For the seventh episode of Broadcast Bulletin, we take a major pivot by welcoming our first creative services talent on to the show. Dylan Wilbur is the Creative Director for WETA, Washington, DC's PBS station. He and his team just got through a major rebranding project that included replacing a logo in use since 1997 and replacing some graphics that were used for over ten years, with the hope of leading the station through the digital era. If you ever wondered about the effort it takes to rebrand an entire TV station, you'll definitely want to check this one out. Dylan also shares his unpopular thoughts on local news, from someone who's worked at local stations, but not in a newsroom.
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