Today’s guest is Gary Whitehurst, CEO and Co-Founder of Brighter Investing—an investment firm that helps its clients align their personal purpose and passion with the places they invest their money.
Gary brings a unique background to this work, leveraging his decades of experience in the investment and wealth management industry to build something different, a socially and environmentally geared impact investing firm.
In this episode, Gary shares what led him to launch Brighter Investing, how their approach differs from mainstream investment firms, and why redefining risk and value is essential to creating lasting impact. He demystify some of the impact investing buzzwords, defining what ESG is and isn't, and explaining how it is used to help investors make decisions in line with their own personal risk tolerance. And Gary even tells us about their newest endeavor, launching an investment fund focused on social justice.
Whether you're a seasoned investor, social entrepreneur, or just curious about what it means to invest with purpose, this is a conversation you won’t want to miss.
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