Cheri Haug, owner of Gossamer Wings, joins to share her journey. It went from practicing law to following her creative passions, which Haug to jewelry making and eventually aromatherapy. Haug discusses her business evolution — from craft shows to opening a bead store, and now, a retail shop at the Collective on Main Street in downtown La Crosse. Haug also details her unique service of custom fragrance blending and the various experiences offered in her studio. Tune in to hear about her creative process, patenting her Easy Bracelet tool, and her passion for helping people create personalized fragrances.
00:00 Introduction to BizCast and Guest Sherri Haug
00:20 Sherri's Journey from Law to Jewelry Making
02:47 Building a Successful Jewelry Business
05:28 Transition to Aromatherapy and COVID Impact
06:50 Opening a Retail Store and Joining the Collective
09:06 Custom Perfume Blending Experience
21:45 The Art of Perfume Blending
22:44 Creating Custom Fragrances
24:00 Selling and Marketing Perfumes
25:06 Inspiration Behind Unique Scents
28:24 The Popularity of Milkweed Fragrance
32:18 The Easy Bracelet Patent
36:43 Future Plans for Gossamer Wings
38:41 The Emotional Connection of Fragrances
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