May 16, 2025 • 18 mins
In today’s job market, it’s not enough to just apply and hope for the best—you need to stand out. I’ve hired hundreds of people, and in this episode, I’m sharing my top 6 strategies to help you land your dream job faster. Whether you’re switching careers, aiming higher, or just sick of being ignored, these are the exact moves I recommend to get noticed, get interviews, and get hired. If you’re ready to take control of your career and finally get the role you want, and create the life of your dreams.
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Episode Transcript
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S1 (00:00):
Welcome to business and the podcast for people making it
all happen. Running a successful business completely takes over your life,
but I'm a believer that there is still room for
some ands like health, wealth, beauty, and maybe even some fashion.
On this podcast, I'll share with you what's working for
scaling my nine figure business while keeping you up to
date on the latest trends, news and fun finds. This
(00:23):
is a place for business and let's dive in!
S2 (00:25):
Welcome back to business and let's talk about how to
get anything that you want. Now on this particular episode,
I'm talking about how to get a job that you want.
And as a business owner, you likely already have a job.
It might not be the one that you want, but
you have a job. So you could easily think, oh,
this episode doesn't relate to me. But my friend, it
certainly does, because the tips that I go through, they
(00:47):
apply to everything. It is not just about getting a job,
it's how to get in front of people, how to
stand out, how to make yourself known and be able
to truly be impressive. So let's dive in to this
episode of How to Get a Job. What employers really
want to see. If you're unemployed right now and you're
looking for a job, keep watching. I've hired hundreds of people.
(01:07):
And as a millionaire business owner, I'm going to tell
you the truth about why what you're doing isn't working
and more importantly, what to do instead. So these are
the six things that you need to do that will
actually get you hired. My first tip is that you
can actually get any job you want. When I think
about the people who get the job, they are the
people who are obsessed with our company before even becoming
(01:29):
a team member. They understand our organization, they have done
their research, and they're really excited about what opportunities exist
within our organization. So if you took the same approach
and said, what is my dream job? Where would I
ideally like to work? Forget your thoughts that you might
be rejected. Forget your thoughts that you might not be
good enough or you might not have enough experience. Figure
out what you truly want. Because when you find the
(01:52):
job and the company that you truly are interested in,
you can impress people. What's not impressive is when people
don't really know anything about an organization, and they just
settle for some job because they think that they had to,
because they didn't actually go all in on the opportunity
that they want. There are no shortage of opportunities at organizations,
at large organizations or small organizations for people who really
(02:15):
care about that business. You can get hired. I want
you to know that. But in order to get there,
you have to be really clear about what your intention is.
And you can't approach the interview process like it's just
some job. No employer wants to hire somebody who's just
looking for a job. They want people to care as
much as they care about the business. So how do
(02:36):
you get your foot in the door? Well, you'd be
a little stalker ish. Not in the creepy way, but
really understand the company's mission, their values, their competitors, and
any recent wins or challenges that they have shared on
social media or on their website. Preparation and attention to
detail will always stand out more than the perfect resume.
(02:57):
Do your homework on the company that you want to
work for. You are preparing for this like you are
a student, you have to understand the opportunity and the
business better than 90% of the other candidates. This is
what is going to allow you to stand out. Next
up is number two. If your resume looks like everyone else's,
you are already invisible. Make your resume stand out. This
should be through color, through design, through pictures, and ideally
(03:21):
through the experience that you have that is demonstrating the
alignment to the organization. It should not be super generic,
and it should not be something that you are sending
to everyone. Once you have picked the company that you
want to work at and the role that you want
to be in, make your resume reflect the intentionality that
you've put into picking this organization. How could you even
(03:43):
call out specifics in the job post to the specific
experiences that you've had? The more you customize this, and
the more you put thought into it, the better. Now,
if somebody looked at your resume for six seconds, would
they think, oh, this person looks real cool? This is
really exciting. I like the way that they did this.
Or are they going to think, yeah, this looks like
some boring word template that everybody else uses. Every touchpoint
(04:04):
is important. I'll never forget when I met Grant Cardone
for the very first time beforehand, I prepared I had
business cards created. Now you can apply the same philosophy
that I have for business cards to your resume. When
it comes to a business card, you should have your
frickin photo on the business card. I can't tell you
how many times people show up to an event, and
they have boring ass business cards that look like everybody
(04:25):
else's business cards. And then after you leave the event,
you don't remember who is who, so you don't end
up following up. But if it has your face on it,
if it's beautifully designed, you're at least increasing the possibility
of a conversion to happen. You're increasing the possibility that
someone's going to reach out, that they're going to take
you seriously, that they think you're professional. No flimsy paper,
no grainy designs. Create something that is truly a representation
(04:47):
of you, so truly put you on display so that
somebody can say, hey, wait, I want this person to
work in this organization because they look like they care.
If your resume looks like everyone else's, it's already in
the no pile. You have to customize your resume for
each role that you apply for. Now on to tip
number three. The online job portal is not your path
(05:07):
to success. It is your way to disappear. If you
think that you're going to land your dream job just
through applying, you have got the game all wrong. That
is just the first step. Once you've submitted your resume,
that is the moment that the work starts. That's not
the end of the cycle. That's not the moment that
you cross your fingers and you pray at night in
order for somebody to reach out to you. Hopefully the
(05:28):
recruitment team likes your resume. Uh, what you do is
you send the resume to the online portal, and you
use that to then introduce yourself to people inside the
organization saying, hey, I've already applied to XYZ role. Can
you put me in touch with your HR team or
the recruiter so that I can ensure that I'm able
to get in contact with them? And you do this
until somebody actually reaches out to you? Ideally it's in
(05:50):
the department, or at least a similar function to the
one that you're applying for. But if you can't find
that person, no problem. You reach out, you make phone calls,
you send emails, you can even DM people. There is
no limit to the amount of outreach that you can
make in order to land your dream job, because think
about it. It is your dream job. It is incumbent
upon you to fight for this opportunity. And I can
(06:12):
tell you, after hiring thousands of people, so few people
do this. They don't reach out. They don't figure out
a way to make this a successful interaction. They just
assume that because they submitted their resume alongside hundreds of
other people, that somebody's going to pay attention to it.
And that's not how it works. Busy people have very
little amount of time. What's impressive to busy people is
follow up. So think about this. You have reached out
(06:36):
through the online platform. When you actually email somebody and
you say, hey, I'm interested in working at this organization.
I've already submitted my application. They can then reference your application.
And remember, because your application and your resume is all
beautiful and gorgeous from the last point, you're actually going
to get their attention because it's not just going to
be some silly request that's from some random person that
has a really lame resume. No, you did the hard work.
(06:58):
You made your resume cool, and the best thing that
you can include inside the email is the attachment to
your resume. So you have it in the recruitment portal,
but you also have it as an email for the
person to easily reference all of the beautiful work that
you've put together on display. All applications get lost. Connections
are what get you noticed, but you don't have to
have the connections. You make the connections reach out to
(07:20):
people who work at the company through Instagram, through LinkedIn,
through their email. Ask for advice. Number four is next.
Most people give up after one application cycle, but the
winners follow up. So picture this. You reach out, you
get your resume seen and you get the interview, but
no one reaches out afterwards or they pass on your application.
(07:41):
This is not the end of the road. There are
more opportunities for you to be able to work inside
this organization. There are more roles available for you. If
you believe that this is truly a company that you
want to be able to be a part of, and
if the work that they're doing could create the opportunity
for you to change the trajectory of your life. So
don't take no as a final no, take no as,
I don't know, something that I need to know in
(08:02):
order to showcase myself as the best qualified person to
do this job. You take the next three months and
you laser focus into the exact feedback that you're given,
based off of the know that you were originally given,
because you have to convert the know into what do
I not know? So when they reject you, do not
take it as a final rejection. Instead, ask this question
(08:23):
what could you have seen from me that would have
increased my chances of getting the opportunity to work inside
this organization? I want to increase my skill set. I
continue to be interested in this organization and want to
do whatever it takes in order to be the best
candidate for the next position that opens. When you say that,
I promise you that the right company will respond, they
will give you feedback, and that is your game plan,
(08:46):
and that is what you do for the next 90 days.
You work on yourself and you continue to follow up.
You make progress towards what they tell you. If they
say that your professionalism needs to increase, great. What does
professionalism look like? How do you create professionalism in the
way that you dress? Maybe it's your body language. Maybe
it's the way that you communicate. There's nothing better than
using ChatGPT to actually help you do better in interviews,
(09:07):
because you can record yourself in the interview process and
role play with yourself, and then you can give coaching
to yourself through ChatGPT. I'm telling you, if you have
a dream job and you really want to get hired somewhere,
there's no place that you can't get a job at
unless you quit. So keep following up. Expressing continued interest
(09:27):
will not make you look desperate if you truly care.
Tip number five don't just say you're hardworking and passionate,
prove it. You are instantly hireable when you prove that
you can execute. So always have a list of your stats.
When I say stats, I mean your accomplishments. That can
be measured through numbers. If you work on a social
media team, how many views were you able to get
(09:49):
across your videos? How many followers were you able to
help increase the previous brands that you worked with you
knowing your numbers off the top of your head in
the interview process changes everything, and when you create stats,
you become confident. I teach my team this constantly. I'm like, listen,
the reason that you are here doing this right now
is for you to get a stat. The work that
you do here is not just for me. It's for
(10:11):
you to feel confident that you can create something, and
you can point back to the work that you're doing
and say, hey, I did that. I contributed to this project.
I was instrumental in this initiative. The more you think
about the work that you're doing right now as a
representation of the stats that you're able to generate, the
more confidence you will have going into your dream job
to get whatever role it is that you want. Let
(10:32):
me give you an example of what not to do.
I one time interviewed a marketing manager and was really
excited about this because she was highly recommended from our team.
And as I went through her resume, I thought, man,
look at the company she's worked with before. She's worked
with Google, she's worked with Microsoft, she did some cool
installations for some emerging brands. So I get on this
interview with her and I start asking her what results
(10:54):
specifically did you drive in the campaigns that you ran
for Google? And she said, well, because I'm an experiential marketer,
we don't measure the output. We just know that the
brand has been amplified, like, okay, great. Walk me through
what these experiences were. Well, I'd have an unlimited budget
to be able to create all sorts of demonstrations and
showcases for what our products do. And I would just
(11:16):
spend money and be able to create these really awesome
brand touchpoints, like, okay, how much money would you spend? Well,
my budget range from $1 million to $3 million, depending
on which company I was working for per year. Now,
let's just talk about this for a second. Did we,
at the time with 60 employees, have 1 million to
$3 million budget per year to create experiences? No. Definitely not.
(11:38):
And her inability to actually share specific stats for how
she drove those experiences to be able to create brand
loyalty or any sort of result was highly alarming to me.
So yes, she had all the energy in the world,
but her skillset didn't actually match what it is that
we were doing for our organization. Now, she could have
pivoted this to say, I've had budgets that range from
(12:00):
1 million to $3 million, but because I know that
you guys have 60 team members and that digital marketing
is very important to you, this is how this exact
same skill set would apply. We could run XYZ events
that would lead to XYZ return, and that would allow
us to have the impact that we're trying to create
while being on a budget. Okay, great. Fantastic. Those would
be stats that would be habitable to me as the owner.
(12:21):
Instead of thinking, oh my gosh, this person's going to
come in, have these high expectations of a $3 million
budget just to create experiences, and we're going to fail.
So she might have had stats at those larger organizations,
but she couldn't use those stats and translate it into
the work that I needed done. In fact, her stats
ended up scaring me off and we didn't move forward
with hiring her. So when you think about your stats,
(12:42):
take what you've learned at other organizations and what you've
specifically done, and have those examples ready to be able
to showcase and know how you can take that showcase
and immediately direct the person's attention to how you can
use that stat inside their business. This shows that you
can apply your stats successfully. Never forget that the greatest
(13:03):
stat that you can have is helping a business earn revenue.
I don't care what department you're in. If you aren't
focused on how you can help that business grow, it's
going to be hard for the person to say yes
to you. That is what they are looking for growth.
So it might be nice that you've done non-revenue generating
things in the past, and that has contributed overarchingly to
the success of an organization. But when you're interviewing, you
(13:25):
have to take your skill set and you have to
morph it into the words and the terms of the
person who's hiring wants to hear. And of course, you
need to fulfill on that. But let's focus on getting
the job. Make your stats known. Understand how you can
translate those stats so that the person that you are
looking to work for understands how beneficial and impactful you
(13:45):
can be inside their organization. There's no reason that you
can't help them grow, but you have to have that
frame of mind going into the interview, not just thinking
that they're going to want to hire you just because
you're awesome at interviewing the last one, you're not going
to want to hear. Number six, every social media post
is part of your application. If you truly want your
dream job you have to show up on all platforms
like you were the person who deserves that dream job.
(14:07):
And I know that this is not popular and technically
companies shouldn't do this, but they do. They look at
your social. So what does your social say about you?
Do you look serious? Do you look professional? Do you
look like you are a well-rounded person? Are you out
partying all the time? Drinking, showing a lack of responsibility?
You can be angry that somebody is looking at your
personal life and making a professional judgment about it, but
(14:30):
this is just the reality of the way the world
works today. So when you look at your social media,
you need to have a specific eye for what potential
employers actually want to see. And what they want to
see is somebody who is going to represent their brand,
especially at a more senior level. Positions. The truth is,
your personal life really isn't actually separate from your professional
(14:51):
life because regardless of which hat you're wearing, you are
still one person that is representing that organization. So if
in the interview process, they already know that you have
a lack of professionalism, they're increasing their own risk that
you're going to drag their name through your lack of professionalism.
And the more senior roles and the more serious companies
are going to look at this most critically. So when
(15:13):
you think about your dream job, yes, you can have it,
but are you the type of person that represents that
you deserve this type of dream job? The cool thing
about social is you can literally delete stuff tomorrow. So
don't get super hung up on the fact that you
might not have the cleanest social media as of today.
My recommendation is start cleaning it up and actually start
being today the type of person that you know that
(15:33):
you want to be in the future. That would be
the easiest way for you to approach your social. How
can I demonstrate through every single post that I'm the
type of person that this organization would want to hire?
I do remember one time there was this candidate that
came through, and we had this whole internal debate as
to whether or not we were going to move this
person forward or not. I did not like this particular individual.
I thought that he was flippant. I thought that he
was arrogant and wasn't really going to take the role seriously.
(15:56):
And it was a very senior level role. So I
did my digging and through my digging. This was many
years ago. I found this person's social media profile, and
they have all of these wine photos and their Instagram
caption across everything. Was being a professional amateur like I
do not want a professional amateur. Working at the most
senior level role in my organization. Is this cute for
(16:19):
a junior analyst? Sure, but this makes sense for a manager, maybe.
Do I want a vice president being a professional amateur?
Absolutely freaking not. That's a non-starter for me. I want
you to actually be a professional. Not a professional amateur,
just a professional. And so this wasn't the only reason
we didn't hire this person, but it continued to leave
a bad taste in my mouth because they weren't demonstrating
(16:40):
personally that they are the type of person that takes
themselves seriously. And it's so easy for you to create
incredible content that doesn't teeter this line of lack of professionalism.
If you take your career seriously and you take the
opportunities that you want seriously, you will find a way
for your digital footprint to match your level of seriousness
about your career. Because remember, your digital footprint is a
(17:01):
24 over seven extension of your reputation. You can be
edgy online and still be hired. You just need to
know what this line is and it has to align
with what your goals are professionally. So make sure that
your online presence, including your LinkedIn, your personal website, your
social media, all of it aligns with the image that
you want to present to the world. You can be
(17:23):
mad about this, or you can just make the change.
Your dream job is on the other side of not
posting thirst traps.
S1 (17:28):
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(17:48):
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Cartoon Ventures.
Welcome to business and the podcast for people making it
all happen. Running a successful business completely takes over your life,
but I'm a believer that there is still room for
some ands like health, wealth, beauty, and maybe even some fashion.
On this podcast, I'll share with you what's working for
scaling my nine figure business while keeping you up to
date on the latest trends, news and fun finds. This
(00:23):
is a place for business and let's dive in!
S2 (00:25):
Welcome back to business and let's talk about how to
get anything that you want. Now on this particular episode,
I'm talking about how to get a job that you want.
And as a business owner, you likely already have a job.
It might not be the one that you want, but
you have a job. So you could easily think, oh,
this episode doesn't relate to me. But my friend, it
certainly does, because the tips that I go through, they
(00:47):
apply to everything. It is not just about getting a job,
it's how to get in front of people, how to
stand out, how to make yourself known and be able
to truly be impressive. So let's dive in to this
episode of How to Get a Job. What employers really
want to see. If you're unemployed right now and you're
looking for a job, keep watching. I've hired hundreds of people.
(01:07):
And as a millionaire business owner, I'm going to tell
you the truth about why what you're doing isn't working
and more importantly, what to do instead. So these are
the six things that you need to do that will
actually get you hired. My first tip is that you
can actually get any job you want. When I think
about the people who get the job, they are the
people who are obsessed with our company before even becoming
(01:29):
a team member. They understand our organization, they have done
their research, and they're really excited about what opportunities exist
within our organization. So if you took the same approach
and said, what is my dream job? Where would I
ideally like to work? Forget your thoughts that you might
be rejected. Forget your thoughts that you might not be
good enough or you might not have enough experience. Figure
out what you truly want. Because when you find the
(01:52):
job and the company that you truly are interested in,
you can impress people. What's not impressive is when people
don't really know anything about an organization, and they just
settle for some job because they think that they had to,
because they didn't actually go all in on the opportunity
that they want. There are no shortage of opportunities at organizations,
at large organizations or small organizations for people who really
(02:15):
care about that business. You can get hired. I want
you to know that. But in order to get there,
you have to be really clear about what your intention is.
And you can't approach the interview process like it's just
some job. No employer wants to hire somebody who's just
looking for a job. They want people to care as
much as they care about the business. So how do
(02:36):
you get your foot in the door? Well, you'd be
a little stalker ish. Not in the creepy way, but
really understand the company's mission, their values, their competitors, and
any recent wins or challenges that they have shared on
social media or on their website. Preparation and attention to
detail will always stand out more than the perfect resume.
(02:57):
Do your homework on the company that you want to
work for. You are preparing for this like you are
a student, you have to understand the opportunity and the
business better than 90% of the other candidates. This is
what is going to allow you to stand out. Next
up is number two. If your resume looks like everyone else's,
you are already invisible. Make your resume stand out. This
should be through color, through design, through pictures, and ideally
(03:21):
through the experience that you have that is demonstrating the
alignment to the organization. It should not be super generic,
and it should not be something that you are sending
to everyone. Once you have picked the company that you
want to work at and the role that you want
to be in, make your resume reflect the intentionality that
you've put into picking this organization. How could you even
(03:43):
call out specifics in the job post to the specific
experiences that you've had? The more you customize this, and
the more you put thought into it, the better. Now,
if somebody looked at your resume for six seconds, would
they think, oh, this person looks real cool? This is
really exciting. I like the way that they did this.
Or are they going to think, yeah, this looks like
some boring word template that everybody else uses. Every touchpoint
(04:04):
is important. I'll never forget when I met Grant Cardone
for the very first time beforehand, I prepared I had
business cards created. Now you can apply the same philosophy
that I have for business cards to your resume. When
it comes to a business card, you should have your
frickin photo on the business card. I can't tell you
how many times people show up to an event, and
they have boring ass business cards that look like everybody
(04:25):
else's business cards. And then after you leave the event,
you don't remember who is who, so you don't end
up following up. But if it has your face on it,
if it's beautifully designed, you're at least increasing the possibility
of a conversion to happen. You're increasing the possibility that
someone's going to reach out, that they're going to take
you seriously, that they think you're professional. No flimsy paper,
no grainy designs. Create something that is truly a representation
(04:47):
of you, so truly put you on display so that
somebody can say, hey, wait, I want this person to
work in this organization because they look like they care.
If your resume looks like everyone else's, it's already in
the no pile. You have to customize your resume for
each role that you apply for. Now on to tip
number three. The online job portal is not your path
(05:07):
to success. It is your way to disappear. If you
think that you're going to land your dream job just
through applying, you have got the game all wrong. That
is just the first step. Once you've submitted your resume,
that is the moment that the work starts. That's not
the end of the cycle. That's not the moment that
you cross your fingers and you pray at night in
order for somebody to reach out to you. Hopefully the
(05:28):
recruitment team likes your resume. Uh, what you do is
you send the resume to the online portal, and you
use that to then introduce yourself to people inside the
organization saying, hey, I've already applied to XYZ role. Can
you put me in touch with your HR team or
the recruiter so that I can ensure that I'm able
to get in contact with them? And you do this
until somebody actually reaches out to you? Ideally it's in
(05:50):
the department, or at least a similar function to the
one that you're applying for. But if you can't find
that person, no problem. You reach out, you make phone calls,
you send emails, you can even DM people. There is
no limit to the amount of outreach that you can
make in order to land your dream job, because think
about it. It is your dream job. It is incumbent
upon you to fight for this opportunity. And I can
(06:12):
tell you, after hiring thousands of people, so few people
do this. They don't reach out. They don't figure out
a way to make this a successful interaction. They just
assume that because they submitted their resume alongside hundreds of
other people, that somebody's going to pay attention to it.
And that's not how it works. Busy people have very
little amount of time. What's impressive to busy people is
follow up. So think about this. You have reached out
(06:36):
through the online platform. When you actually email somebody and
you say, hey, I'm interested in working at this organization.
I've already submitted my application. They can then reference your application.
And remember, because your application and your resume is all
beautiful and gorgeous from the last point, you're actually going
to get their attention because it's not just going to
be some silly request that's from some random person that
has a really lame resume. No, you did the hard work.
(06:58):
You made your resume cool, and the best thing that
you can include inside the email is the attachment to
your resume. So you have it in the recruitment portal,
but you also have it as an email for the
person to easily reference all of the beautiful work that
you've put together on display. All applications get lost. Connections
are what get you noticed, but you don't have to
have the connections. You make the connections reach out to
(07:20):
people who work at the company through Instagram, through LinkedIn,
through their email. Ask for advice. Number four is next.
Most people give up after one application cycle, but the
winners follow up. So picture this. You reach out, you
get your resume seen and you get the interview, but
no one reaches out afterwards or they pass on your application.
(07:41):
This is not the end of the road. There are
more opportunities for you to be able to work inside
this organization. There are more roles available for you. If
you believe that this is truly a company that you
want to be able to be a part of, and
if the work that they're doing could create the opportunity
for you to change the trajectory of your life. So
don't take no as a final no, take no as,
I don't know, something that I need to know in
(08:02):
order to showcase myself as the best qualified person to
do this job. You take the next three months and
you laser focus into the exact feedback that you're given,
based off of the know that you were originally given,
because you have to convert the know into what do
I not know? So when they reject you, do not
take it as a final rejection. Instead, ask this question
(08:23):
what could you have seen from me that would have
increased my chances of getting the opportunity to work inside
this organization? I want to increase my skill set. I
continue to be interested in this organization and want to
do whatever it takes in order to be the best
candidate for the next position that opens. When you say that,
I promise you that the right company will respond, they
will give you feedback, and that is your game plan,
(08:46):
and that is what you do for the next 90 days.
You work on yourself and you continue to follow up.
You make progress towards what they tell you. If they
say that your professionalism needs to increase, great. What does
professionalism look like? How do you create professionalism in the
way that you dress? Maybe it's your body language. Maybe
it's the way that you communicate. There's nothing better than
using ChatGPT to actually help you do better in interviews,
(09:07):
because you can record yourself in the interview process and
role play with yourself, and then you can give coaching
to yourself through ChatGPT. I'm telling you, if you have
a dream job and you really want to get hired somewhere,
there's no place that you can't get a job at
unless you quit. So keep following up. Expressing continued interest
(09:27):
will not make you look desperate if you truly care.
Tip number five don't just say you're hardworking and passionate,
prove it. You are instantly hireable when you prove that
you can execute. So always have a list of your stats.
When I say stats, I mean your accomplishments. That can
be measured through numbers. If you work on a social
media team, how many views were you able to get
(09:49):
across your videos? How many followers were you able to
help increase the previous brands that you worked with you
knowing your numbers off the top of your head in
the interview process changes everything, and when you create stats,
you become confident. I teach my team this constantly. I'm like, listen,
the reason that you are here doing this right now
is for you to get a stat. The work that
you do here is not just for me. It's for
(10:11):
you to feel confident that you can create something, and
you can point back to the work that you're doing
and say, hey, I did that. I contributed to this project.
I was instrumental in this initiative. The more you think
about the work that you're doing right now as a
representation of the stats that you're able to generate, the
more confidence you will have going into your dream job
to get whatever role it is that you want. Let
(10:32):
me give you an example of what not to do.
I one time interviewed a marketing manager and was really
excited about this because she was highly recommended from our team.
And as I went through her resume, I thought, man,
look at the company she's worked with before. She's worked
with Google, she's worked with Microsoft, she did some cool
installations for some emerging brands. So I get on this
interview with her and I start asking her what results
(10:54):
specifically did you drive in the campaigns that you ran
for Google? And she said, well, because I'm an experiential marketer,
we don't measure the output. We just know that the
brand has been amplified, like, okay, great. Walk me through
what these experiences were. Well, I'd have an unlimited budget
to be able to create all sorts of demonstrations and
showcases for what our products do. And I would just
(11:16):
spend money and be able to create these really awesome
brand touchpoints, like, okay, how much money would you spend? Well,
my budget range from $1 million to $3 million, depending
on which company I was working for per year. Now,
let's just talk about this for a second. Did we,
at the time with 60 employees, have 1 million to
$3 million budget per year to create experiences? No. Definitely not.
(11:38):
And her inability to actually share specific stats for how
she drove those experiences to be able to create brand
loyalty or any sort of result was highly alarming to me.
So yes, she had all the energy in the world,
but her skillset didn't actually match what it is that
we were doing for our organization. Now, she could have
pivoted this to say, I've had budgets that range from
(12:00):
1 million to $3 million, but because I know that
you guys have 60 team members and that digital marketing
is very important to you, this is how this exact
same skill set would apply. We could run XYZ events
that would lead to XYZ return, and that would allow
us to have the impact that we're trying to create
while being on a budget. Okay, great. Fantastic. Those would
be stats that would be habitable to me as the owner.
(12:21):
Instead of thinking, oh my gosh, this person's going to
come in, have these high expectations of a $3 million
budget just to create experiences, and we're going to fail.
So she might have had stats at those larger organizations,
but she couldn't use those stats and translate it into
the work that I needed done. In fact, her stats
ended up scaring me off and we didn't move forward
with hiring her. So when you think about your stats,
(12:42):
take what you've learned at other organizations and what you've
specifically done, and have those examples ready to be able
to showcase and know how you can take that showcase
and immediately direct the person's attention to how you can
use that stat inside their business. This shows that you
can apply your stats successfully. Never forget that the greatest
(13:03):
stat that you can have is helping a business earn revenue.
I don't care what department you're in. If you aren't
focused on how you can help that business grow, it's
going to be hard for the person to say yes
to you. That is what they are looking for growth.
So it might be nice that you've done non-revenue generating
things in the past, and that has contributed overarchingly to
the success of an organization. But when you're interviewing, you
(13:25):
have to take your skill set and you have to
morph it into the words and the terms of the
person who's hiring wants to hear. And of course, you
need to fulfill on that. But let's focus on getting
the job. Make your stats known. Understand how you can
translate those stats so that the person that you are
looking to work for understands how beneficial and impactful you
(13:45):
can be inside their organization. There's no reason that you
can't help them grow, but you have to have that
frame of mind going into the interview, not just thinking
that they're going to want to hire you just because
you're awesome at interviewing the last one, you're not going
to want to hear. Number six, every social media post
is part of your application. If you truly want your
dream job you have to show up on all platforms
like you were the person who deserves that dream job.
(14:07):
And I know that this is not popular and technically
companies shouldn't do this, but they do. They look at
your social. So what does your social say about you?
Do you look serious? Do you look professional? Do you
look like you are a well-rounded person? Are you out
partying all the time? Drinking, showing a lack of responsibility?
You can be angry that somebody is looking at your
personal life and making a professional judgment about it, but
(14:30):
this is just the reality of the way the world
works today. So when you look at your social media,
you need to have a specific eye for what potential
employers actually want to see. And what they want to
see is somebody who is going to represent their brand,
especially at a more senior level. Positions. The truth is,
your personal life really isn't actually separate from your professional
(14:51):
life because regardless of which hat you're wearing, you are
still one person that is representing that organization. So if
in the interview process, they already know that you have
a lack of professionalism, they're increasing their own risk that
you're going to drag their name through your lack of professionalism.
And the more senior roles and the more serious companies
are going to look at this most critically. So when
(15:13):
you think about your dream job, yes, you can have it,
but are you the type of person that represents that
you deserve this type of dream job? The cool thing
about social is you can literally delete stuff tomorrow. So
don't get super hung up on the fact that you
might not have the cleanest social media as of today.
My recommendation is start cleaning it up and actually start
being today the type of person that you know that
(15:33):
you want to be in the future. That would be
the easiest way for you to approach your social. How
can I demonstrate through every single post that I'm the
type of person that this organization would want to hire?
I do remember one time there was this candidate that
came through, and we had this whole internal debate as
to whether or not we were going to move this
person forward or not. I did not like this particular individual.
I thought that he was flippant. I thought that he
was arrogant and wasn't really going to take the role seriously.
(15:56):
And it was a very senior level role. So I
did my digging and through my digging. This was many
years ago. I found this person's social media profile, and
they have all of these wine photos and their Instagram
caption across everything. Was being a professional amateur like I
do not want a professional amateur. Working at the most
senior level role in my organization. Is this cute for
(16:19):
a junior analyst? Sure, but this makes sense for a manager, maybe.
Do I want a vice president being a professional amateur?
Absolutely freaking not. That's a non-starter for me. I want
you to actually be a professional. Not a professional amateur,
just a professional. And so this wasn't the only reason
we didn't hire this person, but it continued to leave
a bad taste in my mouth because they weren't demonstrating
(16:40):
personally that they are the type of person that takes
themselves seriously. And it's so easy for you to create
incredible content that doesn't teeter this line of lack of professionalism.
If you take your career seriously and you take the
opportunities that you want seriously, you will find a way
for your digital footprint to match your level of seriousness
about your career. Because remember, your digital footprint is a
(17:01):
24 over seven extension of your reputation. You can be
edgy online and still be hired. You just need to
know what this line is and it has to align
with what your goals are professionally. So make sure that
your online presence, including your LinkedIn, your personal website, your
social media, all of it aligns with the image that
you want to present to the world. You can be
(17:23):
mad about this, or you can just make the change.
Your dream job is on the other side of not
posting thirst traps.
S1 (17:28):
If you enjoyed this podcast, you are going to definitely
not want to miss out on my new newsletter. It
just dropped. I just started creating this content and I
am obsessed. Every single week in your inbox I am
going to send you business and which is exactly what
it sounds like. How do you fit business and all
the other things in your life so that you are
(17:48):
up to speed on fashion, beauty, wellness, all things that
really matter. If you want to subscribe and get this
special gift and weekly treat in your inbox, go to
Cartoon Ventures.
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