Business History

Business History

It’s the history of business. How did Hitler’s favorite car become synonymous with hippies? What got Thomas Edison tangled up with the electric chair? Did someone murder the guy who invented the movies? Former Planet Money hosts Jacob Goldstein and Robert Smith examine the surprising stories of businesses big and small and find out what you can learn from those who founded them.

Episodes

November 5, 2025 51 mins

It's hard to make money running an airline - but Southwest was profitable every year for nearly five decades. How did it manage it? Business History hosts Jacob Goldstein and Robert Smith explore how a carrier with just four airplanes shuttling across Texas revolutionized flying by offering free whisky, cheap late-night tickets and free-for-all seating allocation. 

Southwest developed a winning formula that forced its competit...

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Was the world's most lovable car originally made just to please Hitler? And what links Thomas Edison and the electric chair? From Jacob Goldstein and Robert Smith of Planet Money fame comes Business History, a new show uncovering amazing stories from the history of business. 

From sandals to suits, Business History brings to life the greatest innovations, the boldest entrepreneurs and the craziest mavericks in the annals of co...

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