Your Message Is Costing You Money (and You Don’t Even Know It)

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Let me ask you something — if someone lands on your profile or hears your elevator pitch, can they instantly tell what you do, who you help, and why they should care? Because if not, you’re not just blending in… you’re invisible — and invisible doesn’t sell. In today’s episode, we’re diving deep into why your messaging matters more than your logo, your website, or your reels, and how a strong core message instantly builds trust, authority, and connection with your ideal clients. I’ll show you how to craft a message so clear it makes people stop scrolling, lean in, and say — “Yep…That’s me.” Let’s Get into It!

 

THE AIRBNB BLUEPRINT CONSULTANT – CONTACT US

https://welcome.airbnbblueprint.co.uk

 

KEY TAKEAWAYS

• Your core message is your business identity in one sentence — it defines who you serve and what transformation you deliver.
• Your secondary messages are your stories, beliefs, and proof points that build trust and connection.
• A strong message attracts your ideal clients and repels the wrong ones — and that’s exactly what you want.
• Clarity builds confidence. Confusion costs you opportunities.
• “Visibility hates vagueness.” Be bold and clear in your communication.
• Every piece of content — from your posts to your pitches — should align with your core and secondary messages.
• People don’t just buy from brands; they buy from people.
• Keep testing and refining your message. Your business will evolve — your message should too.

BEST MOMENTS

“Your message isn’t your logo or your website — it’s the heartbeat of your business.”

“If your audience reads your message and says, ‘That’s me!’ — you’ve nailed it.”

“Clarity converts. Confusion costs you.”

“Visibility hates vagueness — people trust clarity.”

“Your message should attract the right people and repel the wrong ones.”

“People resonate with you, not just your brand.”

 

EPISODE RESOURCES

Book a strategy call with The Airbnb Blueprint Consultant: https://calendly.com/airbnbblueprint

 

LINKS

FREE Airbnb Blueprint Coaching Community – Join here

 

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. This Airbnb business has given them both the freedom to design their own lifestyles.

Pooh left a corporate career as an electrical engineer to spend more time with his young family.

Alex enjoys life in sunny Spain, road cycling, and hiking in the Tramuntana mountains.