From Farm to Face: A Conversation With Clean Beauty Brand, RAS Luxury Skincare

This week Ritika Jajoo sat down with Shubhika Jain, Founder and CEO of RAS Luxury Skincare, India’s first “farm to face” skincare and wellness brand. Founded on a deep appreciation for natural beauty and holistic wellness, RAS harnesses the power of nature's ingredients, thus reducing the environmental footprint and eliminating the use of harmful chemicals. With their own farms in addition to partnering with over 3000+ farmers, RAS does not use pesticides and harvests its ingredients used in their R&D lab so that they can guarantee not only the purity of the raw materials but their products' efficacy. In addition to RAS' commitment to sustainable practices in the development of its products, the company uses glass packaging, no microplastics, and all packaging waste is recyclable. RAS is one of the few companies in the world with only women founders that are venture capital-backed and has an over 70% women workforce. Jain is also actively engaged with women empowerment and animal welfare NGOs and was recently recognized by the Emerging Business Summit & Awards 2023, and the Meaningful Business 2023 list We hope you have a chance to watch and learn about RAS' Luxury Skincare's mission and journey so far.