In this episode of the Black Health 365 podcast, hosts Jackie and Britt welcome Ricki Fairley, an award-winning marketing professional and breast cancer survivor and advocate. Ricki has dedicated her strategic expertise to promoting breast cancer awareness and has made it her mission to eliminate black breast cancer. As a survivor of triple-negative breast cancer, Ricki shares her journey and how she co-founded TOUCH, The Black Breast Cancer Alliance, and currently serves as its CEO to address black breast cancer, ultimately reducing the mortality rate for Black women and making an impact in the fight against breast cancer.
By sharing Ricki's story, Jackie, and Britt hope to inspire listeners to take action, have difficult conversations with family members to learn about cancer in their lineage, support early detection, and raise awareness about this critical disease.
Ricki is an award-winning, seasoned marketing veteran that has transformed her strategic acumen into breast cancer advocacy. Ricki co-founded and serves as CEO of TOUCH, The Black Breast Cancer Alliance to address Black Breast Cancer as a unique and special disease state, with the overall goal of reducing the mortality rate for Black women. As a Triple Negative Breast Cancer Survivor/Thriver, Ricki’s personal purpose, passion, mission, ministry, and blessing is to bring focus, attention, research, science, and action to eradicating Black Breast Cancer, and supporting and coaching what she calls her “Breasties” through their breast cancer experience. With 35+ years of marketing experience including 20 years in brand management and over 15 years in agency leadership encompassing strategic planning and consulting for numerous Fortune 500 companies. She was recently at the White House for a Moonshot Briefing with Dr. Jill Biden. Ricki has two daughters, Amanda Brown Lierman and Hayley Brown, and 3 granddaughters, Belle, Leia, and Hart, who remind her of her purpose every day.
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