Today, Nathan Stuck sits down with Brandy Hall, Founder and CEO of Shades of Green Permaculture, an Atlanta-based company transforming landscapes—and lives—through regenerative design and ecological stewardship. With nearly two decades of experience, Brandy has built a values-driven company that not only restores land but also fosters meaningful jobs and long-term impact in her community.
In this conversation, Nathan and Brandy dig into her journey from solo entrepreneur to visionary leader of a thriving team, how she learned to build systems that support sustainability, and what it truly takes to grow a mission-aligned business in a profit-first world. Brandy shares vulnerable insights about the highs and lows of entrepreneurship, the realities of running a values-led company, and why she believes in progress over perfection.
Whether you’re a purpose-driven entrepreneur, business leader, or simply someone curious about how business can be a force for good, you’ll walk away inspired and energized.
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