Booming

Booming

Booming is a weekly podcast about the economic forces shaping our lives here in the Pacific Northwest. The Seattle area's been home to many booms over the years. It’s brought jobs, people, and wealth to the region, but also real growing pains that people here feel every day. In Booming, KUOW economy reporters Joshua McNichols and Monica Nickelsburg help listeners make sense of our ever-changing economy. We'll dig into what people are seeing or feeling and unpack the story behind it.

Episodes

October 8, 2025 22 mins

Electronic Arts (EA), one of the largest video game companies in the world, just sold for $55 billion, a record for a leveraged buyout. 

The sale is sending shockwaves through Seattle's video game industry. Not just because a lot of people in Seattle worked on EA games, but because the company is banking its future on generative AI. 

Generative AI has created a cultural conflict so deep, it's sliced the video game industr...

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Coding looks like one of the first real-world skills AI is close to mastering. And AI coding tools are helping a lot more people build apps and websites – no technical expertise required.  

But there’s a problem. It turns out, handing the keyboard over to a robot can end up costing more time and money than hiring a human to do that work. 

Today, the unintended consequences of replacing human coders with ...

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September 26, 2025 9 mins

The long-awaited trial between Amazon and the FTC is over... after just a few days. Amazon has agreed to pay $2.5 billion to settle the case over its Prime membership program. 

On this bonus episode, Joshua and Monica were in the courtroom during the trial, so they sat down to chat about what they heard during the hearings and why they think Amazon might have settled the case so soon.

Thank you to the supporters of KUOW, you h...

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September 24, 2025 20 mins

Have you ever found it impossible to find the “unsubscribe” button? Maybe you’ve accidentally opted into “accepting all cookies?” Then you may have fallen for a "dark pattern."

Dark patterns are at the heart of a lawsuit between Amazon and the federal government. The FTC claims Amazon used dark patterns to trick millions of users into subscribing to Prime without meaning to. And the complaint says Amaz...

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September 17, 2025 20 mins

College football season is here!

If you follow college athletes on Instagram, you may have noticed -- they're doing a lot more commercials lately. And for doing this work, some athletes are raking in big bucks. 

A court settlement this summer determined that students have a right to make money from sports. And for the first time ever, universities will be the ones to pay them.  

How this new money flows will determin...

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Every year, tens of millions of tourists visit Seattle’s Pike Place Market, the Elliot Bay waterfront, and sports stadiums.  

That tourism industry is growing -- this year, a record number of cruise ships are expected to fill Seattle’s piers. Next year, the population of Seattle will swell- to about double its normal size when it hosts the Word Cup. 

On today's episode, Seattle needs tourists to keep down...

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September 3, 2025 14 mins

Thrifting has long been a favorite pastime of Seattleites, so much so that we have the biggest Goodwill store in the world.  

But buying second-hand is also an economic survival strategy for people who can't pay full price on back-to-school clothes or home appliances.  

Now, in this increasingly expensive city, there's a sense that thrift stores are no longer fitting that need.

On today's episode, Monica talks to an exper...

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It's music festival season. Seattle's own Bumbershoot is just days away. But music festivals across the country are on shaky financial ground, and their futures could be in trouble.

Over the past few years, dozens of small festivals have been canceled, and even the biggest ones are showing some signs of softening demand. 

On today's episode, why is it so hard for this generation of music festivals to find their rhythm?

Thank y...

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August 20, 2025 22 mins

For decades, owning a home was considered a golden ticket to economic security.

The reality looks a lot different today -- the median price of a single-family home in Seattle is around $1 million, and the greater Seattle area is the third most expensive in the nation. 

So, why do prices keep going up? And what would it take to make the dream of owning a home in this city affordable again? 

We put those questions to a real...

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Millions of people are asking tools like ChatGPT questions every day. But your questions don’t just fly up into the ether. They go to a real place. 

AI has a backend, and it looks like massive data centers sprawling across farmland in places like central Washington.  

Data centers provide the essential infrastructure needed to run AI apps and everything else we do on the internet. And tech companies say they bring e...

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It's been almost 25 years since the Nisqually earthquake, the last "big one" to hit Seattle. 

But the region is due for an even bigger one -- one that could be more massive than the underwater quake that just hit off the coast of Russia. 

The Nisqually quake did at least $2 billion worth of damage across the Puget Sound region. It hit Seattle’s historic brick and stone buildings hard, and the city has learned a lot ...

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July 30, 2025 12 mins

Bellevue, Washington – Seattle's neighbor to the East - is having a bit of an identity crisis. For decades it’s been the younger sibling... trying to get out from under Seattle’s shadow.

But now, Bellevue is preparing for a major change. Workers are putting finishing touches on the long-awaited link across Lake Washington. When it’s finished next year, two of the largest cities in our region will be connecte...

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July 23, 2025 13 mins

Microsoft is spending $4 billion dollars on workshops, technology, and other initiatives to get artificial intelligence into the hands of millions of people around the world.

The company pioneering the AI revolution says it could be bigger than the Internet, bigger than mobile, and that the best comparison is the advent of electricity. 

So, what does it mean for all of us? Booming host Monica Nickelsburg spoke with a tech hist...

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For nearly a century, Washington’s timber industry produced everything from paper to 2x4s to the massive wood beams that hold up the Tacoma dome. But the industry’s been on a long decline since the 1990s.  

Now, President Trump wants to reduce foreign competition and increase U.S. logging to bring back those jobs. Could Trump’s strategy revive the timber industry in the Northwest? 

We went to a...

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Microsoft’s latest round of layoffs leaves even more tech workers in Washington without a job – and with a new worldview called "cruel optimism."

Just a few years ago, a job in tech was considered a straight shot toward economic security and affordability in Seattle. But today, employees are afraid that if they lose their job, they won’t be able to find another one. To understand how the shift is affecting tech wo...

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Mayor Bruce Harrell has a big to do list. He’s got to fix bridges, build housing, and spruce the place up for the World Cup next year.  But to make all this happen, he needs federal dollars... money the city could lose.

The Trump administration has used executive orders to cut funding for cities that don’t cooperate with its immigration enforcement agenda. And now, Seattle is fighting back.

So we asked the mayor, h...

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Seattle is one of the wealthiest and most expensive cities in the U.S. One out of every fourteen Seattleites is a millionaire.  By some estimates, costs in Seattle have risen more than 20% in just a few years. 

On today's episode, we ask more than 300 Seattleites: How much money would it really take to live comfortably in this city of millionaires? And if you can't make enough, what can you do to feel more comfortable here?&nb...

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Washington state is known for its cherries. We produce more sweet cherries than any other state in the country, and we export them all over the world.

But to supply the world with cherries, Washington farmers need a lot of workers to show up for a very short harvesting window. Usually they do, but not this year. High profile ICE raids are keeping migrant workers from the fields.

Today, how a culture of fear is pushing Washington ch...

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After years of heated arguments, Seattle just passed a law allowing up to four houses per residential lot -- and six, in some cases.  

The hope is that building a lot more homes will keep prices from becoming dramatically more expensive than they are now. But there’s a tradeoff. To gain more housing, we’re going to lose something else people care a lot about: trees.

On the latest episode of Booming, could the...

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Bartell Drugs is a Pacific Northwest icon. But its corporate owner, Rite Aid, is going belly-up — and that’s put the future of Bartell’s in jeopardy.  

On today's episode, staying alive is not just a problem for Seattle’s oldest brick and mortar pharmacy. CVS, Walgreens, and independent pharmacies everywhere are struggling to stay afloat. So, what’s making pharmacies sick — and is there...

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