July 31, 2025 • 37 mins
Chris Moxley, co-founder of 704 Shop, joins Trent and Patrick on At Home with Roby. Chris shares how a love of music, Charlotte pride, and creative hustle led to building one of the city’s most iconic brands. Hear how 704 grew through pop-ups and collabs, and how they’re now expanding their B2B presence while giving back to the community that built them.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to at Home with Roby. This is Patrick Pick
Isaac from Roby Commercial in Services along with Trent Hasten
from the Roby Family of Companies. We are your host, Trent.
I feel like we haven't been in here in a minute,
but it seems it's been a while. It seems like
a lot has happened since the last.
Speaker 2 (00:14):
Night on the road show, like a lot of world events,
current events, yeah, Charlotte events.
Speaker 1 (00:18):
A lot of stuff going on.
Speaker 3 (00:19):
I tried to go to a rugby match.
Speaker 1 (00:21):
We ah, man, I know, Patrick Stack, we you got
something going on there though. For sure, Man, the vibe
before that storm Can was awesome. I was getting excited, man,
I was about ready to get in one of those games.
Get some tape around my knees and ankles and go
out there and get my butt whooped.
Speaker 2 (00:35):
How about me and you have a four hour taping
session and we'll just go out. We'll just meet each other. Yeah,
I will lose my last four hair followcuas and that
ripped that tape off.
Speaker 1 (00:45):
It doesn't sound like fun at all now they think
about it, it sounds like a lot of pain. I
don't think at this point in my life. Forty seven years.
I'm not trying to get into the support of rugby
as a player. No, I can just be a fan. Yeah,
which definitely we will be back and if you or
in Charlotte, you should definitely check them out.
Speaker 2 (01:01):
I'm really not trying to introduce myself to any new
sports as a player. I think I got all the
things I need on Lockdown. Uh, you know, pickleball crept
in a couple of years ago on a modest level.
Speaker 1 (01:19):
Yeah, we play a little pickleball here and there and
played in a minute. You play, I hadn't played in
probably a year, But I enjoy it. Yeah, I enjoy it.
Speaker 4 (01:26):
It's fun.
Speaker 2 (01:27):
Every time I play pickleball, I get beat. So I'm like, man,
it's kind of like when I was in high school.
In college, I really wasn't a video game guy, and
I would go to my buddy's dorm room and they'd
be playing a video game and they're like, hey, man,
you want to play, And I would just be so
bad my learning curve. I missed my whole learning.
Speaker 3 (01:46):
Curve with me.
Speaker 1 (01:47):
I never I never could get into it, like the
Bond Double O seven games back in the day.
Speaker 3 (01:51):
I mean, when you're not good at something it's not
fun to play well.
Speaker 1 (01:54):
Time out. There's one game that I think that anybody
can be good at. This pretty fun. That's Mario car
Do you ever play.
Speaker 2 (02:00):
Mario cart Man? That was a little after my time.
I'm older than you. Patrick, I was like, bro, I
was like pac Man.
Speaker 1 (02:09):
What was the one where you had to dot and
like the two lines and he would try to bounce
it back and for what was that called pong pong?
Speaker 3 (02:15):
Ping pong?
Speaker 2 (02:16):
Yeah, that's a real game, Patrick, Okay, it's pretty cool
for my My oldest son, Ford is ten now, so
he's kind of getting better at pool and ping pong
and and it's cool to see because a couple of
years ago I was like, I don't know if he's
ever gonna be able to play pool, and uh, he's
(02:36):
he's getting good and he's liking it. He cleaned out
our storage building the other day and pulled out some
Andrew Ruby cornhole boards. And today before the show, I
went by the house, uh from I came in from
the mountains and and him and the neighbors are playing cornhole.
Speaker 4 (02:53):
Man.
Speaker 1 (02:53):
I gotta I gotta give it to all for he's
got some style. Man, he had those like perfectly pressed
Wrangler jeans, Cowboy foods.
Speaker 3 (03:00):
Yeah, man, ball.
Speaker 1 (03:01):
Cap and is some sort of fish and shirt. Maybe
it was Clumby or something like that.
Speaker 3 (03:06):
Growing up, he goes he likes the flat brim hats.
Speaker 1 (03:10):
Uh, he's got the face to pull it off.
Speaker 2 (03:13):
And you know, I love wearing my my friends swag
to promote them and their their businesses and and what
they stand for. And he's really taking the liking to that,
done it on his own. So uh, I just cleaned
out my hats the other day and I set them
on the counter, so I'm like, hey, get what y'all
want out of here.
Speaker 3 (03:35):
So uh, he.
Speaker 2 (03:36):
Always picks the the flat brim swag hats of my buddies.
I don't really try to give those away, but if
they get a little were to them or to get
a new one or something. So uh, yeah, man, you
went to Indiana.
Speaker 3 (03:51):
Yeah, yeah, yeah.
Speaker 1 (03:54):
We we hit our Midwest in the cash almighty day.
My wife goes for two weeks every year, you know.
And Scarlett went to figure skating camp in Miami of
Ohio while they were up there, which is pretty cool
if you wow from that area. Jody said that I
didn't get to. I didn't go, but evidently a really
nice campus. But man, yeah, we I usually fly up
and then drive them home on that or drive home
(04:15):
with them on that trip. But it was pretty cool
the amount of rain in the yield that they're getting
right now. I was asking my father in law. I
was like, did some just looks different about the corn.
He's like, we've had all this rain. I mean we're
getting It's a perfect situation. Yeah, for corn and soybeans.
Speaker 2 (04:29):
The same thing in Illinois. The corn and soybeans look
very healthy. Yeah, they said, I hope prices go up
before their hearvest.
Speaker 3 (04:39):
I don't know what that means, but.
Speaker 1 (04:40):
That's a game they play, man. I mean, you know,
you know that the farming business is not not easy.
Speaker 2 (04:45):
Well, you know when Reagan's my grandmother, who Reagan and
her sister spent every summer from three to sixteen with
their grandparents. That's where we go when a grandmother was alive,
after a grandfather died, I'd get up in the morning
and drink coffee with her and she to talk about
the commodities of corn and swedbeb watched they watch how
to sell them and what the pricing was doing sad
(05:08):
to say, I hadn't kept up with the corn commodity
prices like I did when she was around. I had
to have something on her level to talk about. She
was a hustler. Yeah, but we we go up there.
Speaker 3 (05:21):
You know.
Speaker 2 (05:21):
When we go up there, I like to look for arrowheads.
But when the field's grown in, it's hard to look
for arrowheads as well.
Speaker 1 (05:29):
Oh yeah, we got some varming snakes, all kinds of stuff.
Speaker 3 (05:32):
And well, last year.
Speaker 2 (05:35):
The corn the field behind the farmhouse was corn, so
I could look for arrowheads because I would just duck
down and get slapped in the face and cut up
by the by the corn stalks. But you could see
the ground. They alternate every year. So this year sowebeans. Well,
the sweebean plants are low and they spread out, so
you really can't see what's going on.
Speaker 1 (05:56):
That's right now. I'm well with you. That's a that's hard,
hard working, working culture. And it's seven days a week.
You don't get a break.
Speaker 3 (06:06):
It really is Reagan growing up. Detasseled corn.
Speaker 2 (06:10):
Something to do with the male and the female, and
they don't want them to cross pollinate or something, so
so they put folks out there in buckets and they
tear off the they detassele the corn.
Speaker 3 (06:21):
But now.
Speaker 2 (06:23):
They're you know, come by. Back in the day, they
used to uh used to do everything. They would spray
the corn with with the planes, spray the plants with planes.
Now they're doing it with drones.
Speaker 1 (06:35):
It's a pretty cool.
Speaker 3 (06:36):
So Uh.
Speaker 1 (06:37):
My in law is two doors down is uh. They're
very good friends. And my brother in law is like
best friend. He owns helicopters and and and rigs them
up really to spray and talking about being busy. I
don't think they see him during season. I mean he's busy, busy,
he wants to be. Really, it's such a I mean
it's a lucrative business because it's hard. It's not there's
not a lot of people that can do that. But
(06:59):
the drone tech alogy you can probably just punch in
the coordinates and you go around.
Speaker 2 (07:02):
I said, does it on son? Basically we just stand
there and make sure your drone comes home. I do
that with my son.
Speaker 1 (07:11):
It's called a boomerang, is what we called that back
in the day.
Speaker 2 (07:14):
Knox Man Michael Cox, who's been on the show, UH,
lives next door and has a daughter named Charlie. Yeah,
and she's five and Knox is five, and they kind
of got a little thing going on. So, I mean
Knox gets missing in the hood, kind of know where
he's at, I mean straight up. And he's got some
(07:35):
little girlfriends at school and stuff, and like those are girl.
He's like, no, Chilie, my girlfriend. He many just my
They just my friend. Good good man, good man. Keep
him honest, keep him honest. And I wish I had
a little cute little neighbor when I was growing up.
Speaker 3 (07:52):
I had Scott Trotter.
Speaker 1 (07:55):
Let's change the subject. No, I'm just check it. Yeah,
he's fine. We also, we had the Fourth of July
while you were gone. I don't think we've had we've
been on that. We have not talked.
Speaker 3 (08:07):
That's right, that's good. We survived the fireworks.
Speaker 1 (08:10):
Yeah, we didn't shoot any all. We did it in Indiana.
But uh, you saw this, and I want to talk
about this because I thought it was so cool. My
dad and I went to Lewis Quinn's house, who Ryan,
who runs the Ashville division, and it's kind of flirting
down with Lake Kiwi, which is where we're starting to
get some business on Lake Kiwi. Uh, and installed a
sign it was. It was pretty cool. I think my
(08:30):
dad was like, man, this is like, this is cool,
pretty fun, isn't it?
Speaker 3 (08:34):
Until he sent that bill? Yeah, come on, old man.
Speaker 1 (08:37):
Well here's the other thing. For like the last two
weeks he's been like, are you sure that was the
right lot?
Speaker 3 (08:42):
Oh?
Speaker 1 (08:43):
You need to are you sure? And finally, like the
fourth of my call, Ryan, I'm like, hey man, we
did put that on the right.
Speaker 3 (08:46):
Lot, right, did you?
Speaker 4 (08:49):
Yes?
Speaker 3 (08:49):
Yeah, Lewis has been on the show. This is awesome. Yeah,
a great guy.
Speaker 2 (08:53):
Why fellow YPO guy one of my sponsors fourteen plus
years ago. That's hard to believe, isn't that crazy? I
mean I think I'm getting old doll. I don't know. Well, Uh,
introduce our guest, Patrick.
Speaker 1 (09:06):
We've got Chris Moxley. Uh, serial entrepreneur. If you were
in the Charlotte area or if you've ever been through
the Charlotte Douglas Airport, you are familiar with his brand.
Uh maybe not maybe not met Chris, but maybe you have.
Uh it's seven O four and I want to make
sure you say that properly. That the full name. But
he he really patented the seven O four that you
(09:26):
see all over Charlotte, So I'm really excited to have
him on the show.
Speaker 2 (09:30):
I'm excited we just met. Uh look, look forward. I
wanted to ask a bunch of questions. But he's a
fellow Harding Ram. There you go from the late nineties. So, uh,
we already got a bond going.
Speaker 1 (09:41):
You guys have like a cheer something that you do,
like Hardy hood or something that's like this, you do
the Rams.
Speaker 5 (09:47):
Yeah, there's a there is a there's a hard song somewhere,
all right.
Speaker 1 (09:53):
Hold that I've got a Walton by By Igh School.
We had a song all right when we returned. Chris
Moss seven four on at Home with Roby and don't forget.
Roby Services is your one stop source for all your
electrical heating, cooling, plumbing and handyman needs. Keep it easy
and get it all done by one. Roby servicesnow dot com.
That's Roby Services now dot com. Welcome back to a
(10:15):
Home with Roby. I'm Patrick Pacaac from Roby Commercial and
Services along Trent Hasen from the Roby family of companies.
We are your hosts. We got Chris Moxley in the house. Chris,
you are decked out in your gear I love it.
Speaker 4 (10:27):
Every day.
Speaker 1 (10:28):
Uh, every week got cool stuff, that's right. We got
cool hats, you got cool hats, you got all kinds
of stuff.
Speaker 5 (10:34):
Tons of cool hats, tons of cool teas, you know,
you name it, we got it.
Speaker 3 (10:38):
So yeah, I was.
Speaker 2 (10:39):
We flew back into Charlotte a couple of weeks ago
and it was real late at night. So uh the
seven oh four shop was closed. Yeah, but right there
coming out of.
Speaker 5 (10:47):
It, it'll be yeah terminal be I guess that's yeah, terminal
be huh cool Huh.
Speaker 2 (10:52):
I mean I was literally like, dang, I wish it
was open. It was like one o'clock at night.
Speaker 4 (10:56):
Uh. Yes, trouble staffing that that time?
Speaker 3 (11:00):
Yeah, I don't.
Speaker 2 (11:00):
I don't think there's high perpensies sell goods at one
no people in there napping?
Speaker 4 (11:05):
Do you all?
Speaker 1 (11:06):
I mean this might be too much insider baseball, but
do you all staff that? Or is HMS host staff that?
Speaker 5 (11:12):
So neither actually so we don't staff it. Is that
it's actually in partnership with the contracted airport concessionaire.
Speaker 4 (11:20):
Which is parodies like a deer hope.
Speaker 5 (11:22):
They run concessions for not just Charlotte Douglas International Airport
but ye, airport's all over the place, right. They're a
global firm, and so we have a partnership with them.
Speaker 1 (11:33):
And I've known some other businesses are in the airport
and and it's a similar setup. It's not really it's there.
They just provide the product essentially correct and it's all
kind of run through through a second party. It's really
interesting how that thing works. Yeah, that's not what we're
here to talk about.
Speaker 3 (11:47):
Okay, So seven four brand, Yeah, seven four When did
you take us back?
Speaker 5 (11:55):
All the way back? So twenty thirteen is when we
founded the company. There's three founders, co founders, myself, Scott
Wooton and Jerry Shepherd, and we you know, our story
really goes back between the three of us, goes back
way well before there was even the thought of seven
oh four shots. We met in you know, in college
(12:16):
at UNC Charlotte.
Speaker 4 (12:17):
Uh.
Speaker 5 (12:18):
And you know, so we're we're life, lifelong kind of
friends at this point and uh, you know, we we
have a lot in common, we have a lot not
in common. And I think that's the thing that really
has been the special sauce for seven O four shop
is the friendship first. And you know, I think kind
(12:38):
of music and hip hop really brought us together like
as friends and kept us friends for a long time.
And then fast forward many years, uh, you know after
and Scott had the idea to start seven oh four
Shot because you know, actually he was living in Pittsburgh
at the time, but the thought was, and Jerry and
I were still here, but the thought was, man, like,
(12:58):
you know, you look around and there's all these people
right like from Charlotte that are moving to Charlotte, and
there's a lot of hometown pride here. Yes, there's always
the people that are like, oh, well, Charlotte has no culture,
Charlotte has no history, and.
Speaker 4 (13:11):
You hear all that, and that's that's I hate. It's
all bs like.
Speaker 5 (13:14):
So the impetus behind the brand really was to push
back on that narrative. It's like, no, like, we do
have culture here, we do have you know, fashion here,
and like it just takes for us to kind of
like if you step up and build it, then it's here, right,
And so shout out to Scott, you know, for being
the for seven or four Shot, being his brain child,
(13:36):
and you know, here we are twelve years later, man,
and he.
Speaker 3 (13:40):
Was doing in Pittsburgh, Yes, he was missing.
Speaker 4 (13:43):
Yeah, he was like yeah yeah.
Speaker 5 (13:45):
And so the thing about it is, you know, if
you've if you've been to I had the first My
first opportunity going to Pittsburgh was when him and Shan
and his wife got married, and I was kind of
blown away. You guys remember like whis Khalifa's song black
and Yellow. Yeah, right, it was a huge hit globally,
and so the thing about it was like that song
(14:06):
really does epitomize like Pittsburgh, Like people wear black and yellow,
black and gold like on a sun like not just
on Sundays. But you know it's not not just a
football Yeah.
Speaker 1 (14:16):
I mean, dude, you meet somebody from Pittsburgh and you're like,
you Steelers fan? Is not even a question?
Speaker 4 (14:21):
Yeah, you know, there's no question, no question.
Speaker 1 (14:23):
Yeah, keep going helping with you.
Speaker 5 (14:25):
But you know, hearing Charlotte, like for a long time
you would just see panther blue and black on Sundays.
Speaker 3 (14:30):
Right in the fall. Yes, you're right, if we're good,
if we're good.
Speaker 5 (14:37):
Yeah, So you know, I think the thing is it's like,
you know, okay, so there are there's a whole ecosystem
of brands that are capitalizing on hometown pride right in Pittsburgh,
in that market. And so our thing was man like, Okay,
there's nothing like this in Charlotte, right, that was Scott's
thought and so you know, just struck out on it,
struck out on our own and created it.
Speaker 2 (14:59):
So so you said hip hop, and are y'all artists
in the work?
Speaker 4 (15:04):
We were?
Speaker 5 (15:05):
You're an artist now we're washed up artists were washed
up musicians. Yeah, So we our first business, so even
before we had a business, right, so we you know,
I was the first one really out of the crew,
our crew crew that was really into writing music, right.
Speaker 4 (15:24):
Rapping hip hop was is my first baby.
Speaker 5 (15:27):
It's my first love and and and instill in many
ways it still is today.
Speaker 4 (15:33):
And so we you know, in the apartment, we used
to do.
Speaker 5 (15:38):
A lot of music, you know, and Scott had got
some equipment and then we set.
Speaker 4 (15:42):
Up a recording at the studio in our apartment.
Speaker 5 (15:46):
You know, I got it, you know, kind of used
used my closet where the clothes the closed part of
the closet.
Speaker 4 (15:52):
And we had a mic in there right like this,
and we would run.
Speaker 5 (15:56):
The cable out of the closet into my bedroom where
we had a had a recorder set up like a
six or eight track recorder, a very small version of
like this big daddy we have here, and you know,
we would process music and mix it down on my computer,
and you know, we had a lot of fun with that,
and then it got more involved and evolved over time.
(16:20):
And then Scott moved out of so Scott and I
were roommates, and then he moved in with Jerry, and
so then we moved the studio to their apartment because
they had a nicer apartment.
Speaker 4 (16:30):
It was like, okay, we.
Speaker 5 (16:31):
Can build a legit studio in here, and so we
moved the whole operation over to their apartment. And then
about a year after I graduated, So I was class
of two thousand and three at UNC Charlotte. I want
them say maybe in two thousand and four, two thousand
and five sometime we actually set up a commercial recording
studio right.
Speaker 4 (16:52):
There on norf Trying. You guys know where the where.
Speaker 5 (16:55):
The Amtrak station is, Yeah, right across the street where
that new event space is. Yeah, we had our first studio,
like and uh and we had that studio for for
for many years and we had a lot of fun
with that. But you know, uh, the music business is
a young man's game, and you know, so we kind
of kind of got out of that, and of course
Scott had moved to Pittsburgh during that time. We continued
(17:16):
the recording business with you know, Jerry was still involved.
One of my good buddies, Courtney who's out in Gastonia
now was involved, and uh yeah, like we had a
lot of fun with it. And then you know, fast forward,
you know a number of years, Scott has this genius
idea of seven or four shops. We are man, true
true artists. Yeah, multi, And I'm still nice. I'm still nice.
(17:40):
I'm still nice, by the way, Like you know what
I'm saying.
Speaker 4 (17:43):
I say I'm washed up, but like, really you can
you can drop it.
Speaker 5 (17:46):
I can really still drop some bars. I'm not going
to do it today, man, you know, can you just
just trust me?
Speaker 3 (17:52):
You can?
Speaker 2 (17:53):
Oh?
Speaker 4 (17:53):
Are you using the terminate? I can flow? I don't
be boxing drinking.
Speaker 3 (17:59):
Be By and a really good friend Harding named Brett Douglass.
He was a year older than you.
Speaker 2 (18:04):
He was really good, bet boss nice and I thought
I was I thought I could promote him.
Speaker 3 (18:12):
He's like eminem or something. You know.
Speaker 2 (18:14):
Hey, I was like I'm a business guy, but right right, management, I.
Speaker 3 (18:19):
Just we just talked about it. That's that is so cool,
That is so neat.
Speaker 5 (18:24):
I don't get the opportunity to talk about that like
a lot, but you know it's.
Speaker 3 (18:28):
Part of our that y'all had the courage to do it.
You open the studio, I mean, yeah, yeah, we were
going for it.
Speaker 1 (18:34):
What kind of what kind of rap was your favorite?
Speaker 4 (18:37):
Oh man?
Speaker 5 (18:37):
So you know it was. I would compare it to
like what you would hear from you know, like like
like t I or you know fifty cent at the time. Right, yeah,
it was that era, right was big love me some
you know, we didn't I didn't borrow his from his
style by any stretch.
Speaker 4 (18:57):
But Nelly was huge. Oh yeah, oh yeah, jay Z
of course.
Speaker 5 (19:02):
You know one of my favorite artists on Rockefeller was
Memphis Bleak actually, who was kind of jay Z's uh
number two if you will for.
Speaker 4 (19:12):
Us for a long time.
Speaker 1 (19:13):
So I got to tell you something, man, I got
to tell this. I'm gonna get I'm going to tell
you something if you're like Nelly. Yeah, So we we
obviously report on iHeartRadio. Try thinks heard this, but they
convinced me to sing that it's getting hot here for
our radio commercials.
Speaker 3 (19:30):
It's pretty silly.
Speaker 1 (19:31):
We had some fun with it. And at the end
they're like, yeah, I don't know, but so yeah, Nelly
was huge in that era.
Speaker 4 (19:36):
Oh he was huge.
Speaker 1 (19:37):
They couldn't go to a party, not hear it.
Speaker 4 (19:40):
Country Grammar was still a classic man to this day.
Love it.
Speaker 3 (19:43):
That's great, that's great.
Speaker 2 (19:45):
Okay, so when did y'all when did the idea of
seven o four shop?
Speaker 4 (19:50):
Yeah?
Speaker 5 (19:51):
So I think Scott had the idea for seven o
four shot like two years before, twenty before we actually.
Speaker 4 (19:57):
Made He made it, you know, made it happen.
Speaker 5 (19:59):
And I think think the the you know, I've heard
him talk about this where you know, Shannon and Scott
you know, shout out to Shannon, his wife. You know,
he had been talking about it and talking about it
and talking about it, and finally she was like, are.
Speaker 4 (20:13):
You gonna do this or not?
Speaker 5 (20:15):
And it was like, you know, if you're not gonna
do it, shut up about it or you know, or
actually do something with it. And uh so you know,
the story goes, and here we are.
Speaker 2 (20:24):
I mean, you're definitely an entrepreneur and you're definitely a
doer because I mean, you had the studio, now you
got the seven only four shop. So when when okay,
so Scott had the idea y'all got together, I mean,
what did y'all start?
Speaker 3 (20:38):
How did the seven O four name happen?
Speaker 5 (20:40):
Yeah, So had the name, but the logo was something
that I think kind of took him a little time
to to to actually work out. And uh, you know,
once once it was done, finally got it federally trademarked.
Speaker 4 (20:56):
The first collection. The first products that.
Speaker 5 (20:58):
We did were actually just a line of logo te's
and you know, crazy enough, like you know, when we
were first getting started. So Scott is self taught on design.
He did not go to school for a graphic design.
Everything he knows about graphic design he learned pretty much
like in the business, which is pretty insane to think about,
(21:19):
especially when you look back at the history of design
work that what is easy back then? Yeah, yeah, and
it's and it's it's not easy now. But at least
you know, you've got some ai stuff. They kind of
helped get you get you know, get you to a
certain point. You just got to know what you're doing
to clean it up. But also shout out to Jennifer Shepherd,
(21:40):
Jerry's wife, actually digitized our logo for us because she
went to the UNC Charlotte for graphic design and we
had no idea how to actually digitize anything. We had
the logo I think on like a napkin. It was like, hey,
how do we get this onto T shirts? And so
it was like, you need a vector file? What is
(22:00):
a vector file?
Speaker 4 (22:02):
You know? And so yeah, so shout out, shout out
to the shout out to the girls in the crew. Yeah.
Speaker 3 (22:06):
Man, sounds like they're the real doers.
Speaker 4 (22:09):
You're right, What the hell did we do not get
it behind us?
Speaker 3 (22:15):
Man? So amen to that.
Speaker 2 (22:17):
Uh so, So, so you did a line of shirts.
Speaker 5 (22:22):
Yeah, yeah, just with our logo on them. I think
we did, you know, two or three different color ways.
Speaker 4 (22:29):
You know.
Speaker 5 (22:29):
We did one that was called the that was called
the Newspaper. Excuse me, it was called the Yeah, I
think it was called Newspaper. It was a gray and black.
It was you know, kind of based on like, okay,
you know, Charlotte observers. We did a I think we
did a panther blue you know and black type colorway.
I think we did a purple and teal for the
(22:50):
hornets kind of colorway and uh, there might have been
one more that that I'm missing, but it was very
very limited run where about that? So yeah, so we
were we were online only, right, and so it was
kind of like trying to drive traffic to the website.
How did you get difficult?
Speaker 1 (23:08):
How did you get the word out?
Speaker 4 (23:09):
Word of mouth?
Speaker 5 (23:10):
You know, and it was these are the early early
days of social media.
Speaker 1 (23:14):
You know, you were still working nine to five too, yeah, yeah, yeah, yeah.
Speaker 4 (23:18):
Yeah, yeah.
Speaker 5 (23:18):
All of us had our day jobs, right, all three
of us were still grinding it out, you know, at
our respective employers. And yeah, so you know, doing everything
that you can to just try to get the word out,
friends and family.
Speaker 4 (23:31):
Helping you repost stuff on Facebook, you know, really just
grinding it out.
Speaker 5 (23:37):
And Instagram ultimately comes online during this time, and you know,
so we're trying just different things, you know, throwing things
against the wall to see what happens. Ultimately, one of
the things that you know, Scott implemented was.
Speaker 4 (23:55):
Really sharing.
Speaker 5 (23:58):
Artists like photographer work, like resharing photographers work, right, like
the photographers that would that would do photos of like
the Charlotte Skyline, right, And these are dope. I mean
just really really, you know, superb pictures. And it's on
brand for us because where Charlotte's you know, hometown Pride
brand will use our audience to to kind of get
(24:20):
this content out. And that was really one of the
things that helped us grow out following because people, for
whatever reason just dig seeing these skylines right and then
and then everybody else started seeing like oh okay, like
seven or four shops getting a lot of followers by
you know, obviously posting their products, but also posting skyline stuff.
And next time you see, everybody else starts posting skyline
(24:41):
stuff too.
Speaker 1 (24:41):
So you'll tell you what, Man, they take a lot.
They take a lot of those pictures from the bridge
on Hawthorne facing towards the city, and that's the way
I get home from work. And like you see somebody
taking a picture and you look into your rear view
mirror and it's like, man, I live here. This is
so cool.
Speaker 4 (24:55):
It's a beautiful view.
Speaker 1 (24:56):
It's such a beautiful view, especially at.
Speaker 4 (24:58):
Sunset, that's right, I'm talking about it's insane.
Speaker 1 (25:01):
You're like a cool day during the winter when everything's
so nice and crisp. Yeah, it's just We're really lucky.
That's cool to keep going.
Speaker 4 (25:07):
Yeah.
Speaker 5 (25:08):
So, you know, really just trying our hand at social
media and grassroots you know, marketing. Ultimately we started doing
you know, we tried our hand at pop ups, right,
and so you do a pop up here and I
mean just straight guerrilla status.
Speaker 2 (25:23):
I mean back twelve years ago, eleven years ago, Saturday, Sunday, whenever.
Speaker 5 (25:28):
Wednesday night in a dentist's office like it was, it was,
it was whatever, whatever it took, and ask ask Matthew
Limberger like, yeah, I definitely did a pop up in
Lineberger Orthodonics really on like a Thursday night, you know,
because he was like, yeah, like if you guys want
(25:48):
to come and set up and you know base No, no, no,
it was it was at his at his business establishment.
Speaker 4 (25:56):
They were having a holiday party. Oh wow, you know,
Christmas time.
Speaker 5 (25:59):
I'm like, so if we can come set up and
like try to sell some gear, I'm there.
Speaker 4 (26:03):
Bro, like, let's get it.
Speaker 3 (26:04):
Did you sell some stuff?
Speaker 4 (26:05):
We did sell some stuff?
Speaker 3 (26:07):
Yeah, that's awesome.
Speaker 4 (26:08):
Yeah. So we actually.
Speaker 5 (26:09):
Became known, you know as the brand here in the
city that really brought its own traffic to a pop up.
You know, I tell the story, you know, like when
Front Porch Sunday first got started, right, like that's been
going for a long time, but we were there kind
of on the front end of that and when we
would set up, like let's just say, you know, the
(26:30):
event's going to start at like ten am.
Speaker 4 (26:32):
Right.
Speaker 5 (26:33):
The way we did our marketing also was kind of
geared towards driving traffic to the pop ups, because we
would announce in our newsletter that a new drop is
going to happen, a new design, T shirt, whatever had,
but it's only your first dib to get it is
to come to the pop up, right, and so people
would be like, oh, I need that shirt.
Speaker 4 (26:54):
Like so if the event was kicking off at.
Speaker 5 (26:57):
Ten, we would have a line like at nine, really,
I'm still setting up the tent and people would be
like yo, like can I go ahead and get my shirt?
Speaker 4 (27:05):
I'm like no, I don't even have the registers set
up yet.
Speaker 5 (27:08):
Just sit tight and then we'll get this stuff merchandised
and then we can start taking sales. But that was
the thing that really made us stand out on those
early years doing pop ups because people knew like, okay,
you want seven to four shop at your at your
market or whatever you know it is, because they're gonna
bring you know, one hundred people, two hundred people right like, and.
Speaker 4 (27:31):
So the foot traffic is there. And so we did that.
Speaker 5 (27:35):
We were very aggressive on the pop up scene for
about two years, you know, just very very aggressive, so
aggressive to where we actually had to publish our pop
up schedule on our website because people would be like, well,
where are you going to be this weekend? I can't
make that? Well, what about two weekends from now? So
it was like okay, so we would have to publish
that in a blog on our on our on our website.
(27:58):
And so we did that again for about.
Speaker 4 (27:59):
Two years before we.
Speaker 5 (28:03):
Started really looking for retail space for our brick and
mortar in South End.
Speaker 4 (28:09):
In fact, we had actually.
Speaker 5 (28:10):
Did a we did a we did a forty five
day pop up at the Epicenter when the Epicenter was
like it was.
Speaker 4 (28:18):
And we did a forty five day pop up.
Speaker 5 (28:20):
I think it started in February and it went kind
of like, uh into March, so you had c I
double A back when we had CI double A, so
you kind of caught that uptown traffic all the way
into like Saint Patrick's day, right, So this is again
like these are large scale like when people are flocking
it to the epicenter. So we actually did really well.
(28:41):
I was I was a little concerned whether we would
do well in the epicenter because you know, you have
to pay the park, right, you gotta pay to park
and then you gotta Now you're going to spend money.
So I was like, okay, like are people gonna spend
money like on the front end before they even bought
in thing from us?
Speaker 4 (29:01):
But low and Hold, like it wasn't a deterrent.
Speaker 5 (29:03):
Like we did well well enough to where we said, hey, man,
like we should like what does this look like after this?
Speaker 4 (29:09):
Like I think we.
Speaker 5 (29:10):
Could do a like have a permanent space here in Charlotte.
And so ended up landing Landing in South End and
we were there for eight years.
Speaker 4 (29:20):
Almost eight years.
Speaker 5 (29:21):
We literally we actually in June June first was our
last day in our storefront space. Very difficult decision to
kind of move out of that space naturally, right, being
there for eight years and just what that meant to
the brand and what it's meant for community. But you know,
post COVID man, it's like the foot traffic just hasn't
been what it was in that location. And of course
(29:43):
you're paying a premium for you know, price per square
foot and.
Speaker 4 (29:46):
All that kind of stuff. So you know, just trying
to pivot.
Speaker 5 (29:49):
You got to make good decisions for you know, what's
good for the business. It's always got to be the
number one thing. And so you know sometimes that makes
that can mean some tough choices. But we still got
the airport. Airport's rocking. I think we did our highest
our best month at you know out at the airport
was just this past May.
Speaker 4 (30:10):
So you know, rocking and rolling there.
Speaker 5 (30:12):
E commerce is strong, you know, so still just leaning
into community doing a lot.
Speaker 2 (30:17):
So what's seven O seven O four shop have it now?
And where are you going with this thing?
Speaker 5 (30:23):
Yeah, so you know, I think the big thing is,
you know, we just we really want to we have
a long history with the brand of just being it's
it's the community's brand, right, It's not Scott's brand, it's
not Chris's brand, it's not Jerry's brand. You know, we
have you know, new owners of the brand and stuff
like that now in terms of investment, but the brand
really belongs to seven O four and so what does
(30:46):
that mean, so, you know, for a long time, we've
we've we've been doing nonprofit collaborations, right, so it's like,
you know, how can we use the the equity of
our brand to lift up these non and not for
profits who are doing great work in the community, but
don't have the voice, they don't have the resources, and
so we can partner with them to do retail collaborations.
(31:09):
We have an audience, they have an audience. Let's try
to sell as much of this stuff as we possibly
can and then donate some of the proceeds back to
those nonprofits that make So we're doing a lot of that.
We want to continue to do that. But then also,
you know, one of the things that we were known
for also or have been known for, is just collaborations
big picture. Right, so folks know, you know, we're the
(31:32):
brand in town, the local kind of you know, apparel
brand that's known for big time collaborations. We punch it
way above our weight class in terms of collaborations. I mean,
we've worked with cheer One, we have a partnership with
we have an exclusive license with the City of Charlotte.
We're the only brand that has a license to use
the official Charlotte Crown on soft goods and a pair
(31:53):
of wol So that's a huge feather in our caf.
We have a long standing relationship with you and see
Charlotte our album mater. So that's really really big for
alums to have a business relationship with the university that.
Speaker 4 (32:05):
They graduated with.
Speaker 5 (32:07):
And we've done a lot of cool things with that,
extending into pro sports. Let's see Major League Soccer, right,
so we did a collaboration with Charlotte FC, very very
proud of that. That license was the first of its
kind in the country allow between a brand and Major
League Soccer. So the goal was to create a program
(32:27):
that can then be exported to other other markets.
Speaker 4 (32:30):
Right, the MLS venues for.
Speaker 5 (32:32):
Their hometown prop brands in Chicago and LA and Memphis
and in Atlanta and on and on and on. But
but that that license started with us. We've worked with
the PGA. I see the PGA Tour. We've worked with
the PGA of Americas and so you know, and look,
there's there's always more.
Speaker 4 (32:52):
There's always more.
Speaker 5 (32:53):
We're you know, working on more big time collaborations like that.
But then also when you start to think about local, right,
what does it look like for us to like work
with local artists. There's a lot of great talent in
this city that aren't necessarily like taking their art and re.
Speaker 4 (33:12):
Envisioning it through apparel.
Speaker 5 (33:14):
So so we want to continue to you know, we've
we've created a whole series around that called the Exhibitor Series.
Speaker 4 (33:20):
I think we've done four artists so far. That's so
you know, you.
Speaker 5 (33:25):
Talk about just building programs that you can scale, and
so you know, we want to continue to do more
of that and build it out to where it's inclusive,
right to where all artists of different types and looks
and shapes and write all of it. Everybody has a
seat at the table in terms of working with the brand,
and so we're looking forward to us to just continuing
(33:47):
to do that. You know, we again we have a
long history of doing that as well. So it's just
leaning back into you know, what makes the brand special
and what makes it personable for people.
Speaker 1 (33:58):
We think about that.
Speaker 3 (34:00):
Well, God speed to you. How can people look you up?
Speaker 4 (34:03):
Yeah?
Speaker 5 (34:04):
So seven O four shop on all platforms right, so
Instagram is probably our most engaged platform, but we're on
Facebook and x or aka Twitter. You know, seven O
four Shop dot com is our website and on our website,
definitely encourage people to sign up for our email newsletter.
That's the best way, you know. We period we will
(34:26):
just stay in tech with our followers.
Speaker 3 (34:28):
So well, great luck.
Speaker 2 (34:31):
I'm excited. Thanks you made me want to go gear up.
I love the Queen City, my fellow hearting Ram. If
I take one thing for meeting you in the last
thirty forty minutes we've been together, it's collaboration, yes, sir,
And I mean you were cutting edge on social media,
cutting edge on pop up shops. I mean really really
(34:51):
cool that it goes back to two thousand and thirteen.
Speaker 3 (34:55):
So awesome.
Speaker 2 (34:57):
I can't wait to grow our friendship up and see you.
So you keep moving and shaken.
Speaker 4 (35:03):
I appreciate it. Man. Oh, and I would be remiss.
Speaker 5 (35:05):
I would be remiss if I got to make sure
I get this in or everybody's gonna.
Speaker 4 (35:11):
I'll be in trouble.
Speaker 5 (35:12):
B to B is also the new pivot for the
for the business, so we are, you know, one of
the things that we are really really lights out focused on.
We talked the line shared the discussion about the retail
side of the business. We are looking to grow our
B to B portfolio as a significant path to scale
the business. We've been having a lot of success with it, naturally,
(35:35):
because we're good on the retail side. We know what
we're doing when it comes to apparel. But businesses need
apparel too, and so what we're trying to do is
just get the word out amongst the small business community
the large business community that you know, if you're looking
for someone to work with in terms of just your
basic decoration, screenprint, embroidery stuff, we.
Speaker 4 (35:54):
Can do that.
Speaker 5 (35:56):
We can work with you in terms of design, right naturally,
that's that's the DNA of our business. But also on
the e commerce side, right, every think about the merch closet.
Everybody's got a closet somewhere with some hoodies and some
hats and tots and all that stuff in there.
Speaker 4 (36:12):
We can we can build a program where that.
Speaker 5 (36:14):
Stuff exists digitally and where more people have access to it.
So we create a site to make it accessible to
employees or clients or staff.
Speaker 4 (36:22):
So on and so forth.
Speaker 5 (36:23):
So if anybody wants to talk to me about that,
shoot me an email. I'm at Chris at seven O
four shop dot com.
Speaker 2 (36:29):
Would love to have a coming Chris at seven four
shop dot com B to B. That's how the Roby
family of business in our in our world. That's how
we're trying to grow our business as well. We got
great customers, but it's more consistent, it's more scalable.
Speaker 3 (36:44):
Uh so, nice to meet you.
Speaker 4 (36:46):
Man, Thank you guys for having me. Man, it's to
be here.
Speaker 2 (36:49):
Thank you ye, Thanks guys, Thanks for tuning in at
Home with Ruby Chris Moxley seven O four Shop, Go
do the Golden rule. Treat others the way you want
to be treated, even if they aren't doing right. And
Carrie as smile around on your face. You never know
who you're gonna affect. Thanks for listening.
Welcome to at Home with Roby. This is Patrick Pick
Isaac from Roby Commercial in Services along with Trent Hasten
from the Roby Family of Companies. We are your host, Trent.
I feel like we haven't been in here in a minute,
but it seems it's been a while. It seems like
a lot has happened since the last.
Speaker 2 (00:14):
Night on the road show, like a lot of world events,
current events, yeah, Charlotte events.
Speaker 1 (00:18):
A lot of stuff going on.
Speaker 3 (00:19):
I tried to go to a rugby match.
Speaker 1 (00:21):
We ah, man, I know, Patrick Stack, we you got
something going on there though. For sure, Man, the vibe
before that storm Can was awesome. I was getting excited, man,
I was about ready to get in one of those games.
Get some tape around my knees and ankles and go
out there and get my butt whooped.
Speaker 2 (00:35):
How about me and you have a four hour taping
session and we'll just go out. We'll just meet each other. Yeah,
I will lose my last four hair followcuas and that
ripped that tape off.
Speaker 1 (00:45):
It doesn't sound like fun at all now they think
about it, it sounds like a lot of pain. I
don't think at this point in my life. Forty seven years.
I'm not trying to get into the support of rugby
as a player. No, I can just be a fan. Yeah,
which definitely we will be back and if you or
in Charlotte, you should definitely check them out.
Speaker 2 (01:01):
I'm really not trying to introduce myself to any new
sports as a player. I think I got all the
things I need on Lockdown. Uh, you know, pickleball crept
in a couple of years ago on a modest level.
Speaker 1 (01:19):
Yeah, we play a little pickleball here and there and
played in a minute. You play, I hadn't played in
probably a year, But I enjoy it. Yeah, I enjoy it.
Speaker 4 (01:26):
It's fun.
Speaker 2 (01:27):
Every time I play pickleball, I get beat. So I'm like, man,
it's kind of like when I was in high school.
In college, I really wasn't a video game guy, and
I would go to my buddy's dorm room and they'd
be playing a video game and they're like, hey, man,
you want to play, And I would just be so
bad my learning curve. I missed my whole learning.
Speaker 3 (01:46):
Curve with me.
Speaker 1 (01:47):
I never I never could get into it, like the
Bond Double O seven games back in the day.
Speaker 3 (01:51):
I mean, when you're not good at something it's not
fun to play well.
Speaker 1 (01:54):
Time out. There's one game that I think that anybody
can be good at. This pretty fun. That's Mario car
Do you ever play.
Speaker 2 (02:00):
Mario cart Man? That was a little after my time.
I'm older than you. Patrick, I was like, bro, I
was like pac Man.
Speaker 1 (02:09):
What was the one where you had to dot and
like the two lines and he would try to bounce
it back and for what was that called pong pong?
Speaker 3 (02:15):
Ping pong?
Speaker 2 (02:16):
Yeah, that's a real game, Patrick, Okay, it's pretty cool
for my My oldest son, Ford is ten now, so
he's kind of getting better at pool and ping pong
and and it's cool to see because a couple of
years ago I was like, I don't know if he's
ever gonna be able to play pool, and uh, he's
(02:36):
he's getting good and he's liking it. He cleaned out
our storage building the other day and pulled out some
Andrew Ruby cornhole boards. And today before the show, I
went by the house, uh from I came in from
the mountains and and him and the neighbors are playing cornhole.
Speaker 4 (02:53):
Man.
Speaker 1 (02:53):
I gotta I gotta give it to all for he's
got some style. Man, he had those like perfectly pressed
Wrangler jeans, Cowboy foods.
Speaker 3 (03:00):
Yeah, man, ball.
Speaker 1 (03:01):
Cap and is some sort of fish and shirt. Maybe
it was Clumby or something like that.
Speaker 3 (03:06):
Growing up, he goes he likes the flat brim hats.
Speaker 1 (03:10):
Uh, he's got the face to pull it off.
Speaker 2 (03:13):
And you know, I love wearing my my friends swag
to promote them and their their businesses and and what
they stand for. And he's really taking the liking to that,
done it on his own. So uh, I just cleaned
out my hats the other day and I set them
on the counter, so I'm like, hey, get what y'all
want out of here.
Speaker 3 (03:35):
So uh, he.
Speaker 2 (03:36):
Always picks the the flat brim swag hats of my buddies.
I don't really try to give those away, but if
they get a little were to them or to get
a new one or something. So uh, yeah, man, you
went to Indiana.
Speaker 3 (03:51):
Yeah, yeah, yeah.
Speaker 1 (03:54):
We we hit our Midwest in the cash almighty day.
My wife goes for two weeks every year, you know.
And Scarlett went to figure skating camp in Miami of
Ohio while they were up there, which is pretty cool
if you wow from that area. Jody said that I
didn't get to. I didn't go, but evidently a really
nice campus. But man, yeah, we I usually fly up
and then drive them home on that or drive home
(04:15):
with them on that trip. But it was pretty cool
the amount of rain in the yield that they're getting
right now. I was asking my father in law. I
was like, did some just looks different about the corn.
He's like, we've had all this rain. I mean we're
getting It's a perfect situation. Yeah, for corn and soybeans.
Speaker 2 (04:29):
The same thing in Illinois. The corn and soybeans look
very healthy. Yeah, they said, I hope prices go up
before their hearvest.
Speaker 3 (04:39):
I don't know what that means, but.
Speaker 1 (04:40):
That's a game they play, man. I mean, you know,
you know that the farming business is not not easy.
Speaker 2 (04:45):
Well, you know when Reagan's my grandmother, who Reagan and
her sister spent every summer from three to sixteen with
their grandparents. That's where we go when a grandmother was alive,
after a grandfather died, I'd get up in the morning
and drink coffee with her and she to talk about
the commodities of corn and swedbeb watched they watch how
to sell them and what the pricing was doing sad
(05:08):
to say, I hadn't kept up with the corn commodity
prices like I did when she was around. I had
to have something on her level to talk about. She
was a hustler. Yeah, but we we go up there.
Speaker 3 (05:21):
You know.
Speaker 2 (05:21):
When we go up there, I like to look for arrowheads.
But when the field's grown in, it's hard to look
for arrowheads as well.
Speaker 1 (05:29):
Oh yeah, we got some varming snakes, all kinds of stuff.
Speaker 3 (05:32):
And well, last year.
Speaker 2 (05:35):
The corn the field behind the farmhouse was corn, so
I could look for arrowheads because I would just duck
down and get slapped in the face and cut up
by the by the corn stalks. But you could see
the ground. They alternate every year. So this year sowebeans. Well,
the sweebean plants are low and they spread out, so
you really can't see what's going on.
Speaker 1 (05:56):
That's right now. I'm well with you. That's a that's hard,
hard working, working culture. And it's seven days a week.
You don't get a break.
Speaker 3 (06:06):
It really is Reagan growing up. Detasseled corn.
Speaker 2 (06:10):
Something to do with the male and the female, and
they don't want them to cross pollinate or something, so
so they put folks out there in buckets and they
tear off the they detassele the corn.
Speaker 3 (06:21):
But now.
Speaker 2 (06:23):
They're you know, come by. Back in the day, they
used to uh used to do everything. They would spray
the corn with with the planes, spray the plants with planes.
Now they're doing it with drones.
Speaker 1 (06:35):
It's a pretty cool.
Speaker 3 (06:36):
So Uh.
Speaker 1 (06:37):
My in law is two doors down is uh. They're
very good friends. And my brother in law is like
best friend. He owns helicopters and and and rigs them
up really to spray and talking about being busy. I
don't think they see him during season. I mean he's busy, busy,
he wants to be. Really, it's such a I mean
it's a lucrative business because it's hard. It's not there's
not a lot of people that can do that. But
(06:59):
the drone tech alogy you can probably just punch in
the coordinates and you go around.
Speaker 2 (07:02):
I said, does it on son? Basically we just stand
there and make sure your drone comes home. I do
that with my son.
Speaker 1 (07:11):
It's called a boomerang, is what we called that back
in the day.
Speaker 2 (07:14):
Knox Man Michael Cox, who's been on the show, UH,
lives next door and has a daughter named Charlie. Yeah,
and she's five and Knox is five, and they kind
of got a little thing going on. So, I mean
Knox gets missing in the hood, kind of know where
he's at, I mean straight up. And he's got some
(07:35):
little girlfriends at school and stuff, and like those are girl.
He's like, no, Chilie, my girlfriend. He many just my
They just my friend. Good good man, good man. Keep
him honest, keep him honest. And I wish I had
a little cute little neighbor when I was growing up.
Speaker 3 (07:52):
I had Scott Trotter.
Speaker 1 (07:55):
Let's change the subject. No, I'm just check it. Yeah,
he's fine. We also, we had the Fourth of July
while you were gone. I don't think we've had we've
been on that. We have not talked.
Speaker 3 (08:07):
That's right, that's good. We survived the fireworks.
Speaker 1 (08:10):
Yeah, we didn't shoot any all. We did it in Indiana.
But uh, you saw this, and I want to talk
about this because I thought it was so cool. My
dad and I went to Lewis Quinn's house, who Ryan,
who runs the Ashville division, and it's kind of flirting
down with Lake Kiwi, which is where we're starting to
get some business on Lake Kiwi. Uh, and installed a
sign it was. It was pretty cool. I think my
(08:30):
dad was like, man, this is like, this is cool,
pretty fun, isn't it?
Speaker 3 (08:34):
Until he sent that bill? Yeah, come on, old man.
Speaker 1 (08:37):
Well here's the other thing. For like the last two
weeks he's been like, are you sure that was the
right lot?
Speaker 3 (08:42):
Oh?
Speaker 1 (08:43):
You need to are you sure? And finally, like the
fourth of my call, Ryan, I'm like, hey man, we
did put that on the right.
Speaker 3 (08:46):
Lot, right, did you?
Speaker 4 (08:49):
Yes?
Speaker 3 (08:49):
Yeah, Lewis has been on the show. This is awesome. Yeah,
a great guy.
Speaker 2 (08:53):
Why fellow YPO guy one of my sponsors fourteen plus
years ago. That's hard to believe, isn't that crazy? I
mean I think I'm getting old doll. I don't know. Well, Uh,
introduce our guest, Patrick.
Speaker 1 (09:06):
We've got Chris Moxley. Uh, serial entrepreneur. If you were
in the Charlotte area or if you've ever been through
the Charlotte Douglas Airport, you are familiar with his brand.
Uh maybe not maybe not met Chris, but maybe you have.
Uh it's seven O four and I want to make
sure you say that properly. That the full name. But
he he really patented the seven O four that you
(09:26):
see all over Charlotte, So I'm really excited to have
him on the show.
Speaker 2 (09:30):
I'm excited we just met. Uh look, look forward. I
wanted to ask a bunch of questions. But he's a
fellow Harding Ram. There you go from the late nineties. So, uh,
we already got a bond going.
Speaker 1 (09:41):
You guys have like a cheer something that you do,
like Hardy hood or something that's like this, you do
the Rams.
Speaker 5 (09:47):
Yeah, there's a there is a there's a hard song somewhere,
all right.
Speaker 1 (09:53):
Hold that I've got a Walton by By Igh School.
We had a song all right when we returned. Chris
Moss seven four on at Home with Roby and don't forget.
Roby Services is your one stop source for all your
electrical heating, cooling, plumbing and handyman needs. Keep it easy
and get it all done by one. Roby servicesnow dot com.
That's Roby Services now dot com. Welcome back to a
(10:15):
Home with Roby. I'm Patrick Pacaac from Roby Commercial and
Services along Trent Hasen from the Roby family of companies.
We are your hosts. We got Chris Moxley in the house. Chris,
you are decked out in your gear I love it.
Speaker 4 (10:27):
Every day.
Speaker 1 (10:28):
Uh, every week got cool stuff, that's right. We got
cool hats, you got cool hats, you got all kinds
of stuff.
Speaker 5 (10:34):
Tons of cool hats, tons of cool teas, you know,
you name it, we got it.
Speaker 3 (10:38):
So yeah, I was.
Speaker 2 (10:39):
We flew back into Charlotte a couple of weeks ago
and it was real late at night. So uh the
seven oh four shop was closed. Yeah, but right there
coming out of.
Speaker 5 (10:47):
It, it'll be yeah terminal be I guess that's yeah, terminal
be huh cool Huh.
Speaker 2 (10:52):
I mean I was literally like, dang, I wish it
was open. It was like one o'clock at night.
Speaker 4 (10:56):
Uh. Yes, trouble staffing that that time?
Speaker 3 (11:00):
Yeah, I don't.
Speaker 2 (11:00):
I don't think there's high perpensies sell goods at one
no people in there napping?
Speaker 4 (11:05):
Do you all?
Speaker 1 (11:06):
I mean this might be too much insider baseball, but
do you all staff that? Or is HMS host staff that?
Speaker 5 (11:12):
So neither actually so we don't staff it. Is that
it's actually in partnership with the contracted airport concessionaire.
Speaker 4 (11:20):
Which is parodies like a deer hope.
Speaker 5 (11:22):
They run concessions for not just Charlotte Douglas International Airport
but ye, airport's all over the place, right. They're a
global firm, and so we have a partnership with them.
Speaker 1 (11:33):
And I've known some other businesses are in the airport
and and it's a similar setup. It's not really it's there.
They just provide the product essentially correct and it's all
kind of run through through a second party. It's really
interesting how that thing works. Yeah, that's not what we're
here to talk about.
Speaker 3 (11:47):
Okay, So seven four brand, Yeah, seven four When did
you take us back?
Speaker 5 (11:55):
All the way back? So twenty thirteen is when we
founded the company. There's three founders, co founders, myself, Scott
Wooton and Jerry Shepherd, and we you know, our story
really goes back between the three of us, goes back
way well before there was even the thought of seven
oh four shots. We met in you know, in college
(12:16):
at UNC Charlotte.
Speaker 4 (12:17):
Uh.
Speaker 5 (12:18):
And you know, so we're we're life, lifelong kind of
friends at this point and uh, you know, we we
have a lot in common, we have a lot not
in common. And I think that's the thing that really
has been the special sauce for seven O four shop
is the friendship first. And you know, I think kind
(12:38):
of music and hip hop really brought us together like
as friends and kept us friends for a long time.
And then fast forward many years, uh, you know after
and Scott had the idea to start seven oh four
Shot because you know, actually he was living in Pittsburgh
at the time, but the thought was, and Jerry and
I were still here, but the thought was, man, like,
(12:58):
you know, you look around and there's all these people
right like from Charlotte that are moving to Charlotte, and
there's a lot of hometown pride here. Yes, there's always
the people that are like, oh, well, Charlotte has no culture,
Charlotte has no history, and.
Speaker 4 (13:11):
You hear all that, and that's that's I hate. It's
all bs like.
Speaker 5 (13:14):
So the impetus behind the brand really was to push
back on that narrative. It's like, no, like, we do
have culture here, we do have you know, fashion here,
and like it just takes for us to kind of
like if you step up and build it, then it's here, right,
And so shout out to Scott, you know, for being
the for seven or four Shot, being his brain child,
(13:36):
and you know, here we are twelve years later, man,
and he.
Speaker 3 (13:40):
Was doing in Pittsburgh, Yes, he was missing.
Speaker 4 (13:43):
Yeah, he was like yeah yeah.
Speaker 5 (13:45):
And so the thing about it is, you know, if
you've if you've been to I had the first My
first opportunity going to Pittsburgh was when him and Shan
and his wife got married, and I was kind of
blown away. You guys remember like whis Khalifa's song black
and Yellow. Yeah, right, it was a huge hit globally,
and so the thing about it was like that song
(14:06):
really does epitomize like Pittsburgh, Like people wear black and yellow,
black and gold like on a sun like not just
on Sundays. But you know it's not not just a
football Yeah.
Speaker 1 (14:16):
I mean, dude, you meet somebody from Pittsburgh and you're like,
you Steelers fan? Is not even a question?
Speaker 4 (14:21):
Yeah, you know, there's no question, no question.
Speaker 1 (14:23):
Yeah, keep going helping with you.
Speaker 5 (14:25):
But you know, hearing Charlotte, like for a long time
you would just see panther blue and black on Sundays.
Speaker 3 (14:30):
Right in the fall. Yes, you're right, if we're good,
if we're good.
Speaker 5 (14:37):
Yeah, So you know, I think the thing is it's like,
you know, okay, so there are there's a whole ecosystem
of brands that are capitalizing on hometown pride right in Pittsburgh,
in that market. And so our thing was man like, Okay,
there's nothing like this in Charlotte, right, that was Scott's
thought and so you know, just struck out on it,
struck out on our own and created it.
Speaker 2 (14:59):
So so you said hip hop, and are y'all artists
in the work?
Speaker 4 (15:04):
We were?
Speaker 5 (15:05):
You're an artist now we're washed up artists were washed
up musicians. Yeah, So we our first business, so even
before we had a business, right, so we you know,
I was the first one really out of the crew,
our crew crew that was really into writing music, right.
Speaker 4 (15:24):
Rapping hip hop was is my first baby.
Speaker 5 (15:27):
It's my first love and and and instill in many
ways it still is today.
Speaker 4 (15:33):
And so we you know, in the apartment, we used
to do.
Speaker 5 (15:38):
A lot of music, you know, and Scott had got
some equipment and then we set.
Speaker 4 (15:42):
Up a recording at the studio in our apartment.
Speaker 5 (15:46):
You know, I got it, you know, kind of used
used my closet where the clothes the closed part of
the closet.
Speaker 4 (15:52):
And we had a mic in there right like this,
and we would run.
Speaker 5 (15:56):
The cable out of the closet into my bedroom where
we had a had a recorder set up like a
six or eight track recorder, a very small version of
like this big daddy we have here, and you know,
we would process music and mix it down on my computer,
and you know, we had a lot of fun with that,
and then it got more involved and evolved over time.
(16:20):
And then Scott moved out of so Scott and I
were roommates, and then he moved in with Jerry, and
so then we moved the studio to their apartment because
they had a nicer apartment.
Speaker 4 (16:30):
It was like, okay, we.
Speaker 5 (16:31):
Can build a legit studio in here, and so we
moved the whole operation over to their apartment. And then
about a year after I graduated, So I was class
of two thousand and three at UNC Charlotte. I want
them say maybe in two thousand and four, two thousand
and five sometime we actually set up a commercial recording
studio right.
Speaker 4 (16:52):
There on norf Trying. You guys know where the where.
Speaker 5 (16:55):
The Amtrak station is, Yeah, right across the street where
that new event space is. Yeah, we had our first studio,
like and uh and we had that studio for for
for many years and we had a lot of fun
with that. But you know, uh, the music business is
a young man's game, and you know, so we kind
of kind of got out of that, and of course
Scott had moved to Pittsburgh during that time. We continued
(17:16):
the recording business with you know, Jerry was still involved.
One of my good buddies, Courtney who's out in Gastonia
now was involved, and uh yeah, like we had a
lot of fun with it. And then you know, fast forward,
you know a number of years, Scott has this genius
idea of seven or four shops. We are man, true
true artists. Yeah, multi, And I'm still nice. I'm still nice.
(17:40):
I'm still nice, by the way, Like you know what
I'm saying.
Speaker 4 (17:43):
I say I'm washed up, but like, really you can
you can drop it.
Speaker 5 (17:46):
I can really still drop some bars. I'm not going
to do it today, man, you know, can you just
just trust me?
Speaker 3 (17:52):
You can?
Speaker 2 (17:53):
Oh?
Speaker 4 (17:53):
Are you using the terminate? I can flow? I don't
be boxing drinking.
Speaker 3 (17:59):
Be By and a really good friend Harding named Brett Douglass.
He was a year older than you.
Speaker 2 (18:04):
He was really good, bet boss nice and I thought
I was I thought I could promote him.
Speaker 3 (18:12):
He's like eminem or something. You know.
Speaker 2 (18:14):
Hey, I was like I'm a business guy, but right right, management, I.
Speaker 3 (18:19):
Just we just talked about it. That's that is so cool,
That is so neat.
Speaker 5 (18:24):
I don't get the opportunity to talk about that like
a lot, but you know it's.
Speaker 3 (18:28):
Part of our that y'all had the courage to do it.
You open the studio, I mean, yeah, yeah, we were
going for it.
Speaker 1 (18:34):
What kind of what kind of rap was your favorite?
Speaker 4 (18:37):
Oh man?
Speaker 5 (18:37):
So you know it was. I would compare it to
like what you would hear from you know, like like
like t I or you know fifty cent at the time. Right, yeah,
it was that era, right was big love me some
you know, we didn't I didn't borrow his from his
style by any stretch.
Speaker 4 (18:57):
But Nelly was huge. Oh yeah, oh yeah, jay Z
of course.
Speaker 5 (19:02):
You know one of my favorite artists on Rockefeller was
Memphis Bleak actually, who was kind of jay Z's uh
number two if you will for.
Speaker 4 (19:12):
Us for a long time.
Speaker 1 (19:13):
So I got to tell you something, man, I got
to tell this. I'm gonna get I'm going to tell
you something if you're like Nelly. Yeah, So we we
obviously report on iHeartRadio. Try thinks heard this, but they
convinced me to sing that it's getting hot here for
our radio commercials.
Speaker 3 (19:30):
It's pretty silly.
Speaker 1 (19:31):
We had some fun with it. And at the end
they're like, yeah, I don't know, but so yeah, Nelly
was huge in that era.
Speaker 4 (19:36):
Oh he was huge.
Speaker 1 (19:37):
They couldn't go to a party, not hear it.
Speaker 4 (19:40):
Country Grammar was still a classic man to this day.
Love it.
Speaker 3 (19:43):
That's great, that's great.
Speaker 2 (19:45):
Okay, so when did y'all when did the idea of
seven o four shop?
Speaker 4 (19:50):
Yeah?
Speaker 5 (19:51):
So I think Scott had the idea for seven o
four shot like two years before, twenty before we actually.
Speaker 4 (19:57):
Made He made it, you know, made it happen.
Speaker 5 (19:59):
And I think think the the you know, I've heard
him talk about this where you know, Shannon and Scott
you know, shout out to Shannon, his wife. You know,
he had been talking about it and talking about it
and talking about it, and finally she was like, are.
Speaker 4 (20:13):
You gonna do this or not?
Speaker 5 (20:15):
And it was like, you know, if you're not gonna
do it, shut up about it or you know, or
actually do something with it. And uh so you know,
the story goes, and here we are.
Speaker 2 (20:24):
I mean, you're definitely an entrepreneur and you're definitely a
doer because I mean, you had the studio, now you
got the seven only four shop. So when when okay,
so Scott had the idea y'all got together, I mean,
what did y'all start?
Speaker 3 (20:38):
How did the seven O four name happen?
Speaker 5 (20:40):
Yeah, So had the name, but the logo was something
that I think kind of took him a little time
to to to actually work out. And uh, you know,
once once it was done, finally got it federally trademarked.
Speaker 4 (20:56):
The first collection. The first products that.
Speaker 5 (20:58):
We did were actually just a line of logo te's
and you know, crazy enough, like you know, when we
were first getting started. So Scott is self taught on design.
He did not go to school for a graphic design.
Everything he knows about graphic design he learned pretty much
like in the business, which is pretty insane to think about,
(21:19):
especially when you look back at the history of design
work that what is easy back then? Yeah, yeah, and
it's and it's it's not easy now. But at least
you know, you've got some ai stuff. They kind of
helped get you get you know, get you to a
certain point. You just got to know what you're doing
to clean it up. But also shout out to Jennifer Shepherd,
(21:40):
Jerry's wife, actually digitized our logo for us because she
went to the UNC Charlotte for graphic design and we
had no idea how to actually digitize anything. We had
the logo I think on like a napkin. It was like, hey,
how do we get this onto T shirts? And so
it was like, you need a vector file? What is
(22:00):
a vector file?
Speaker 4 (22:02):
You know? And so yeah, so shout out, shout out
to the shout out to the girls in the crew. Yeah.
Speaker 3 (22:06):
Man, sounds like they're the real doers.
Speaker 4 (22:09):
You're right, What the hell did we do not get
it behind us?
Speaker 3 (22:15):
Man? So amen to that.
Speaker 2 (22:17):
Uh so, So, so you did a line of shirts.
Speaker 5 (22:22):
Yeah, yeah, just with our logo on them. I think
we did, you know, two or three different color ways.
Speaker 4 (22:29):
You know.
Speaker 5 (22:29):
We did one that was called the that was called
the Newspaper. Excuse me, it was called the Yeah, I
think it was called Newspaper. It was a gray and black.
It was you know, kind of based on like, okay,
you know, Charlotte observers. We did a I think we
did a panther blue you know and black type colorway.
I think we did a purple and teal for the
(22:50):
hornets kind of colorway and uh, there might have been
one more that that I'm missing, but it was very
very limited run where about that? So yeah, so we
were we were online only, right, and so it was
kind of like trying to drive traffic to the website.
How did you get difficult?
Speaker 1 (23:08):
How did you get the word out?
Speaker 4 (23:09):
Word of mouth?
Speaker 5 (23:10):
You know, and it was these are the early early
days of social media.
Speaker 1 (23:14):
You know, you were still working nine to five too, yeah, yeah, yeah, yeah.
Speaker 4 (23:18):
Yeah, yeah.
Speaker 5 (23:18):
All of us had our day jobs, right, all three
of us were still grinding it out, you know, at
our respective employers. And yeah, so you know, doing everything
that you can to just try to get the word out,
friends and family.
Speaker 4 (23:31):
Helping you repost stuff on Facebook, you know, really just
grinding it out.
Speaker 5 (23:37):
And Instagram ultimately comes online during this time, and you know,
so we're trying just different things, you know, throwing things
against the wall to see what happens. Ultimately, one of
the things that you know, Scott implemented was.
Speaker 4 (23:55):
Really sharing.
Speaker 5 (23:58):
Artists like photographer work, like resharing photographers work, right, like
the photographers that would that would do photos of like
the Charlotte Skyline, right, And these are dope. I mean
just really really, you know, superb pictures. And it's on
brand for us because where Charlotte's you know, hometown Pride
brand will use our audience to to kind of get
(24:20):
this content out. And that was really one of the
things that helped us grow out following because people, for
whatever reason just dig seeing these skylines right and then
and then everybody else started seeing like oh okay, like
seven or four shops getting a lot of followers by
you know, obviously posting their products, but also posting skyline stuff.
And next time you see, everybody else starts posting skyline
(24:41):
stuff too.
Speaker 1 (24:41):
So you'll tell you what, Man, they take a lot.
They take a lot of those pictures from the bridge
on Hawthorne facing towards the city, and that's the way
I get home from work. And like you see somebody
taking a picture and you look into your rear view
mirror and it's like, man, I live here. This is
so cool.
Speaker 4 (24:55):
It's a beautiful view.
Speaker 1 (24:56):
It's such a beautiful view, especially at.
Speaker 4 (24:58):
Sunset, that's right, I'm talking about it's insane.
Speaker 1 (25:01):
You're like a cool day during the winter when everything's
so nice and crisp. Yeah, it's just We're really lucky.
That's cool to keep going.
Speaker 4 (25:07):
Yeah.
Speaker 5 (25:08):
So, you know, really just trying our hand at social
media and grassroots you know, marketing. Ultimately we started doing
you know, we tried our hand at pop ups, right,
and so you do a pop up here and I
mean just straight guerrilla status.
Speaker 2 (25:23):
I mean back twelve years ago, eleven years ago, Saturday, Sunday, whenever.
Speaker 5 (25:28):
Wednesday night in a dentist's office like it was, it was,
it was whatever, whatever it took, and ask ask Matthew
Limberger like, yeah, I definitely did a pop up in
Lineberger Orthodonics really on like a Thursday night, you know,
because he was like, yeah, like if you guys want
(25:48):
to come and set up and you know base No, no, no,
it was it was at his at his business establishment.
Speaker 4 (25:56):
They were having a holiday party. Oh wow, you know,
Christmas time.
Speaker 5 (25:59):
I'm like, so if we can come set up and
like try to sell some gear, I'm there.
Speaker 4 (26:03):
Bro, like, let's get it.
Speaker 3 (26:04):
Did you sell some stuff?
Speaker 4 (26:05):
We did sell some stuff?
Speaker 3 (26:07):
Yeah, that's awesome.
Speaker 4 (26:08):
Yeah. So we actually.
Speaker 5 (26:09):
Became known, you know as the brand here in the
city that really brought its own traffic to a pop up.
You know, I tell the story, you know, like when
Front Porch Sunday first got started, right, like that's been
going for a long time, but we were there kind
of on the front end of that and when we
would set up, like let's just say, you know, the
(26:30):
event's going to start at like ten am.
Speaker 4 (26:32):
Right.
Speaker 5 (26:33):
The way we did our marketing also was kind of
geared towards driving traffic to the pop ups, because we
would announce in our newsletter that a new drop is
going to happen, a new design, T shirt, whatever had,
but it's only your first dib to get it is
to come to the pop up, right, and so people
would be like, oh, I need that shirt.
Speaker 4 (26:54):
Like so if the event was kicking off at.
Speaker 5 (26:57):
Ten, we would have a line like at nine, really,
I'm still setting up the tent and people would be
like yo, like can I go ahead and get my shirt?
Speaker 4 (27:05):
I'm like no, I don't even have the registers set
up yet.
Speaker 5 (27:08):
Just sit tight and then we'll get this stuff merchandised
and then we can start taking sales. But that was
the thing that really made us stand out on those
early years doing pop ups because people knew like, okay,
you want seven to four shop at your at your
market or whatever you know it is, because they're gonna
bring you know, one hundred people, two hundred people right like, and.
Speaker 4 (27:31):
So the foot traffic is there. And so we did that.
Speaker 5 (27:35):
We were very aggressive on the pop up scene for
about two years, you know, just very very aggressive, so
aggressive to where we actually had to publish our pop
up schedule on our website because people would be like, well,
where are you going to be this weekend? I can't
make that? Well, what about two weekends from now? So
it was like okay, so we would have to publish
that in a blog on our on our on our website.
(27:58):
And so we did that again for about.
Speaker 4 (27:59):
Two years before we.
Speaker 5 (28:03):
Started really looking for retail space for our brick and
mortar in South End.
Speaker 4 (28:09):
In fact, we had actually.
Speaker 5 (28:10):
Did a we did a we did a forty five
day pop up at the Epicenter when the Epicenter was
like it was.
Speaker 4 (28:18):
And we did a forty five day pop up.
Speaker 5 (28:20):
I think it started in February and it went kind
of like, uh into March, so you had c I
double A back when we had CI double A, so
you kind of caught that uptown traffic all the way
into like Saint Patrick's day, right, So this is again
like these are large scale like when people are flocking
it to the epicenter. So we actually did really well.
(28:41):
I was I was a little concerned whether we would
do well in the epicenter because you know, you have
to pay the park, right, you gotta pay to park
and then you gotta Now you're going to spend money.
So I was like, okay, like are people gonna spend
money like on the front end before they even bought
in thing from us?
Speaker 4 (29:01):
But low and Hold, like it wasn't a deterrent.
Speaker 5 (29:03):
Like we did well well enough to where we said, hey, man,
like we should like what does this look like after this?
Speaker 4 (29:09):
Like I think we.
Speaker 5 (29:10):
Could do a like have a permanent space here in Charlotte.
And so ended up landing Landing in South End and
we were there for eight years.
Speaker 4 (29:20):
Almost eight years.
Speaker 5 (29:21):
We literally we actually in June June first was our
last day in our storefront space. Very difficult decision to
kind of move out of that space naturally, right, being
there for eight years and just what that meant to
the brand and what it's meant for community. But you know,
post COVID man, it's like the foot traffic just hasn't
been what it was in that location. And of course
(29:43):
you're paying a premium for you know, price per square
foot and.
Speaker 4 (29:46):
All that kind of stuff. So you know, just trying
to pivot.
Speaker 5 (29:49):
You got to make good decisions for you know, what's
good for the business. It's always got to be the
number one thing. And so you know sometimes that makes
that can mean some tough choices. But we still got
the airport. Airport's rocking. I think we did our highest
our best month at you know out at the airport
was just this past May.
Speaker 4 (30:10):
So you know, rocking and rolling there.
Speaker 5 (30:12):
E commerce is strong, you know, so still just leaning
into community doing a lot.
Speaker 2 (30:17):
So what's seven O seven O four shop have it now?
And where are you going with this thing?
Speaker 5 (30:23):
Yeah, so you know, I think the big thing is,
you know, we just we really want to we have
a long history with the brand of just being it's
it's the community's brand, right, It's not Scott's brand, it's
not Chris's brand, it's not Jerry's brand. You know, we
have you know, new owners of the brand and stuff
like that now in terms of investment, but the brand
really belongs to seven O four and so what does
(30:46):
that mean, so, you know, for a long time, we've
we've we've been doing nonprofit collaborations, right, so it's like,
you know, how can we use the the equity of
our brand to lift up these non and not for
profits who are doing great work in the community, but
don't have the voice, they don't have the resources, and
so we can partner with them to do retail collaborations.
(31:09):
We have an audience, they have an audience. Let's try
to sell as much of this stuff as we possibly
can and then donate some of the proceeds back to
those nonprofits that make So we're doing a lot of that.
We want to continue to do that. But then also,
you know, one of the things that we were known
for also or have been known for, is just collaborations
big picture. Right, so folks know, you know, we're the
(31:32):
brand in town, the local kind of you know, apparel
brand that's known for big time collaborations. We punch it
way above our weight class in terms of collaborations. I mean,
we've worked with cheer One, we have a partnership with
we have an exclusive license with the City of Charlotte.
We're the only brand that has a license to use
the official Charlotte Crown on soft goods and a pair
(31:53):
of wol So that's a huge feather in our caf.
We have a long standing relationship with you and see
Charlotte our album mater. So that's really really big for
alums to have a business relationship with the university that.
Speaker 4 (32:05):
They graduated with.
Speaker 5 (32:07):
And we've done a lot of cool things with that,
extending into pro sports. Let's see Major League Soccer, right,
so we did a collaboration with Charlotte FC, very very
proud of that. That license was the first of its
kind in the country allow between a brand and Major
League Soccer. So the goal was to create a program
(32:27):
that can then be exported to other other markets.
Speaker 4 (32:30):
Right, the MLS venues for.
Speaker 5 (32:32):
Their hometown prop brands in Chicago and LA and Memphis
and in Atlanta and on and on and on. But
but that that license started with us. We've worked with
the PGA. I see the PGA Tour. We've worked with
the PGA of Americas and so you know, and look,
there's there's always more.
Speaker 4 (32:52):
There's always more.
Speaker 5 (32:53):
We're you know, working on more big time collaborations like that.
But then also when you start to think about local, right,
what does it look like for us to like work
with local artists. There's a lot of great talent in
this city that aren't necessarily like taking their art and re.
Speaker 4 (33:12):
Envisioning it through apparel.
Speaker 5 (33:14):
So so we want to continue to you know, we've
we've created a whole series around that called the Exhibitor Series.
Speaker 4 (33:20):
I think we've done four artists so far. That's so
you know, you.
Speaker 5 (33:25):
Talk about just building programs that you can scale, and
so you know, we want to continue to do more
of that and build it out to where it's inclusive,
right to where all artists of different types and looks
and shapes and write all of it. Everybody has a
seat at the table in terms of working with the brand,
and so we're looking forward to us to just continuing
(33:47):
to do that. You know, we again we have a
long history of doing that as well. So it's just
leaning back into you know, what makes the brand special
and what makes it personable for people.
Speaker 1 (33:58):
We think about that.
Speaker 3 (34:00):
Well, God speed to you. How can people look you up?
Speaker 4 (34:03):
Yeah?
Speaker 5 (34:04):
So seven O four shop on all platforms right, so
Instagram is probably our most engaged platform, but we're on
Facebook and x or aka Twitter. You know, seven O
four Shop dot com is our website and on our website,
definitely encourage people to sign up for our email newsletter.
That's the best way, you know. We period we will
(34:26):
just stay in tech with our followers.
Speaker 3 (34:28):
So well, great luck.
Speaker 2 (34:31):
I'm excited. Thanks you made me want to go gear up.
I love the Queen City, my fellow hearting Ram. If
I take one thing for meeting you in the last
thirty forty minutes we've been together, it's collaboration, yes, sir,
And I mean you were cutting edge on social media,
cutting edge on pop up shops. I mean really really
(34:51):
cool that it goes back to two thousand and thirteen.
Speaker 3 (34:55):
So awesome.
Speaker 2 (34:57):
I can't wait to grow our friendship up and see you.
So you keep moving and shaken.
Speaker 4 (35:03):
I appreciate it. Man. Oh, and I would be remiss.
Speaker 5 (35:05):
I would be remiss if I got to make sure
I get this in or everybody's gonna.
Speaker 4 (35:11):
I'll be in trouble.
Speaker 5 (35:12):
B to B is also the new pivot for the
for the business, so we are, you know, one of
the things that we are really really lights out focused on.
We talked the line shared the discussion about the retail
side of the business. We are looking to grow our
B to B portfolio as a significant path to scale
the business. We've been having a lot of success with it, naturally,
(35:35):
because we're good on the retail side. We know what
we're doing when it comes to apparel. But businesses need
apparel too, and so what we're trying to do is
just get the word out amongst the small business community
the large business community that you know, if you're looking
for someone to work with in terms of just your
basic decoration, screenprint, embroidery stuff, we.
Speaker 4 (35:54):
Can do that.
Speaker 5 (35:56):
We can work with you in terms of design, right naturally,
that's that's the DNA of our business. But also on
the e commerce side, right, every think about the merch closet.
Everybody's got a closet somewhere with some hoodies and some
hats and tots and all that stuff in there.
Speaker 4 (36:12):
We can we can build a program where that.
Speaker 5 (36:14):
Stuff exists digitally and where more people have access to it.
So we create a site to make it accessible to
employees or clients or staff.
Speaker 4 (36:22):
So on and so forth.
Speaker 5 (36:23):
So if anybody wants to talk to me about that,
shoot me an email. I'm at Chris at seven O
four shop dot com.
Speaker 2 (36:29):
Would love to have a coming Chris at seven four
shop dot com B to B. That's how the Roby
family of business in our in our world. That's how
we're trying to grow our business as well. We got
great customers, but it's more consistent, it's more scalable.
Speaker 3 (36:44):
Uh so, nice to meet you.
Speaker 4 (36:46):
Man, Thank you guys for having me. Man, it's to
be here.
Speaker 2 (36:49):
Thank you ye, Thanks guys, Thanks for tuning in at
Home with Ruby Chris Moxley seven O four Shop, Go
do the Golden rule. Treat others the way you want
to be treated, even if they aren't doing right. And
Carrie as smile around on your face. You never know
who you're gonna affect. Thanks for listening.
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