In this inspiring episode, Natasha welcomes Claire Stanley, founder and owner of Ghost Post Pro, a social media agency dedicated to helping entrepreneurs and businesses enhance their brands through organic ghostwriting. Claire shares her remarkable journey, which began after a life-changing accident led her to explore the world of property and social media. Claire discusses the challenges she faced in mastering social media, the importance of building a network, and how her experiences in adult social care helped her develop transferable skills for her new venture.
KEY TAKEAWAYS
Embrace Self-Learning: Claire's journey highlights the importance of self-education and stepping out of one's comfort zone. Despite initial struggles with technology and social media, she taught herself how to navigate these platforms.
Building a Network: Claire emphasizes the significance of networking and building genuine connections. By sharing her journey and being authentic online, she attracted opportunities for collaborations, partnerships, and speaking engagements.
Organic Growth: Claire advocates for organic social media growth over paid advertising. She successfully built her personal brand and client base through authentic engagement.
Training and Empowerment: Through her agency, Claire offers training that focuses on personal branding and social media strategies. Her approach empowers individuals to understand their unique voice and how to effectively communicate it across different platforms.
Adaptability Across Platforms: Claire discusses the necessity of adapting content for different social media platforms. Each platform has its own audience and tone.
BEST MOMENTS
"I was finding deals. I had nowhere to showcase them. I had no network... It was a case of working it out for yourself. And that is literally what I did."
"I could literally emulate your voice that even your friends and family wouldn't know who, that it's not you posting."
"It just shows really anybody listening out there that feels that they can't do it... you can still progress and do what you need to do quite efficiently."
"I am a massive advocate for AI, but use it as a framework... The algorithm knows when it is AI and they know that we play around with them."
"You need to take time out of your business to spend on your business... but when it is always Monday to Fridays... people struggle."
OUR LINKS
www.exquisitesalon.co
https://www.instagram.com/exquisite1hbs/
HOST BIO
Natasha is a seasoned hairdresser with over 14 years of experience in the beauty industry, renowned for her passion, skill, and dedication to her craft. Specializing in creating personalized, stunning styles, she has worked with clients of all hair types, consistently earning a reputation for boosting confidence and empowering individuals through their hair transformations. Natasha’s approach combines creativity with precision, ensuring each client feels valued and understood. Natasha looks to share insights from the world of hairstyling, creativity, and inspiration, alongside real conversations and meaningful discussions
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/