Swing Voters, Political Branding & Community Independents | The Election Landscape

In this episode of our Australian politics podcast ‘Blue, Red, Green and Everything in Between', we dive into the evolving 2025 election campaign. From the impact of swing voters and the power of political branding, to the rise of community independents and growing concerns about the cost of living, our hosts unpack the shifting political landscape. Learn how policy changes, leadership dynamics, and election strategies are shaping voter sentiment and political engagement across the country with special guest Kylea Tink, Independent Federal Member for North Sydney.

Connect with us:
Annie O’Rourke
Dr. Rachel Howard
Larissa Brown

Kylea Tink

Links:
89 Degrees East
Politiv

Key Takeaways:

• Campaign season is heating up with significant backflips on major policies.

• Swing voters are increasingly influenced by a leader’s perceived trustworthiness.

• A leader’s personal brand is a key factor for major political parties.

• Greens voters tend to prioritise party branding over individual leadership.

• High-profile policy reversals can shift momentum in an election campaign.

• The cost of living crisis is emerging as a defining issue for voters.

• Community independents are reshaping traditional party politics.

• Strategic collaboration among independents boosts their electoral influence.