Susan welcomes PR expert Amanda Fitzgerald, known for her ability to help businesses gain major visibility. Amanda shares her inspiring journey into the world of public relations, starting from her early experiences in her mother's bead business to launching her own ventures. The conversation delves into the importance of PR as an essential business life skill, emphasizing how it can elevate a brand's credibility and attract clients. Amanda offers practical tips for getting started with PR, including the significance of crafting a compelling pitch and the value of local press coverage.
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KEY TAKEAWAYS
Importance of PR as a Business Skill: Understanding how to promote oneself and one's business through public relations is essential for all entrepreneurs, regardless of their industry.
Local Press as a Starting Point: For those new to PR, starting with local publications can be beneficial. Gaining recognition in local media can lead to opportunities in national press, as journalists often look for local stories.
Preparation is Key: Having a PR toolkit ready, including professional photos and a well-crafted press release template, can streamline the process of pitching to the media.
BEST MOMENTS
"Getting publicity even for a CEO all the way down to absolute beginner is an essential business life skill. You need to know how to self-promote." - Amanda
"I think a lot of it just procrastinates and thinking what you should do." -Susan
"Whenever you're pitching yourself to the press, think about the reader, the viewer, or the listener, not just you, the business owner."- Amanda
"The power of PR is amazing at raising your profile, so it shouldn't be overlooked."- Amanda
HOST BIO
Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication.
Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive.
Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2.
She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.
Susan's expertise continues to shape and elevate the beauty industry worldwide.
USEFUL LINKS
http://www.amandapr.com/
https://susanroutledge.com
https://www.instagram.com/susan_routledge/
SPONSOR
https://www.phorest.com/
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This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/