March 28, 2025 • 13 mins
Most business owners hit seven figures and still find themselves grinding every single day—because they’re building the wrong kind of wealth. In this episode, I’m breaking down the 8 hard truths that separate successful entrepreneurs from those stuck in the cycle of working in their business instead of on it. We’re talking about how to extract wealth from your company, build a business that generates money without you, and scale through acquisitions. If you’re ready to stop running a high-paying job and start creating real financial freedom, this is your wake-up call.
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Episode Transcript
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S1 (00:00):
Welcome to business and the podcast for people making it
all happen. Running a successful business completely takes over your life,
but I'm a believer that there is still room for
some ands like health, wealth, beauty, and maybe even some fashion.
On this podcast, I'll share with you what's working for
scaling my nine figure business while keeping you up to
date on the latest trends, news and fun finds. This
(00:23):
is a place for business and let's dive in! Are
the hard truths for business owners about escaping the middle
class trap and actually becoming wealthy. I know this because
as a millionaire entrepreneur, I work with real business owners
every day and they're stuck still grinding like employees. These
are the hard truths that separate the millionaires from the burnouts.
The first truth is that if you own a business,
(00:44):
it actually owns you. Have you ever thought about what
happens if you get hit by a bus? I know
this is a little bit morbid, and you might be
in the hospital and quite a bit of pain, but
if you think about your business and what happens there,
if you got hit by a bus, do you still
make revenue? Do your team members still know what to do?
Would your customers freak out because they weren't getting serviced?
What would happen if you no longer were able to
(01:05):
be there? That principle is how you should choose to
run your business every single day. The creation of systems
and processes have to be your priority because you could
get hit by a bus. Now, I don't wish this
on anybody, but it's a reality. Something bad could happen,
but even better than something bad happening. Is something good happening,
like taking a vacation? Wouldn't it be nice if you
could step away from your business and have it run,
(01:27):
and have it continue to grow and not have it
slip backwards, all because you actually knew how to set
up your business correctly. My simple trick for making processes
effectively is recording what you do every day. So if
you are on a call with clients and you know
how to close the deal, record the call. If you
are putting together some spreadsheet and making updates to what
(01:48):
expenses you paid, record that entire process. When you record
the most important things that you do when you bring
new people on, it's very easy to get them up
to speed because they can watch how you do it
on two times speed and have a full process in
place without it taking you any more time. The next
truth is that your business may be making you money,
but it's not making you wealthy if it's dependent upon you.
(02:08):
So many business owners get stuck on this hamster wheel
of increasing revenue, increasing profit. They're focused on growth, growth, growth, growth.
But if the growth is dependent upon you, it doesn't matter.
True wealth is not created from you being in the operations.
Wealth is created through you owning something that's valuable. But
(02:28):
if your time, your resources, your energy are focused and
part of a valuable thing, you're stuck in it. Which
means that you can't sell it, you can't exit it.
And that's not creating wealth. It's just generating money. That
brings us to truth number three. You're not actually focused
on the real game. The biggest mistake entrepreneurs make chasing
short term cash instead of structuring their business for long
(02:50):
term value. Adding another million dollars in revenue this year
is great, but you want to know what's better? Building
something that is worth ten times in an exit. Have
you really sat down and thought about, hmm, if I
was to sell my business, what would be valuable about
my business and how it's run in an exit? If
you're not planning for the exit today, this is what happens.
(03:11):
You eventually decide that you want to exit, but by
the time you decide you want to exit, you haven't
put the systems and processes in place and you haven't
created the story, the valuable story that a future potential
investor would be interested in would be captivated by. In
order to pay more for your business. If your revenue
goes up and down based off of how you choose
to run your business, let's say one year you decide
(03:33):
to take a six week long vacation and you know
that your revenue plummets that year. Well, when an investor
is looking at that over the course of a three
year span, you're thinking, man, I got my revenue back
up the next year. But they are going to see
instantly when it took a dive. And then they're going
to ask a really smart question, which is why did
I take a dive? And you're going to know, shoot,
it's because I took a vacation. It's because I stopped
working as hard, which to the investor instantly tells them, oh,
(03:56):
this business is dependent upon this person. Therefore, I'm either
going to have to structure a nice long burnout so
that you keep working in the business. Or I'm going
to discount the value of this business because it's not
worth that much if you leave. Neither one of these
are great solutions. So what do you do instead? You
switch your perspective to knowing that everything that you do
in your business is creating a story for your exit.
(04:16):
It doesn't matter if you're not exiting for ten years
or 15 years from now. The story is being created
through the financial impact. So the way that you make
decisions and the products and services that you create cannot
be dependent upon you. They have to be bigger than you.
They have to be outside of you so that you
can create true value. Next up is truth number four.
You're focused on the wrong things. You have to shift
(04:37):
your focus from making more money to keeping more value.
The biggest winners in business aren't the ones who make
the most. They're the ones who keep and reinvest the most.
Your top line revenue means nothing if you are bleeding
cash on bloated overhead, bad tax strategies, and inefficient systems.
And this is why I am obsessed with systems and
(05:00):
team efficiencies. The most successful business owners I know don't
just make money, they know how to protect their money.
One of the most painful mistakes that I see business
owners make is they start making money. And when they
start making money, they start to think, oh, I have
a lot of money, which is cool in that moment
for them, because they buy the fancy car, they start
(05:21):
spending more money on their lifestyle, but all of a
sudden they're defocused and now they're not doing what they
used to do in order to generate money, and they're
not doing what they used to do. They don't have
excess capital to reinvest in the business. So then the
business eventually stays steady and stops growing, and it might
even decline because of the lack of focus on the
business now. And so they find themselves in this problem
(05:43):
where they had capital and they could have used the
capital in order for them to fuel operations in order
to fuel their growth, but instead they get distracted. Do
not make this mistake. Do not get distracted. When you
finally start making money, tell yourself that you're broke. Just
say I'm broke. I can't touch this money. I'm broke.
This money needs to stay in the business so I
can reinvest in the right hires, in the right systems,
(06:05):
in the right education for me to know what to
do next so that I can fuel the next round
of growth. Do not bleed out your business by spending
a bunch of money when you're finally making money. Next
up is number five, which is a personal favorite of mine.
Why would you chase growth when you can buy it instead?
Because the fastest way to ten-x your business growth is
to buy the growth through mergers, acquisitions, and partnerships. When
(06:29):
you think about Jeff Bezos and what he did at Amazon,
do you remember how he grew it? Was it through
campaigns and all of this internal effort, or did he
buy entire industries? Think about Whole Foods. What about Zappos? See,
Amazon grew through acquisitions, not just traditional marketing, traditional organic strategies,
and one brick by brick building this business, you can
(06:52):
grow quickly through acquiring other businesses and the biggest businesses
do not scale just by working harder. Yes, they do
work hard, but they also work smart. And the smart
move is to start looking at acquiring your competitors or
creating a joint venture where you can connect with somebody
who has something that you don't have. Because remember that
(07:13):
organic growth can be very slow and it traditionally is
very expensive. When you have this mindset where you're going
to switch into a different game, you're going to think
about how is my competition? Not somebody that I need to, like,
beat up, but somebody that I could align with or
a potential partner that has a complementary business that has
existing clients, existing leads that you could leverage, or maybe
(07:34):
even a deal that comes from someplace that you might
not be currently looking that could multiply your revenue. You're
starting to think smart, and you also are working hard.
These are my two favorite things to be. I'm going
to be a hard worker, but I'm also going to
work very smart. And I'm going to add revenue and
strategic ways. One of our favorite sayings at Cardinal Ventures
is collaboration. Is the new currency. There is no reason
(07:56):
in this day and age to not be collaborating with people.
If you're not collaborating with people, that might be a
little bit of an ego situation that you got going on,
because there's no shortage of opportunities. And the fastest way
to do something is to collaborate. But if you want
to do it all by yourself, that is the slow way.
That is the hard way. And it takes the longest,
which actually might increase your chances of failing. Why wouldn't
(08:19):
you just collaborate and increase your chances of actually being successful?
That brings us to number six. Your industry will not
look the same in five years from now. So if
you're not reinventing, acquiring, or diversifying, you're going to get
left behind. The number one piece of advice I give
to business owners is do it scared. The market doesn't
care how hard you've worked. It only cares about who
(08:39):
adapts the fastest. How are you leveraging AI? How are
you adapting your customer service models? Your ability to generate
leads based off of the market today? Do you spend
a lot of time doing this if you don't as
a business owner in 2025. I promise you, you are
going to get left behind because all of a sudden
we are going to wake up in a world in
(09:00):
2035 where things look very different. And if you get
ahead of this, you can be a part of the growth.
If you decide to hang back and to say, I'm
already doing too much, I'm already overwhelmed. I can't take
anything new on. You're going to find yourself in a
very difficult position in a matter of ten years from now.
So depending on where your lifespan is and what your
(09:21):
career is and what you're looking to do with your business,
I would hop on these things now. It would be
like the person who decided only to advertise in yellow
pages back in the day and not learn anything about
the internet. The internet was coming. They could have been
buying Google AdWords, but instead they put all of their
money into Yellow Pages because it was working. It was trusted,
(09:43):
it was what everybody was doing. But fast forward today,
that would be a waste of money. There would be
no real reason to invest your hard earned marketing dollars
into Yellow Pages. Why the internet exists. Social media exists.
Google exists. So don't think of this time right now,
especially if you're having some success, as I'm just going
to keep doing what I'm doing because the world is
(10:05):
changing and is changing rapidly. How are you getting in
front of AI? If you haven't done this already, I
would recommend you type this prompt into ChatGPT. Based on
my business that does x, how should I start today
to leverage AI across my operations and build me a
three month roadmap for how I would integrate AI to
(10:26):
make my business more effective and ahead of the curve.
And you are going to watch this magical list of
things unfold about how specific roles can use AI, about
how your processes can be optimized, and it is going
to be the launchpad for you to start thinking about
how you re-engineer the way that your business does work.
And don't be scared of it. Ask it follow up
(10:46):
questions so that you can use it. You can partner
with it to help you get ahead of this because
it's coming regardless, so you might as well make it
your best friend. That brings us to the final truth,
which is to really know who you're building this business for.
Is it for yourself or is it for others? You
might have originally started your business because you were escaping something.
You were running away from a job that you didn't like,
(11:08):
and you just decided to create a business as an alternative?
That is awesome. Congratulations on being an entrepreneur. But it
can't stop there because as a business owner, there are
a lot of people who are depending upon you and
there is a significant amount of responsibility that you have.
And if you're not taking into consideration all of the
people who depend on you to have a plan, then
(11:28):
you are being very irresponsible. Your plan for how you
exit your business. Your plan for how you set your
business up for success directly impacts the people who trust you.
So when you think about who you're building this business for,
I hope you choose yourself and others. You choose the
life that you want to live, the income that you
want to create, the impact that you want to have,
(11:48):
while also choosing to build a great business for the
purpose of impacting other people, both your customers and your
team members. If your business can't survive without you, you
are not protecting any of these people and you're actually
putting them at risk. You have to remember to make
sure every single day that the decisions that you make,
the products that you create, the services that you have,
(12:09):
can run without you. This is the only way that
you actually build wealth and escape the trap of the
middle class. I get why this is challenging. It's challenging
because today you have to prioritize what you need to
do in the future. All while today it feels like
things are on fire. As a business owner, I get it.
There are problems, there are challenges. There are things that
(12:29):
go wrong every single day that feel like you have
to put your energy and attention on them. Without that,
it feels like maybe your business won't even exist in
six months from now, much less in five years from now.
I get the difficulty, but here's the reality you can
build your business for the future while still solving problems
for today. And it is just a simple mindset shift.
You have to have a plan. You have to have
(12:50):
a strategy. You have to know what is valuable in
a business and start taking those actions, such as putting
processes in place, creating clarity on your products and services
and how somebody sells them without you even involved. These
simple things help set your business up for success and
allow it to grow. And you are going to be
amazed at your ability to step out of your business
(13:12):
once you start building everything with this frame of mind.
If you enjoyed this podcast, you are going to definitely
not want to miss out on my new newsletter. It
just dropped. I just started creating this content and I
am obsessed. Every single week in your inbox I'm going
to send you business. And which is exactly what it
sounds like. How do you fit business and all of
(13:33):
the other things in your life so that you are
up to speed on fashion, beauty, wellness, all things that
really matter. If you want to subscribe and get this
special gift and weekly treat in your inbox, go to
Cartoon Ventures.
Welcome to business and the podcast for people making it
all happen. Running a successful business completely takes over your life,
but I'm a believer that there is still room for
some ands like health, wealth, beauty, and maybe even some fashion.
On this podcast, I'll share with you what's working for
scaling my nine figure business while keeping you up to
date on the latest trends, news and fun finds. This
(00:23):
is a place for business and let's dive in! Are
the hard truths for business owners about escaping the middle
class trap and actually becoming wealthy. I know this because
as a millionaire entrepreneur, I work with real business owners
every day and they're stuck still grinding like employees. These
are the hard truths that separate the millionaires from the burnouts.
The first truth is that if you own a business,
(00:44):
it actually owns you. Have you ever thought about what
happens if you get hit by a bus? I know
this is a little bit morbid, and you might be
in the hospital and quite a bit of pain, but
if you think about your business and what happens there,
if you got hit by a bus, do you still
make revenue? Do your team members still know what to do?
Would your customers freak out because they weren't getting serviced?
What would happen if you no longer were able to
(01:05):
be there? That principle is how you should choose to
run your business every single day. The creation of systems
and processes have to be your priority because you could
get hit by a bus. Now, I don't wish this
on anybody, but it's a reality. Something bad could happen,
but even better than something bad happening. Is something good happening,
like taking a vacation? Wouldn't it be nice if you
could step away from your business and have it run,
(01:27):
and have it continue to grow and not have it
slip backwards, all because you actually knew how to set
up your business correctly. My simple trick for making processes
effectively is recording what you do every day. So if
you are on a call with clients and you know
how to close the deal, record the call. If you
are putting together some spreadsheet and making updates to what
(01:48):
expenses you paid, record that entire process. When you record
the most important things that you do when you bring
new people on, it's very easy to get them up
to speed because they can watch how you do it
on two times speed and have a full process in
place without it taking you any more time. The next
truth is that your business may be making you money,
but it's not making you wealthy if it's dependent upon you.
(02:08):
So many business owners get stuck on this hamster wheel
of increasing revenue, increasing profit. They're focused on growth, growth, growth, growth.
But if the growth is dependent upon you, it doesn't matter.
True wealth is not created from you being in the operations.
Wealth is created through you owning something that's valuable. But
(02:28):
if your time, your resources, your energy are focused and
part of a valuable thing, you're stuck in it. Which
means that you can't sell it, you can't exit it.
And that's not creating wealth. It's just generating money. That
brings us to truth number three. You're not actually focused
on the real game. The biggest mistake entrepreneurs make chasing
short term cash instead of structuring their business for long
(02:50):
term value. Adding another million dollars in revenue this year
is great, but you want to know what's better? Building
something that is worth ten times in an exit. Have
you really sat down and thought about, hmm, if I
was to sell my business, what would be valuable about
my business and how it's run in an exit? If
you're not planning for the exit today, this is what happens.
(03:11):
You eventually decide that you want to exit, but by
the time you decide you want to exit, you haven't
put the systems and processes in place and you haven't
created the story, the valuable story that a future potential
investor would be interested in would be captivated by. In
order to pay more for your business. If your revenue
goes up and down based off of how you choose
to run your business, let's say one year you decide
(03:33):
to take a six week long vacation and you know
that your revenue plummets that year. Well, when an investor
is looking at that over the course of a three
year span, you're thinking, man, I got my revenue back
up the next year. But they are going to see
instantly when it took a dive. And then they're going
to ask a really smart question, which is why did
I take a dive? And you're going to know, shoot,
it's because I took a vacation. It's because I stopped
working as hard, which to the investor instantly tells them, oh,
(03:56):
this business is dependent upon this person. Therefore, I'm either
going to have to structure a nice long burnout so
that you keep working in the business. Or I'm going
to discount the value of this business because it's not
worth that much if you leave. Neither one of these
are great solutions. So what do you do instead? You
switch your perspective to knowing that everything that you do
in your business is creating a story for your exit.
(04:16):
It doesn't matter if you're not exiting for ten years
or 15 years from now. The story is being created
through the financial impact. So the way that you make
decisions and the products and services that you create cannot
be dependent upon you. They have to be bigger than you.
They have to be outside of you so that you
can create true value. Next up is truth number four.
You're focused on the wrong things. You have to shift
(04:37):
your focus from making more money to keeping more value.
The biggest winners in business aren't the ones who make
the most. They're the ones who keep and reinvest the most.
Your top line revenue means nothing if you are bleeding
cash on bloated overhead, bad tax strategies, and inefficient systems.
And this is why I am obsessed with systems and
(05:00):
team efficiencies. The most successful business owners I know don't
just make money, they know how to protect their money.
One of the most painful mistakes that I see business
owners make is they start making money. And when they
start making money, they start to think, oh, I have
a lot of money, which is cool in that moment
for them, because they buy the fancy car, they start
(05:21):
spending more money on their lifestyle, but all of a
sudden they're defocused and now they're not doing what they
used to do in order to generate money, and they're
not doing what they used to do. They don't have
excess capital to reinvest in the business. So then the
business eventually stays steady and stops growing, and it might
even decline because of the lack of focus on the
business now. And so they find themselves in this problem
(05:43):
where they had capital and they could have used the
capital in order for them to fuel operations in order
to fuel their growth, but instead they get distracted. Do
not make this mistake. Do not get distracted. When you
finally start making money, tell yourself that you're broke. Just
say I'm broke. I can't touch this money. I'm broke.
This money needs to stay in the business so I
can reinvest in the right hires, in the right systems,
(06:05):
in the right education for me to know what to
do next so that I can fuel the next round
of growth. Do not bleed out your business by spending
a bunch of money when you're finally making money. Next
up is number five, which is a personal favorite of mine.
Why would you chase growth when you can buy it instead?
Because the fastest way to ten-x your business growth is
to buy the growth through mergers, acquisitions, and partnerships. When
(06:29):
you think about Jeff Bezos and what he did at Amazon,
do you remember how he grew it? Was it through
campaigns and all of this internal effort, or did he
buy entire industries? Think about Whole Foods. What about Zappos? See,
Amazon grew through acquisitions, not just traditional marketing, traditional organic strategies,
and one brick by brick building this business, you can
(06:52):
grow quickly through acquiring other businesses and the biggest businesses
do not scale just by working harder. Yes, they do
work hard, but they also work smart. And the smart
move is to start looking at acquiring your competitors or
creating a joint venture where you can connect with somebody
who has something that you don't have. Because remember that
(07:13):
organic growth can be very slow and it traditionally is
very expensive. When you have this mindset where you're going
to switch into a different game, you're going to think
about how is my competition? Not somebody that I need to, like,
beat up, but somebody that I could align with or
a potential partner that has a complementary business that has
existing clients, existing leads that you could leverage, or maybe
(07:34):
even a deal that comes from someplace that you might
not be currently looking that could multiply your revenue. You're
starting to think smart, and you also are working hard.
These are my two favorite things to be. I'm going
to be a hard worker, but I'm also going to
work very smart. And I'm going to add revenue and
strategic ways. One of our favorite sayings at Cardinal Ventures
is collaboration. Is the new currency. There is no reason
(07:56):
in this day and age to not be collaborating with people.
If you're not collaborating with people, that might be a
little bit of an ego situation that you got going on,
because there's no shortage of opportunities. And the fastest way
to do something is to collaborate. But if you want
to do it all by yourself, that is the slow way.
That is the hard way. And it takes the longest,
which actually might increase your chances of failing. Why wouldn't
(08:19):
you just collaborate and increase your chances of actually being successful?
That brings us to number six. Your industry will not
look the same in five years from now. So if
you're not reinventing, acquiring, or diversifying, you're going to get
left behind. The number one piece of advice I give
to business owners is do it scared. The market doesn't
care how hard you've worked. It only cares about who
(08:39):
adapts the fastest. How are you leveraging AI? How are
you adapting your customer service models? Your ability to generate
leads based off of the market today? Do you spend
a lot of time doing this if you don't as
a business owner in 2025. I promise you, you are
going to get left behind because all of a sudden
we are going to wake up in a world in
(09:00):
2035 where things look very different. And if you get
ahead of this, you can be a part of the growth.
If you decide to hang back and to say, I'm
already doing too much, I'm already overwhelmed. I can't take
anything new on. You're going to find yourself in a
very difficult position in a matter of ten years from now.
So depending on where your lifespan is and what your
(09:21):
career is and what you're looking to do with your business,
I would hop on these things now. It would be
like the person who decided only to advertise in yellow
pages back in the day and not learn anything about
the internet. The internet was coming. They could have been
buying Google AdWords, but instead they put all of their
money into Yellow Pages because it was working. It was trusted,
(09:43):
it was what everybody was doing. But fast forward today,
that would be a waste of money. There would be
no real reason to invest your hard earned marketing dollars
into Yellow Pages. Why the internet exists. Social media exists.
Google exists. So don't think of this time right now,
especially if you're having some success, as I'm just going
to keep doing what I'm doing because the world is
(10:05):
changing and is changing rapidly. How are you getting in
front of AI? If you haven't done this already, I
would recommend you type this prompt into ChatGPT. Based on
my business that does x, how should I start today
to leverage AI across my operations and build me a
three month roadmap for how I would integrate AI to
(10:26):
make my business more effective and ahead of the curve.
And you are going to watch this magical list of
things unfold about how specific roles can use AI, about
how your processes can be optimized, and it is going
to be the launchpad for you to start thinking about
how you re-engineer the way that your business does work.
And don't be scared of it. Ask it follow up
(10:46):
questions so that you can use it. You can partner
with it to help you get ahead of this because
it's coming regardless, so you might as well make it
your best friend. That brings us to the final truth,
which is to really know who you're building this business for.
Is it for yourself or is it for others? You
might have originally started your business because you were escaping something.
You were running away from a job that you didn't like,
(11:08):
and you just decided to create a business as an alternative?
That is awesome. Congratulations on being an entrepreneur. But it
can't stop there because as a business owner, there are
a lot of people who are depending upon you and
there is a significant amount of responsibility that you have.
And if you're not taking into consideration all of the
people who depend on you to have a plan, then
(11:28):
you are being very irresponsible. Your plan for how you
exit your business. Your plan for how you set your
business up for success directly impacts the people who trust you.
So when you think about who you're building this business for,
I hope you choose yourself and others. You choose the
life that you want to live, the income that you
want to create, the impact that you want to have,
(11:48):
while also choosing to build a great business for the
purpose of impacting other people, both your customers and your
team members. If your business can't survive without you, you
are not protecting any of these people and you're actually
putting them at risk. You have to remember to make
sure every single day that the decisions that you make,
the products that you create, the services that you have,
(12:09):
can run without you. This is the only way that
you actually build wealth and escape the trap of the
middle class. I get why this is challenging. It's challenging
because today you have to prioritize what you need to
do in the future. All while today it feels like
things are on fire. As a business owner, I get it.
There are problems, there are challenges. There are things that
(12:29):
go wrong every single day that feel like you have
to put your energy and attention on them. Without that,
it feels like maybe your business won't even exist in
six months from now, much less in five years from now.
I get the difficulty, but here's the reality you can
build your business for the future while still solving problems
for today. And it is just a simple mindset shift.
You have to have a plan. You have to have
(12:50):
a strategy. You have to know what is valuable in
a business and start taking those actions, such as putting
processes in place, creating clarity on your products and services
and how somebody sells them without you even involved. These
simple things help set your business up for success and
allow it to grow. And you are going to be
amazed at your ability to step out of your business
(13:12):
once you start building everything with this frame of mind.
If you enjoyed this podcast, you are going to definitely
not want to miss out on my new newsletter. It
just dropped. I just started creating this content and I
am obsessed. Every single week in your inbox I'm going
to send you business. And which is exactly what it
sounds like. How do you fit business and all of
(13:33):
the other things in your life so that you are
up to speed on fashion, beauty, wellness, all things that
really matter. If you want to subscribe and get this
special gift and weekly treat in your inbox, go to
Cartoon Ventures.
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