March 28, 2023 • 15 mins
In this episode of Hear the Experts Here, Josh talks to Arielle Nissenblatt, the Head of Community and Content at Squadcast, Founder of Earbuds Collective, Host of the Trailer Park podcast, and general all round podcasting expert. They discuss common questions asked by podcasters, like why having a podcast for the sake of having one can be a good enough reason, how brands can use instructional audio to improve their branding, and how a podcast can be used as a supplement to other channels in the content ecosystem.
Squadcast is the preferred remote recording software provider for Ampel. To learn more about Squadcast head to their website at www.squadcast.fm - This episode isn't sponsored in any way, we just really love it!
Interested to get the latest news, updates and podcast recommendations that are getting people talking? Why not sign up to Arielle's regular newsletter Earbuds Collective? Check it out here https://www.earbudspodcastcollective.org/ Or you can listen to the latest episodes from Arielle's podcast Trailer Park, here.
Interested to learn more about what audio and podcasts can do for your brand? Drop us a note at www.ampel.com.au and let's chat!
See omnystudio.com/listener for privacy information.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
S1 (00:01):
Ample. Here he is. This thing on? Yeah, that one.
Don't have to. Hi. Welcome to. I think we're calling
this Amped. I'm Josh Barr, the CEO and founder of Apple.
And I've been lucky enough to talk to Ariel Nissen Blatt,
who's the head of community and content at Squadcast. She's
the founder of Earbuds Collective. She's one of the hosts
(00:22):
of the Trailer Park podcast. She features a lot on
sound profitable audio channels, and she's found at a podcast
conference near you. One of the big takeaways of the
chat was around instructional audio, how brands could be using
audio better in the real world or as a supplement
to things happening in the real world. Hi Ariel, and
(00:46):
thanks for taking the time to chat.
S2 (00:47):
Hey, how are you?
S1 (00:48):
So I wanted to start with some questions of podcasting
that you get because in your role at Squadcast, our
favorite tool for remote podcasting, you must get a lot
of dumb questions or questions that people are really afraid
to ask. What's probably the number one that sticks out?
S2 (01:04):
The number one most common question I get is how
do I actually grow my podcast? And I can get
into that for sure. But a very common other question
that get is, is 15 downloads enough to monetize? And
that one that.
S3 (01:18):
One hurts me a little.
S1 (01:19):
We tell people it's 10,000 a week. Once you've got
10,000 a week, you can kind of start to make
some money.
S2 (01:26):
And it depends what monetization means to you. It depends
what being profitable means to you, because it could be
that simply having a podcast for the sake of having
a podcast is a good enough reason to have a podcast.
So to show that you're technologically savvy, to be having
conversations with customers can be enough of a reason.
S1 (01:46):
If you're a company that's just talking to business clients,
you might only need one person to be listening to it.
It's the right person. And then that might be a $100,000,
$1 million, whatever sale. So that's it.
S2 (01:58):
Yeah, I have a podcast recommendation podcast that goes along
with my podcast recommendation newsletter. The point is not to
get tons of downloads on the podcast. The podcast is
me playing around with podcast technology and getting to interview
people and getting to reach out to people to do
cross promos and other things like that, and to say
(02:18):
mostly to say that I have a podcast, I work
in podcasting, I want to be able to have a podcast,
but my main goal is to grow the newsletter. So
it's really just a supplement.
S1 (02:27):
I actually think that's one of the main reasons most
people should be doing podcasting. It's part of the content ecosystem.
Flywheel Right. Like it's you've got a YouTube channel, you've
got a LinkedIn channel, you've got a wherever you get
your podcast channel. We really do need to own a channel.
And with video recording, I mean, you must get a
lot of silly questions with remote recording.
S2 (02:46):
Yeah, I do. Technical questions, not so much, but the
most common question is do I need to be recording
video for my podcast? And my answer is this is
something that I've really been struggling with lately actually, because
a lot of people like to ask questions that are
so broad. And the answer is it depends. The answer
is always it depends what are your goals? What do
(03:08):
you want out of creating video? Do you have time
to make video? Do you have money to pay somebody
to make a video for you? What is your video strategy?
You know, how are you going to use video to
potentially bring people to the podcast? Or is the goal
to get people to watch you on YouTube? These are
all things that you need to consider if you are considering.
S1 (03:25):
Video as well as the audio. And I realized about
nine hours into the edit that I was actually video editing,
not audio editing, and that's when I just turned off
the video channels. And yeah, it's very different because when
you don't have that ability to see someone. You can
do so much more with the audio and I don't
(03:46):
think people realize that. So now what I'm doing when
people ask me about video is I actually just get
a picture of the two guests like right now, like
I would just get a picture of me and a
picture of you. And when I talk, the picture of
me comes up. And when you talk, the picture of
you comes up and then there's the subtitles underneath as well.
And that's all you need.
S2 (04:05):
Yeah, there are people who want to find your podcast,
what you're describing on YouTube and sometimes what you just described,
different images representing.
S1 (04:16):
Yeah, I think maybe I might just take a still
image of me and a still image of you from
this right now.
S2 (04:21):
We call that a squad shot at Squadcast. When you
you have a little camera button and you can press
the camera button and it'll make you an image. Is
that what the.
S1 (04:29):
Camera is.
S2 (04:30):
Going to give us? A countdown. I know. And then
in seconds it'll pop up for you and you can
either download it or share it right to Twitter if
you want. We built that into our V5 launch because
a lot of people were taking screenshots and we were like,
We can we can make this a better system.
S1 (04:45):
Because you've got so many shows on the platform and
so many people using it. I was wondering what you're
seeing in a business context as the most overused formats.
This conversation that you and I are doing is probably
the most overused, I reckon.
S2 (05:00):
Definitely. Yeah. Just chats. Chats are extremely overused, unedited. You know,
what's extremely common is getting somebody on the other side
of the screen, introducing them right then and there, going
into the conversation and doing the outro right then and there.
Also no, no post-production necessary. That's very, very common because
(05:22):
it's very, very easy. You can even ask me to
introduce myself. You could know nothing about me and do
zero research on me and still have a conversation that
can be published as an interview for podcast. Um, Next
Step Up would be doing a little bit of research
on me doing some pre-production, whereas you would do the
interview maybe later you tack that on, maybe put some music,
(05:46):
maybe you, you intersperse our conversation with you, cutting in
and adding some context.
S1 (05:52):
Let's just pretend I inserted some context here.
S2 (05:54):
Or adding in maybe some sound effects and things like that.
S1 (05:58):
I do think we don't use enough silly sound effects
in podcasting.
S2 (06:02):
That's true. Yeah. And then also at the end, maybe
coming in once we're finished recording and recording a takeaway piece,
maybe it's three minutes on. Here's what I think you
got out of this conversation. Here's what I want to
leave you with. So a little bit of thought leadership
and then tacking on your outro. And then what I
really liked, I was on a show recently where the
host interviewed me and it was essentially an asynchronous interview,
(06:26):
but we were in person. Essentially. She asked me questions
that she was going to cut herself out of completely later,
so it would eventually be just me talking. And then
she was going to come in later and record narration
to string it all together.
S1 (06:39):
Whatever is talking about, there is quite a laborious, time
consuming and expensive process. Unless you've got the gear, then
it's just laborious and time consuming, which sounds profitable. That's
a daily podcast about the podcast business that seems to
be on the rise significantly. Why do you think the
daily podcasts are like rising significantly in the formats we're seeing?
S2 (07:01):
People love news on demand and more and more people
like to get their information by way of news that
they trust. And a lot of people do not trust
the traditional media outlets like Fox and MSNBC and CNN.
But they do trust and they do trust crooked media
and they do trust other places that are putting out daily,
weekly podcasts with hosts that have come to just accompany
(07:26):
them as they go about their morning routines.
S1 (07:27):
And so obviously that's the rise of independents in podcasts.
S2 (07:31):
A lot of institutions like The Washington Post, of course,
The New York Times, pretty much every publication, it seems
like nowadays is now putting out a morning news news podcast.
And that's a lot of work, but it is clearly
something that's resonating with listeners and also fun fact. The
more podcast episodes you put out, the more downloads you
(07:53):
probably get, the more ads you can sell against it.
S1 (07:55):
Podcasts are creating all these different communities for share of knowledge,
share of share of information. I mean, you're a podcast
community leader. Do you think that that's an area in
the same way that video podcasting is an area that
like that's the community management in some way that's growing significantly, too?
S2 (08:12):
Yeah, listenership is mostly done alone, but there are some
studies that are suggesting that listening with other folks is
on the rise. I can't remember those studies off the
top of my head, but you got to trust me
that it is happening. However, most people are listening to
podcasts alone, and with that in mind, sometimes they're hearing
things that might be upsetting, that might be empowering, that
(08:33):
might be that might shock them, and they want to
discuss that with other people. So yes, communities are definitely
popping up around podcasts and that is a valuable tool
that creators and publishers can take advantage of is capturing
that community and bringing them somewhere where you can facilitate
conversations and potentially, you know, from the capitalistic side, sell
(08:53):
them products, you know. So there are definitely a lot
of possibilities when it comes to getting communities together. Maybe
it's getting them together for in real life events, maybe
it's virtual events, maybe it's user generated content, Maybe you're
asking them to call in and leave voice clips so
that you can play them on the podcast to show
social proof. There's so much you can do with the
(09:15):
power that it takes to bring somebody from listening to
truly to listening with a. Community or amongst community.
S1 (09:22):
Because one of the biggest questions we get is how
do you record remotely? And like, Yeah, I.
S2 (09:28):
Know Squadcast It's the only answer.
S1 (09:31):
You know the when you know, in every interview I do,
people always ask me about the future of podcasting. What's
your what's that crazy idea of podcasting or even just
audio in general that you have that you like are
kind of reluctant to share with people because it's crazy.
Just something that we're not something that we're not doing now,
(09:53):
generally speaking, but you see pop up occasionally.
S2 (09:55):
I think that a very possibly huge untapped market is
instructive audio and more people are doing it in terms of,
you know, meditation walks and things like that. But I
love going on tours of cities. I love a walking
tour and I would love for there to be some
sort of geolocated walking tour. So it knows that, you know,
(10:18):
I'm in Brooklyn, so I want to learn something about
the area that I'm in. So I would love user
generated content from people who are in my neighborhood that
could learn about the neighborhood from the history of neighborhood.
And then when I walk to a certain place, it
could trigger a story of that neighborhood, potentially farfetched. But
think there's something here. And I'm putting it out there
because maybe somebody will hear it and make it happen.
S1 (10:38):
There's an app that I've seen recently that there's like
a trip planning app and it was like this written diary,
and I was just like, you totally missing a trick here.
And that's the trick. I think you're right. Instructional audio
is definitely missing. Also, like, think about like when you're
trying to build something from, like, Ikea. Yes. And you
constantly have to look at the pieces. Right. But if
(11:01):
everything's labeled correctly, it could easily just say, pick up
a one, join it with a two. Yes. Right. Like, okay,
now go find B4. Look, don't forget the rivets have
got to be on the outside, not on the inside.
Because if you don't do that now you're going to
have to pull the thing apart in about 20 minutes.
S2 (11:18):
Is the future Ikea. Get on it.
S1 (11:20):
Yeah, well, because I like to think of your, your
podcast channel for a business as LinkedIn for Uris. And
I think that's potentially just it's just an underutilized thing. Also,
I think a lot of businesses have done, you know,
a couple of podcasts or a couple of episodes of
a podcast and no one really listened because they didn't
put any marketing. And then they're like, Oh, podcasts don't work.
S2 (11:43):
Yeah. Or they think that the only. The only successful
outcome for a podcast is tens of thousands of downloads,
and that's just not the case. I host a podcast
about podcast recommendations that gets May 5th hundred downloads an
episode and sometimes think about stopping. But then I meet
people in real life and they're like, Oh, listen to
(12:04):
your podcast. And I loved how you explained this recent
podcast episode that you recommended, and that makes it all
worth it. The success of something is not immediately obvious
when it comes to your analytics, but there's so much
more to it.
S1 (12:16):
I think if you have a look at the successful podcast,
whether their business base, whether they're entertainment based, it doesn't matter.
The one thing that they currently have in common, maybe 95%
of them, is that they've been hanging there, hanging around,
they've been around for a long time. They've built an audience.
They've done the hard work. Maybe that's how, you know,
I guess you rise in your industry as well. Like,
(12:36):
you know, everyone knows you in the podcasting world globally
because you've been around pushing podcasts, pushing podcast communities, Squadcast
you feature in like six different places. What do you
think inspired your interest in audio and podcasts?
S2 (12:49):
I realized that I learn really well by listening to
podcasts because I'm able to do other things while I'm consuming.
I didn't put my finger on that for a while, actually.
I started listening to podcasts in 2014, really started ramping
up and thinking about them critically in 2017 and only
(13:11):
in like 2019 or 2020 is when I realized why
I was so obsessed with the podcast industry is because
I want more people who maybe are not visual learners
but are living in this world that is so visually
learning focused that it is possible to learn and consume
media like people who are big readers do. I'm not
(13:31):
a big reader. I can't sit down and read. It's
just not the way that I successfully consume media and
synthesize media. So when I discovered that I could synthesize
media at the same rate, if not faster, then readers,
I was like, Hell yeah, I'm all in and I
want more people to be able to discover this if
that's what they need. So it's not just learning, but
(13:51):
it's also being entertained by I just love audio. Cool.
S1 (13:55):
And what what are you listening to? What are the
couple things you're listening to?
S2 (13:59):
Great question. Thank you so much for asking every day.
Listen to my daily podcast. Up first, the Daily Zeitgeist.
The Daily Today explained What a day. So those are
my daily every days. And then I also I love
a history show. So I'm listening to me because I
love articles of interest. I really love history so much
(14:22):
more mean. Most of my podcasts listens are history related,
so I like history daily. Um, Behind the Bastards is
history related. And then just like pretty much anything that
comes up, that's a series I'll listen to very quickly.
So I'll go, I'll do go through a few series
(14:42):
throughout the week and then return to my weekly podcast.
Some are comedy like like Vibe Check, which is cultural culture,
pop culture slash comedy hysteria, which is news slash comedy,
scam goddess, which is comedy comedy. So yeah, big fan
of discovering new new stuff.
S1 (15:01):
Wow. There's quite a few there that I didn't I
haven't heard of. So I'm But you know, the takeaway
from that is you're a habitual podcaster. Like you've got dailies,
you've got weeklies, you've got the series binge, like you've
just got podcasting. It's all over your habits. Yeah, well,
you'll have it easy. Podcasting.
S2 (15:19):
I don't turn the TV on for days at a time.
This I wish this didn't sound so ridiculous, but I
haven't opened a book in a really long time. And
that's okay because I'm still reading. I'm still consuming the
words on a page, and I think we should get
rid of that. Like, Oh, you don't read. Yes, I do.
I read through my ears.
S1 (15:38):
Oh, thanks, Ariel.
S4 (15:39):
Thank you for having me. Cool.
S1 (15:41):
This episode was co-produced with Michelle Lomas. Do you have
any comments or feedback? Email.
S5 (15:46):
He he h e a r h e. Travel.
S1 (15:54):
Ample. Here he is.
S6 (15:57):
This thing on? Get it on. Don't have her.
Ample. Here he is. This thing on? Yeah, that one.
Don't have to. Hi. Welcome to. I think we're calling
this Amped. I'm Josh Barr, the CEO and founder of Apple.
And I've been lucky enough to talk to Ariel Nissen Blatt,
who's the head of community and content at Squadcast. She's
the founder of Earbuds Collective. She's one of the hosts
(00:22):
of the Trailer Park podcast. She features a lot on
sound profitable audio channels, and she's found at a podcast
conference near you. One of the big takeaways of the
chat was around instructional audio, how brands could be using
audio better in the real world or as a supplement
to things happening in the real world. Hi Ariel, and
(00:46):
thanks for taking the time to chat.
S2 (00:47):
Hey, how are you?
S1 (00:48):
So I wanted to start with some questions of podcasting
that you get because in your role at Squadcast, our
favorite tool for remote podcasting, you must get a lot
of dumb questions or questions that people are really afraid
to ask. What's probably the number one that sticks out?
S2 (01:04):
The number one most common question I get is how
do I actually grow my podcast? And I can get
into that for sure. But a very common other question
that get is, is 15 downloads enough to monetize? And
that one that.
S3 (01:18):
One hurts me a little.
S1 (01:19):
We tell people it's 10,000 a week. Once you've got
10,000 a week, you can kind of start to make
some money.
S2 (01:26):
And it depends what monetization means to you. It depends
what being profitable means to you, because it could be
that simply having a podcast for the sake of having
a podcast is a good enough reason to have a podcast.
So to show that you're technologically savvy, to be having
conversations with customers can be enough of a reason.
S1 (01:46):
If you're a company that's just talking to business clients,
you might only need one person to be listening to it.
It's the right person. And then that might be a $100,000,
$1 million, whatever sale. So that's it.
S2 (01:58):
Yeah, I have a podcast recommendation podcast that goes along
with my podcast recommendation newsletter. The point is not to
get tons of downloads on the podcast. The podcast is
me playing around with podcast technology and getting to interview
people and getting to reach out to people to do
cross promos and other things like that, and to say
(02:18):
mostly to say that I have a podcast, I work
in podcasting, I want to be able to have a podcast,
but my main goal is to grow the newsletter. So
it's really just a supplement.
S1 (02:27):
I actually think that's one of the main reasons most
people should be doing podcasting. It's part of the content ecosystem.
Flywheel Right. Like it's you've got a YouTube channel, you've
got a LinkedIn channel, you've got a wherever you get
your podcast channel. We really do need to own a channel.
And with video recording, I mean, you must get a
lot of silly questions with remote recording.
S2 (02:46):
Yeah, I do. Technical questions, not so much, but the
most common question is do I need to be recording
video for my podcast? And my answer is this is
something that I've really been struggling with lately actually, because
a lot of people like to ask questions that are
so broad. And the answer is it depends. The answer
is always it depends what are your goals? What do
(03:08):
you want out of creating video? Do you have time
to make video? Do you have money to pay somebody
to make a video for you? What is your video strategy?
You know, how are you going to use video to
potentially bring people to the podcast? Or is the goal
to get people to watch you on YouTube? These are
all things that you need to consider if you are considering.
S1 (03:25):
Video as well as the audio. And I realized about
nine hours into the edit that I was actually video editing,
not audio editing, and that's when I just turned off
the video channels. And yeah, it's very different because when
you don't have that ability to see someone. You can
do so much more with the audio and I don't
(03:46):
think people realize that. So now what I'm doing when
people ask me about video is I actually just get
a picture of the two guests like right now, like
I would just get a picture of me and a
picture of you. And when I talk, the picture of
me comes up. And when you talk, the picture of
you comes up and then there's the subtitles underneath as well.
And that's all you need.
S2 (04:05):
Yeah, there are people who want to find your podcast,
what you're describing on YouTube and sometimes what you just described,
different images representing.
S1 (04:16):
Yeah, I think maybe I might just take a still
image of me and a still image of you from
this right now.
S2 (04:21):
We call that a squad shot at Squadcast. When you
you have a little camera button and you can press
the camera button and it'll make you an image. Is
that what the.
S1 (04:29):
Camera is.
S2 (04:30):
Going to give us? A countdown. I know. And then
in seconds it'll pop up for you and you can
either download it or share it right to Twitter if
you want. We built that into our V5 launch because
a lot of people were taking screenshots and we were like,
We can we can make this a better system.
S1 (04:45):
Because you've got so many shows on the platform and
so many people using it. I was wondering what you're
seeing in a business context as the most overused formats.
This conversation that you and I are doing is probably
the most overused, I reckon.
S2 (05:00):
Definitely. Yeah. Just chats. Chats are extremely overused, unedited. You know,
what's extremely common is getting somebody on the other side
of the screen, introducing them right then and there, going
into the conversation and doing the outro right then and there.
Also no, no post-production necessary. That's very, very common because
(05:22):
it's very, very easy. You can even ask me to
introduce myself. You could know nothing about me and do
zero research on me and still have a conversation that
can be published as an interview for podcast. Um, Next
Step Up would be doing a little bit of research
on me doing some pre-production, whereas you would do the
interview maybe later you tack that on, maybe put some music,
(05:46):
maybe you, you intersperse our conversation with you, cutting in
and adding some context.
S1 (05:52):
Let's just pretend I inserted some context here.
S2 (05:54):
Or adding in maybe some sound effects and things like that.
S1 (05:58):
I do think we don't use enough silly sound effects
in podcasting.
S2 (06:02):
That's true. Yeah. And then also at the end, maybe
coming in once we're finished recording and recording a takeaway piece,
maybe it's three minutes on. Here's what I think you
got out of this conversation. Here's what I want to
leave you with. So a little bit of thought leadership
and then tacking on your outro. And then what I
really liked, I was on a show recently where the
host interviewed me and it was essentially an asynchronous interview,
(06:26):
but we were in person. Essentially. She asked me questions
that she was going to cut herself out of completely later,
so it would eventually be just me talking. And then
she was going to come in later and record narration
to string it all together.
S1 (06:39):
Whatever is talking about, there is quite a laborious, time
consuming and expensive process. Unless you've got the gear, then
it's just laborious and time consuming, which sounds profitable. That's
a daily podcast about the podcast business that seems to
be on the rise significantly. Why do you think the
daily podcasts are like rising significantly in the formats we're seeing?
S2 (07:01):
People love news on demand and more and more people
like to get their information by way of news that
they trust. And a lot of people do not trust
the traditional media outlets like Fox and MSNBC and CNN.
But they do trust and they do trust crooked media
and they do trust other places that are putting out daily,
weekly podcasts with hosts that have come to just accompany
(07:26):
them as they go about their morning routines.
S1 (07:27):
And so obviously that's the rise of independents in podcasts.
S2 (07:31):
A lot of institutions like The Washington Post, of course,
The New York Times, pretty much every publication, it seems
like nowadays is now putting out a morning news news podcast.
And that's a lot of work, but it is clearly
something that's resonating with listeners and also fun fact. The
more podcast episodes you put out, the more downloads you
(07:53):
probably get, the more ads you can sell against it.
S1 (07:55):
Podcasts are creating all these different communities for share of knowledge,
share of share of information. I mean, you're a podcast
community leader. Do you think that that's an area in
the same way that video podcasting is an area that
like that's the community management in some way that's growing significantly, too?
S2 (08:12):
Yeah, listenership is mostly done alone, but there are some
studies that are suggesting that listening with other folks is
on the rise. I can't remember those studies off the
top of my head, but you got to trust me
that it is happening. However, most people are listening to
podcasts alone, and with that in mind, sometimes they're hearing
things that might be upsetting, that might be empowering, that
(08:33):
might be that might shock them, and they want to
discuss that with other people. So yes, communities are definitely
popping up around podcasts and that is a valuable tool
that creators and publishers can take advantage of is capturing
that community and bringing them somewhere where you can facilitate
conversations and potentially, you know, from the capitalistic side, sell
(08:53):
them products, you know. So there are definitely a lot
of possibilities when it comes to getting communities together. Maybe
it's getting them together for in real life events, maybe
it's virtual events, maybe it's user generated content, Maybe you're
asking them to call in and leave voice clips so
that you can play them on the podcast to show
social proof. There's so much you can do with the
(09:15):
power that it takes to bring somebody from listening to
truly to listening with a. Community or amongst community.
S1 (09:22):
Because one of the biggest questions we get is how
do you record remotely? And like, Yeah, I.
S2 (09:28):
Know Squadcast It's the only answer.
S1 (09:31):
You know the when you know, in every interview I do,
people always ask me about the future of podcasting. What's
your what's that crazy idea of podcasting or even just
audio in general that you have that you like are
kind of reluctant to share with people because it's crazy.
Just something that we're not something that we're not doing now,
(09:53):
generally speaking, but you see pop up occasionally.
S2 (09:55):
I think that a very possibly huge untapped market is
instructive audio and more people are doing it in terms of,
you know, meditation walks and things like that. But I
love going on tours of cities. I love a walking
tour and I would love for there to be some
sort of geolocated walking tour. So it knows that, you know,
(10:18):
I'm in Brooklyn, so I want to learn something about
the area that I'm in. So I would love user
generated content from people who are in my neighborhood that
could learn about the neighborhood from the history of neighborhood.
And then when I walk to a certain place, it
could trigger a story of that neighborhood, potentially farfetched. But
think there's something here. And I'm putting it out there
because maybe somebody will hear it and make it happen.
S1 (10:38):
There's an app that I've seen recently that there's like
a trip planning app and it was like this written diary,
and I was just like, you totally missing a trick here.
And that's the trick. I think you're right. Instructional audio
is definitely missing. Also, like, think about like when you're
trying to build something from, like, Ikea. Yes. And you
constantly have to look at the pieces. Right. But if
(11:01):
everything's labeled correctly, it could easily just say, pick up
a one, join it with a two. Yes. Right. Like, okay,
now go find B4. Look, don't forget the rivets have
got to be on the outside, not on the inside.
Because if you don't do that now you're going to
have to pull the thing apart in about 20 minutes.
S2 (11:18):
Is the future Ikea. Get on it.
S1 (11:20):
Yeah, well, because I like to think of your, your
podcast channel for a business as LinkedIn for Uris. And
I think that's potentially just it's just an underutilized thing. Also,
I think a lot of businesses have done, you know,
a couple of podcasts or a couple of episodes of
a podcast and no one really listened because they didn't
put any marketing. And then they're like, Oh, podcasts don't work.
S2 (11:43):
Yeah. Or they think that the only. The only successful
outcome for a podcast is tens of thousands of downloads,
and that's just not the case. I host a podcast
about podcast recommendations that gets May 5th hundred downloads an
episode and sometimes think about stopping. But then I meet
people in real life and they're like, Oh, listen to
(12:04):
your podcast. And I loved how you explained this recent
podcast episode that you recommended, and that makes it all
worth it. The success of something is not immediately obvious
when it comes to your analytics, but there's so much
more to it.
S1 (12:16):
I think if you have a look at the successful podcast,
whether their business base, whether they're entertainment based, it doesn't matter.
The one thing that they currently have in common, maybe 95%
of them, is that they've been hanging there, hanging around,
they've been around for a long time. They've built an audience.
They've done the hard work. Maybe that's how, you know,
I guess you rise in your industry as well. Like,
(12:36):
you know, everyone knows you in the podcasting world globally
because you've been around pushing podcasts, pushing podcast communities, Squadcast
you feature in like six different places. What do you
think inspired your interest in audio and podcasts?
S2 (12:49):
I realized that I learn really well by listening to
podcasts because I'm able to do other things while I'm consuming.
I didn't put my finger on that for a while, actually.
I started listening to podcasts in 2014, really started ramping
up and thinking about them critically in 2017 and only
(13:11):
in like 2019 or 2020 is when I realized why
I was so obsessed with the podcast industry is because
I want more people who maybe are not visual learners
but are living in this world that is so visually
learning focused that it is possible to learn and consume
media like people who are big readers do. I'm not
(13:31):
a big reader. I can't sit down and read. It's
just not the way that I successfully consume media and
synthesize media. So when I discovered that I could synthesize
media at the same rate, if not faster, then readers,
I was like, Hell yeah, I'm all in and I
want more people to be able to discover this if
that's what they need. So it's not just learning, but
(13:51):
it's also being entertained by I just love audio. Cool.
S1 (13:55):
And what what are you listening to? What are the
couple things you're listening to?
S2 (13:59):
Great question. Thank you so much for asking every day.
Listen to my daily podcast. Up first, the Daily Zeitgeist.
The Daily Today explained What a day. So those are
my daily every days. And then I also I love
a history show. So I'm listening to me because I
love articles of interest. I really love history so much
(14:22):
more mean. Most of my podcasts listens are history related,
so I like history daily. Um, Behind the Bastards is
history related. And then just like pretty much anything that
comes up, that's a series I'll listen to very quickly.
So I'll go, I'll do go through a few series
(14:42):
throughout the week and then return to my weekly podcast.
Some are comedy like like Vibe Check, which is cultural culture,
pop culture slash comedy hysteria, which is news slash comedy,
scam goddess, which is comedy comedy. So yeah, big fan
of discovering new new stuff.
S1 (15:01):
Wow. There's quite a few there that I didn't I
haven't heard of. So I'm But you know, the takeaway
from that is you're a habitual podcaster. Like you've got dailies,
you've got weeklies, you've got the series binge, like you've
just got podcasting. It's all over your habits. Yeah, well,
you'll have it easy. Podcasting.
S2 (15:19):
I don't turn the TV on for days at a time.
This I wish this didn't sound so ridiculous, but I
haven't opened a book in a really long time. And
that's okay because I'm still reading. I'm still consuming the
words on a page, and I think we should get
rid of that. Like, Oh, you don't read. Yes, I do.
I read through my ears.
S1 (15:38):
Oh, thanks, Ariel.
S4 (15:39):
Thank you for having me. Cool.
S1 (15:41):
This episode was co-produced with Michelle Lomas. Do you have
any comments or feedback? Email.
S5 (15:46):
He he h e a r h e. Travel.
S1 (15:54):
Ample. Here he is.
S6 (15:57):
This thing on? Get it on. Don't have her.
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