Business History

Business History

It’s the history of business. How did Hitler’s favorite car become synonymous with hippies? What got Thomas Edison tangled up with the electric chair? Did someone murder the guy who invented the movies? Former Planet Money hosts Jacob Goldstein and Robert Smith examine the surprising stories of businesses big and small and find out what you can learn from those who founded them.

Episodes

December 10, 2025 47 mins

The stock market was once a Wild West free-for-all. There were few rules or regulations. Investors were more or less gambling, or manipulating stocks to make a profit. This is the world Jesse Livermore came to dominate. He would often bet against the market, making money when businesses failed. 

By 1929, Livermore was rich and famous. And then the Wall Street stock bubble burst. Share prices went through the floor, fortunes di...

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Curt Flood was the best center fielder in baseball and one of the game's highest payed players. He helped the St Louis Cardinals reach the 1968 World Series... but then got traded. The rules said he had no say in the decision. He either could go to Philly, or quit the sport. So Curt decided to sue.       

Curt argued that Major League Baseball should act like any other business and let workers sell their labor t...

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The man who invented the movie camera got on a train in France in 1890 and was never seen again. The wife of Louis Le Prince thought she knew who’d ordered her husband’s disappearance and presumed murder - Thomas Alva Edison.

Many people were simultaneously racing to develop moving pictures - so had Edison decided to bump off his closest rival so he could win? The story of who deserves the credit for the movies is a mur...

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Thomas Edison didn’t invent the lightbulb, but he created something more important: the grid. Edison's system of power plants and wires brought lightbulbs to homes and offices and revolutionized modern life.

Edison was adamant that direct current (DC) should power America, and attacked competitors who said that alternating current (AC) was better. This sparked a bitter war between Edison and his rivals - and prompted Edison t...

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Thomas Alva Edison helped transform America and the world. He registered over one thousand patents before he died in 1931 - and we can thank him for advances in electric power, communications technology, music recording and even the movies. But his biggest breakthrough doesn't get nearly enough attention. 

In many ways, Edison invented modern inventing. Join Business History hosts Jacob Goldstein and Robert Smith as they trace...

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It's hard to make money running an airline - but Southwest was profitable every year for nearly five decades. How did it manage it? Business History hosts Jacob Goldstein and Robert Smith explore how a carrier with just four airplanes shuttling across Texas revolutionized flying by offering free whisky, cheap late-night tickets and free-for-all seating allocation. 

Southwest developed a winning formula that forced its competit...

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Was the world's most lovable car originally made just to please Hitler? And what links Thomas Edison and the electric chair? From Jacob Goldstein and Robert Smith of Planet Money fame comes Business History, a new show uncovering amazing stories from the history of business. 

From sandals to suits, Business History brings to life the greatest innovations, the boldest entrepreneurs and the craziest mavericks in the annals of co...

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