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August 9, 2025 13 mins

What is the most important question every family should ask before hiring anyone to care for a senior loved one? Host Suzanne Newman is joined by Daphne Davis of Pinnacle Senior Placements and Ellie Brown from Chateau Retirement to share their answers. This segment continues the conversation at Answers for Elders Radio in a new monthly series by Trustcasters™, vetted professionals who raise the bar in senior care.

Suzanne says, "I'm going to say something very, very bold. I would bet 50% of placement advisors, if not more, should not be serving our seniors. They are not educated. They don't have the ethics or the morality. I have heard nightmare stories from people that think that they can serve our seniors. Daphne, what are some key questions that every family should have at the very forefront before they even get into hiring anyone?"

Daphne answers for placement advisors, "Families get connected to advisors in a variety of ways, depending upon what their story is. They’re in a hospital, in a rehab, social worker, it's a variety of things. And so I think first of all, , 'Why are you recommending these people to me? What are they about? What do they stand for? How are they going to help me? Are they going to listen to me?' I mean, just the basics.

"And then as you meet them, number one thing I'd ask them: 'What is your highest value in helping my family?' And depending upon how long it takes them to answer that, you'll know if they even thought about it. That should roll off their tongue, as 'Why are you even doing this job?' You ask them that, you'll get an answer."

Ellie answers for senior living communities, "It's a family coming into a community. The questions that should be asked are: Who owns this building? Who really owns this building, and are you the operator, manager, or do you manage the building for the asset, for the bank? It's not wrong if you manage it, but what it means is, who owns the building, what what's the longevity of that building? What are the values of that company? How how truly regional are you? Those kinds of questions matter. And then, what is your tenure of your staff, and what are your staffing patterns, and what's your survey results?

"I mean, start asking about care, stop getting blown away by the bells and whistles. If it's new and shiny, don't get spun by that. I got hit by that when I came into the industry for my mom. I got spun by the the prettiness of a new building, the shiny penny. And I didn't know the correct questions to ask. What is your philosophy? What is your value system with your tenants? Show me that. You show me that, then you're going to have somebody that all the way through is going to be caring for your loved one in all the right ways."

When it comes to caring for older adults, trust isn’t optional—it’s essential. Learn more at AnswersForElders.com.

Learn more about Daphne and Pinnacle Senior Placements at 1-855-734-1500 or visit PinnacleSeniorPlacements.com. Visit Pinnacle's specialist page on Answers for Elders.

Chateau Retirement provides independent living, assisted living, and memory care services. They have been locally owned and family operated for more than 25 years. Chateau Retirement has three communities in Washington's Seattle/Puget Sound area: Chateau Pacific in Lynnwood, Bothell Landing in Bothell, and Chateau Valley Center in Renton. Visit them online or call 800.960.1944. Visit

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