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June 8, 2025 11 mins

As artificial intelligence adoption accelerates, a new divide is emerging between owners and employees embracing the technology, and those being left behind. Andrew Phillips, Vice President of Freshworks Australia, a company delivering AI software for customer and IT services, explains why it’s now time for small and medium business leaders to become AI-literate. He explains how some simple, accessible tools can improve productivity, reduce costs, and future-proof teams. From repetitive tasks to customer service, Andrew describes some practical ways to integrate AI into your business and bring your workforce along for the ride.

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