If You're Ambitious But Lazy, Listen Up

If you’ve been telling yourself you’re just “not motivated,” this episode is going to call you out—in the best way. I’m walking you through 9 hard truths that will shift the way you think about discipline, procrastination, and what it actually takes to achieve the goals you keep putting off. This isn’t about getting hyped up for a day—it’s about rewiring your habits, getting honest about your time, and building a version of you that follows through. If you’re tired of feeling stuck, overwhelmed, or just straight-up lazy, this is the mindset reset you didn’t know you needed. Let’s cut the excuses and step into your disciplined era—starting now.

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Episode Transcript

S1 (00:00):
Welcome to business and the podcast for people making it
all happen. Running a successful business completely takes over your life,
but I'm a believer that there is still room for
some ands like health, wealth, beauty, and maybe even some fashion.
On this podcast, I'll share with you what's working for
scaling my nine figure business while keeping you up to
date on the latest trends, news and fun finds. This

(00:23):
is a place for business and let's dive in.

S2 (00:26):
If you're ambitious but lazy, here is the harsh truth
no one's coming to save you. These are the nine
truths that help me transform my life. From being a
broke student to $1 million business owner. And this is
exactly what it takes to stop procrastinating and take action
to build the life that you've always dreamed of. So
let's get into it. My first truth is that procrastination
is just fear in disguise. This is so controversial, but

(00:49):
laziness isn't real. It is just made up in your head.
There are no lazy people. You are not born lazy.
Think of little kids. When kids are just being kids,
they have energy. They have enthusiasm. They're excited to go
figure out what's on the table or play with Mom
or dad's hair. Kids are naturally excited and enthusiastic, but

(01:11):
something starts to happen later in life its losses, its challenges,
its difficulties, and its all these ideas that create this
distraction for us. Where we start to think, hey, maybe
we're just lazy. You're not lazy. You have to stop
telling yourself that. You just need to get really clear
on what your goals are so that you're able to
get out of this slump of quote unquote, laziness and

(01:33):
take action to create the life that you want. And
this simple thought process shift changes everything. Because if you
stop identifying yourself as a lazy person, you're not going
to be lazy any longer. You're just going to start
taking action because that's actually who you're meant to be.
And when you take a deeper look at laziness, it's
likely very connected to your fears. What are you scared of?

(01:55):
Are you scared of failing? Are you scared of not
getting what you want? Are you scared of not being
able to be the person that you've always dreamed of
being or taking the shot and missing. If you can
attack the fear and remove the label, you're free to
just create in life. You're free to take action in life.
So recognizing the sphere is the first step to eliminating it.

(02:17):
When you expose the fear behind your procrastination, you take
away its power. Next is truth number two, which is
laziness is just a habit and habits can be replaced.
This is the fastest way to kill laziness. Be so
busy that you don't have time to be lazy. Your
greatest tool in killing your laziness is actually scheduling things

(02:39):
on your calendar. I know it sounds silly and maybe
even stupid. Why would I use my calendar to kill
my laziness? Because if you are forcing yourself to go
do something, you have a block of something that you
have to do on your calendar. You're increasing your likelihood
that you're going to do this. And white space on
your calendar is the devil. If you have white space,
that gives you the opportunity to be lazy. But when

(03:00):
you have dinners to go to, when you have work
to go to, when you have a workout to go to.
You can't be lazy because you have a place to be.
You have some place to go. So this kills your
laziness just by being able to use your calendar to
have space marked off to say, I'm going to do
this thing. And the double hack on this is schedule something.

(03:21):
During the times that you know you tend to be lazy.
For me, this looks like laziness. Late at night from
8 to 1030. It would be very easy for me
to just binge some Real Housewives to maybe go on
TikTok for too long. Check out the gram. Instead of
doing that, I'm going to schedule something that I have

(03:42):
to do from eight until ten. Why? Because then I
don't have that opportunity to be lazy. I have someplace
to go. I have something that I need to do.
These things could be meetings. They could be a workout.
It could be going out and seeing friends that can
help you with your goals. And you guys are collaborating
on something, anything that would require you to get out
of your bed or wherever your laziness spot is and

(04:03):
actually go do something that's producing, that's getting you closer
to your goals. And remember, momentum is the key to
overcoming an action. Even a ten minute workout or a
ten minute walk rewires your brain to take action. My
third truth is that your environment is everything. Your closest
friends might be ruining your life, and if you want
to win, you have to surround yourself with winners. I

(04:26):
had to take a good, hard look at the people
that I was spending time with, and people who allowed
me to make excuses for why I wasn't further along,
and some of them who might have even laughed at
the ambitions and the goals and the dreams that I had,
and I had to say, are these people helping me
get to where I want to go? And when I
really looked at my friends, some of them were antagonistic.

(04:48):
Some of them really did make fun of me or
laugh at me or subtly put me down. However, when
I really look back and analyze what happened when I
had to cut off some of my friends in order
to get to where I am today, it had nothing
to do with them being bad people. It had everything
to do with. I didn't feel good about myself when
I was spending time with them, because I knew I

(05:09):
could have been spending my time in a better place,
in a more productive place. Instead of feeling compelled to
go to dinner on a Friday night, have some drinks,
have a little gossip session. I really realized that that
time could have been used to get me closer to
where I wanted to be, and I kept making these
excuses that I didn't have time to practice being a

(05:29):
public speaker, or I didn't have time to learn about
money and how the financial system worked. But when I
really looked at my time, it was like, outside of work,
where am I spending it? Oh, I'm spending it with
my friends and I love my friends, and most of
my friends are pretty awesome and fantastic, and they're good people.
But that doesn't mean that I can use the fact
that I feel compelled to spend time with them as

(05:50):
a reason to not get closer to where I'm trying
to go. So for quite a long period, I just
had to say, I can't hang out right now and
it's not you, and it really isn't you. It's actually
me because I had these ambitions. But I can't be
ambitious and continuing to do what I'm doing and get
to where I'm trying to go. One of these things
have to give, and at the time I realized my

(06:11):
ambitions were more senior. They were more important to me
than the comfort that I felt with my friends. And
if my friends were real friends, they would support me
in this. If they weren't real friends, they weren't going
to support me and therefore they weren't real friends. So
what the frick am I doing spending time with them anyway?
So if you're serious about your goals, don't blame it
on your friends for why you're not going to get there.
Reprioritize your time and your real friends will stick with

(06:35):
you in that process. The fourth truth is definitely one
that you've heard before. Discipline beats motivation every time you
are still stuck because you're waiting for motivation. This is
what you have to do. You have to treat success
like it is your job, like you have something that
you have to show up for no matter what. It
is your responsibility and you take steps every single day

(06:58):
in order to get to where you're trying to go.
My favorite quote from Grant Cardone is success is your duty,
Obligation and responsibility. You have a responsibility to be successful.
Think of how irresponsible it is to be lazy. Sometimes
I have to tell myself this. I'm like, Natalie, you could,
on a Saturday morning just be hanging out in your house.

(07:20):
You build this house for four years. It would be
really cool to just, like, enjoy it. Maybe go in
the pool that you've never swam in before. That'd be
freaking awesome. But wait a second, I have to be successful.
There's a lot of people who are depending on me,
and even if you don't think so today, there are
actually a lot of people who are depending upon you.
And if you can't figure out this laziness piece, if
you can't figure out how to actually make your ambitions

(07:43):
your reality, you're gonna feel really crappy about yourself eventually.
Because if you know that you are capable of doing something,
doing that thing and being successful at it is your duty,
should be your obligation, and should be your responsibility to
actually create this in your life so that you can
be an example for other people. Next up is truth
number five, which is if you don't control your time,

(08:06):
someone else will. If you feel like every day is
too short to accomplish your to do list, then watch this.
You have to start to control your time. Back in
the day, I used to waste hours that probably accumulates
to days, if not months of time on Netflix, on YouTube,

(08:27):
on TikTok, on Instagram. Having pointless conversations with people that
didn't actually help me get to where I want to go.
And I did this because I didn't realize that my
most valuable asset is my time. And the cold, hard
truth is that if you don't take control of your schedule,
you'll wake up in five years from now, ten years

(08:48):
from now, maybe on your deathbed realizing, where the heck
did my potential go? I just wasted all of this time.
Now I am married to somebody who is 25 years
older than me. He is the love of my life.
He is my best friend, and it was a terrifying
decision to decide to marry him because I thought about
what on earth am I going to do when I'm

(09:08):
65 years old? It is very likely, from a statistical
standpoint that my husband will no longer be around. This
urgency created a fire under me because it just made
me realize every day. Looking at him that time is short.
I won't always have him around. Therefore, how am I
spending my time today to create what we want to
build together? And you don't necessarily have to marry somebody

(09:31):
who's older than you, or have somebody die in order
for you to just live life like this, to where
you take your time seriously and you recognize that it
is short and you maybe get a little fearful and
maybe a little bit sad every once in a while
thinking about how quickly time is moving. Because you can
use those feelings, and you can use those emotions to
drive you to do important stuff and to make action

(09:54):
and to take risks and to move from, hey, I'm
lazy and I just don't feel like it to I
got to get going because time's going away. So you
have to remember that you control your time. My sixth
truth is this your brain is wired for instant gratification
and it's making you weak. Your phone is keeping you
broke because when you use your phone every single day

(10:16):
for that little dopamine hit, that little scroll, that little
anticipation of what the next thing is, you're getting distracted
and it's creating this laziness. It's forcing you to just
continue to look over here instead of making progress on
what's important. So how do you rewire your brain for
the dopamine hit to be progress towards your goal versus

(10:38):
the distractions on your phone? Endlessly scrolling and quick dopamine hits,
it makes it harder to focus and take real action.
This was my hack. In order to overcome this, I
recognize that me being addicted to social media was what
was keeping me away from taking action on my goals.
So I put a new rule in place, and my
rule was I wasn't allowed to consume social media until

(11:02):
I had created on social media. I still believe that today.
Wherever you are watching this right now. We are in
the greatest time for content creation. There is no reason
that you can't get to where you're trying to go
in the easiest path forward, and the easiest path possible
just by creating content, sharing your story, bringing people into

(11:24):
what you do every single day so you can get
known for being an awesome communicator and putting your message
out there, putting your thoughts out there. It is such
a valuable skill. So instead of scrolling and consuming, you
have to switch your mindset to creation first, and then
you get the dopamine reward. Because you did that action,

(11:45):
you created content before you consume content. I'm not saying
don't go on social media. I still love to go
on social media, but I create a crap ton of
content every single day so that I feel good about
going on social media. It's like my little reward every
single day that I get to see what other people
are doing. Not because I'm desperate to go see them
and I'm desperate to go have this dopamine rush. No,

(12:07):
it's because I created great content. I put myself out there.
Now is that reward. I get to watch other people
do the same thing. So the fastest way to break
your addiction is to replace consumption with creation. And that
brings us to the seventh truth. And this is a
hard one. Nobody cares about you until you have results.
If people aren't taking you seriously, it's because you don't

(12:29):
have results. If you haven't done anything important or accomplished something,
huge people have no reason to listen to you. This
is a hard pill to swallow. I always imagine what
it would be like to have Taylor Swift or Kim
Kardashian walk into one of our boardrooms. Would anybody not
be asking them their opinion? Would anybody not take their
direction seriously? No. Everybody is going to listen, pay attention.

(12:52):
They're going to sit up differently. They're going to perpetuate
in certain ways. They're just going to like focus. Why?
Because Taylor Swift and Kim Kardashian, despite what your opinions
might be about them, they've done big shit. You know
them and they've created an impact. So when you think
about the fact that nobody cares about your opinion. No
one's interested in what you have to say. You just

(13:13):
get the opportunity to go from obscurity and no one
caring to creating real results in something so that people
will actually listen to you because they know that you're
an expert in something. They know that they can take
you seriously. They know that they can trust you to
achieve a result. If you're just some random person talking
about your opinions, I'm sorry, I just have to tell
you how it is. Your opinions don't mean a lot

(13:33):
until you have stats, and no one cares about your
story until they see your stats. I think back to
the time that I found Elena Cardone on the internet.
I imagined what it would be like to be her friend,
and I had to take a hard look at myself
because I was not the type of person at that
time that Elena Cardone would hang out with. I couldn't
wake myself up in the morning. I wasn't working out

(13:55):
or in great shape. I didn't have many stats to
be able to share. Hey, this is this cool thing
that I'm doing. She had all of these cool things
that she had going on in her life, and I
didn't have a lot of things that I'd created in
my life yet that I could be really proud of.
And so I started to become the The person that
I would need to be in order to be friends
with her, because I had this goal of being friends
with her. Do you ever find people on the internet

(14:17):
where you're like, man, I would love to hang out
with this person. Well, imagine who you have to be
in order to hang out with that person. What cool
stuff would you have to have going on in your life?
What important decision are you making or product are you
creating where someone would be like, oh, I can take
that person seriously. Even on your social media, if I
was to look you up on social right now, what
are you posting about? What kind of content are you creating?

(14:39):
Is it cool? Is it interesting? Are you putting yourself
out there? Are you quiet? Are you silent? Do you
do nothing? It really represents who you are and the
type of impact that you want to make. And if
you're talking about cool things and you're doing big things,
guess what? People who are also doing big things want
to be around you. But that requires stats. This is
how you turn ambitiousness with laziness into action. You do

(15:02):
it through consistency. If you started posting on social media
every single day and you're putting yourself out there, you
might not have great views and you might not have
great engagement, but it is still respectable and is still
a stat that you put out three pieces of content
a day, and that you did that for two years straight.
Eventually you would figure it out if you actually committed
to doing that. But the point is that you have

(15:23):
to start somewhere, and the stat when you're starting is
the consistency. The consistency has to be in place because
you don't have stats in other ways. But a stat
in and of itself is the ability to be consistent,
because most people aren't. They give up. They quit right
after the fifth post, or maybe the 10th day of
posting the 12th workout. They're like, I'm good, I'm out.

(15:44):
I can't do this any longer. So consistency is the
first thing that you have to work on. If you're
really interested in going from being ambitious and lazy to
ambitious and crushing your goals, the next truth is number eight,
which is to stop guessing and learn from the best.
Do not take advice from people whose life you wouldn't
want to copy. My biggest hack for success is reading books,

(16:05):
and I used to just read any random book that
I like the cover of. I was that person. I
would buy a book at Barnes and Nobles after perusing
the aisles, just based off of what the cover looked like,
I was like, oh, this one's fun. It's pink. It
has cool font. And then I learned that information is
not created equally. Just because something has a pretty cover
to it does not mean that there is depth, does
not mean that it actually works. Does not mean that

(16:26):
I would want to follow what this person has to say.
So you have to get over the vanity of the content.
Does the person creating this advice? Does the person creating
this method? There are so many people online giving real
estate advice who have never bought successfully and sold successfully
a piece of real estate. It's just their freaking opinion.
You should never listen to those people, but they sound convincing.

(16:47):
So when you think about leveling up from your lazy,
broken mindset right now to actually getting to be ambitious
and achieving what you want, not only are you reading books,
but you're reading books about people or from people who
have done what you are trying to do. This is
the greatest hack. In order to skip steps to be successful,

(17:07):
read books from people who have done big shit. That
brings us to the final truth. Number nine. The best
investment you will ever make is in yourself. Spend money
on yourself and you will be successful. Now, I'm not
talking about designer bags or fancy things. That's not the
type of money that you need to spend on yourself.
You need to spend money on yourself, to educate yourself,

(17:28):
to get yourself skills that are valuable, that would allow
you to make more money and to contribute at a
higher level. Invest in you, invest in you, invest in you,
and you will find that that investment is the greatest
ROI that you can ever have. You can go from
not knowing how to make $50,000 a year, to learning
how to make $500,000 a year, to learning how to

(17:51):
make $5 million a year. That would make more sense
for you to learn those skills through investing in education
and skills for yourself. Then you putting your money in
somebody else's hands, like in a 401 K just for
it to grow, maybe a two, three, 4% a year.
That's growth in the thousands, but not in the millions.

(18:11):
And that doesn't give you any confidence. You're letting somebody
else grow your money. What if you could grow you?
That would allow you to grow your money. And so
this idea of investing yourself can look like books, courses, events, coaches.
As soon as I learned that spending my money, which
puts my attention on learning from people that have the

(18:32):
life that I want, or who have a skill that
I would like to acquire or possess. Some sort of
knowledge that I just want to eat up and be
able to leverage in my life. That this was the hack.
My entire life changed, and just this hack of investing
my money to get in proximity to these people. And
I'm going to shoot you straight. Success is expensive, but
so is not having the information or the tools for

(18:53):
you to become successful. If you don't know how to
make $1 million, the fact that you don't have that
education if you're currently making $100,000, means that you've lost $900,000.
So would it be worth it to you to invest
$100,000 for you to learn how to make $1 million?
So the opportunity cost of you not having this Mean,

(19:13):
this information is more expensive than investing the money to
get the education, to get the experience. But most people think,
oh no, I need to save my $5,000. I can't
possibly spend it on this course or this event, or
this set of books or this education. It's ridiculous. Your
mentality whenever you pick up a book or you educate

(19:34):
yourself on anything, should be what is my expected return
on this investment of my time and my money? Because
if I'm going to invest $5,000 into something, I'm going
to expect that I learn something and I pick up
something that's going to make me $50,000. If I go
into it thinking that I'm going to find $50,000 worth
of value, I will find $50,000 worth of value. But

(19:54):
if I go into it just thinking, oh, it'd be
nice to learn something and you're casual about it, you're
never going to find the thing that you're looking for.
So when you're investing in books, it's important to do
two things. The first, make sure that you actually know
that the person that wrote the book has stats. The
second thing that you're going to do is you're going
to set your expected Return on the investment of your

(20:16):
time and your money from that book or from that course.
Because as soon as you do that, you will find
what you are looking for, because you're specific and you're
intentional about exactly what you need. Laziness and procrastination are
robbing you of everything you say you want. So stop waiting.
Stop making excuses. Decide. Move. Execute winners. Do not wait

(20:36):
until they're ready. They start before they're ready. If you
enjoyed this podcast, you are going to definitely not want
to miss out on my new newsletter. It just dropped.
I just started creating this content and I am obsessed.
Every single week in your inbox, I'm going to send
you business. And which is exactly what it sounds like.
How do you fit business and all the other things

(20:58):
in your life so that you are up to speed
on fashion, beauty, wellness.

S3 (21:04):
All things that really matter. If you want to subscribe
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