April 11, 2025 • 16 mins
I’m rebranding my life in 2025—and you can too.
In this episode, I’m walking you through the 7 steps I used to go from feeling stuck and unfulfilled to becoming the most confident, elevated, multi-millionaire version of myself. I’m talking about redefining your identity, detoxing your habits, upgrading your style, mastering your calendar, and publicly reinventing who you are. If you’ve been craving a mindset shift, a new circle, or a total lifestyle reset, this is your 90-day blueprint. Let’s make this the year you become unrecognizable—in the best way.
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Episode Transcript
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S1 (00:00):
Welcome to business and the podcast for people making it
all happen. Running a successful business completely takes over your life,
but I'm a believer that there is still room for
some ands like health, wealth, beauty, and maybe even some fashion.
On this podcast, I'll share with you what's working for
scaling my nine figure business while keeping you up to
date on the latest trends, news and fun finds. This
(00:23):
is a place for business and let's dive in!
S2 (00:26):
This is exactly what you need to do to become
unrecognizable and change your life in the next 90 days.
You see, I used to be miserable and a job
that I hated making $55,000 a year. And after rebranding myself,
I'm now a multi-million dollar business owner and married to
the man of my dreams. So if you want to
completely rebuild your life and accomplish your dreams, these are
(00:48):
the seven steps that you can start doing today to
become unrecognizable. Step one is a harsh reality check. You
have to be brutally honest about who you are right
now and what you desperately want to change. You see,
when you look at your life and you're really honest,
you can start to understand what you don't like. Instead
of just pretending like you love your life and making
(01:09):
it seem so pretty on Instagram and TikTok. What I
recommend you do is take a step back and make
a list with these three columns. Now, column one can
be a little bit challenging because when you really take
a hard look at your life, how many things do
you love about your life that you don't want to
necessarily improve? To be honest with you, when I think
about the things that I love in my life, it
(01:30):
actually required me to move on to column two. In
order to recognize that at one point, these items that
I now like today actually used to suck. So column
two is what sucks about your life. Now, this can
be a whole variety of things, and feel free to
not hold back when you're really, honestly auditing your life.
It's okay to say, hey, I don't really love how
(01:51):
my family treats me. I don't love the friends that
I have. I want to have cooler friends who are
doing more interesting things who are supporting me. I'm not
happy with the amount of money that I make. I
don't like the way that my body looks. It's terrifying
that summer is coming up and I'm not excited to
be in a swimsuit. Whatever it is that you don't
like about yourself, just be honest and put that in
column two. Column three is about an audit of your life.
(02:13):
Should produce the exact things that you want to be
different about your life. What's working now? What's not working now,
and what do I want to specifically change? If you're
not specific about what you want to change in your life,
it's going to be hard to change those things because
you don't know you're just going to stay doing what
you're doing. You're gonna be disappointed. Avoid the broad, overwhelming
(02:34):
goals and zoom in onto what truly needs to shift
over the next 90 days. Get super clear on your
vision and decide who you want to be known as
in 90 days from now. What's so cool about this
is you can literally change every single thing about your
life in 90 days. You do not have to be
the same person. And to be honest with you, remembering
(02:54):
that is part of what makes this so much fun
and actually easy. Next up is step number two, which
is that you cannot upgrade your life if you are
still carrying around with you all of your old baggage,
you have to become a purger. Declutter your life. Declutter
your actions and the current habits that you have. When
(03:14):
you look at your environment with a fresh set of eyes,
it becomes a little eye opening to see what can change.
The easiest place for you to start as it relates
to cleaning up your habits, is actually cleaning out your
physical spaces like your kitchen, your pantry, your car, your closet.
Get rid of the old things. And my challenge for
(03:35):
you over this next 90 days is to also get
rid of the things that you are doing that you
used to use as an avoidance or reason not to
handle your physical environment. So let's say you love to
scroll on TikTok. You are a doom scroller. You look
at your screen time right now and you find that
on average, you spend three hours a day looking at
(03:55):
other people's lives. Instead of doing that, you're going to
work on your actual environment and you are going to
feel so much better about your life. This rebrand starts
with your space. That brings us to my personal favorite,
step three, which is you gotta upgrade your look. I've
rebranded myself countless times, and when I think back to
these decisions that I've made, the fastest way to actually
(04:15):
make this pivot, to become this next version of myself,
has always been first to change something about myself physically.
And one of my favorite rebrands was when I decided
that I was no longer wearing any color besides black
and a touch of white, because when I made this decision,
it clarified who I was becoming. I no longer wanted
to be this young girl who was buying all sorts
(04:37):
of random things and never looked put together. I decided
I'm always going to look put together. I'm always going
to have my nails done. And I always attributed chic
and elevated to wearing black because it always matches. Nobody
ever looks bad in black. It's slimming and it's just
really easy to buy. All the best things come in black.
So in 2018, I made this decision. I was no
(04:57):
longer going to buy anything colored. You see, I was
changing in the physical universe before I had actually made
the change. To be a more put together person. You
don't have to wait the full 90 days in order
to actually make the change that you're wanting to make.
The challenging part of a rebrand is getting everybody else
to start seeing you the way that you now see yourself.
(05:18):
And so when you choose to change something physical about you,
if that could be your hair, your lipstick, the way
that you dress all of a sudden you're sending a
signal to everybody else that something is different, that you
are no longer the same person. And this helps you
get to that actual behavior change. Because without the signals,
everybody thinks that you're the exact same. There's nothing different.
(05:39):
So why would they treat you differently? Why would they
have different expectations of you? I hate to be the
bearer of bad news, but the people around you either
have to get on board with this rebrand, or they
have to get out of your life. And we're going
to get to that in a couple points in just
a second here. Next up is step number four, which
is getting to know your new best friend, your calendar.
Think of the next 90 days as a sprint. You
(06:01):
are going to be a different person. You're going to
act different. You're going to be different for the next
90 days. And in order for you to take different actions,
you have to plan them in advance. You cannot act
like the old version of you if you are trying
to create a new version of you. Sounds really simple,
but your calendar becomes your best friend because you can
open your calendar and use your calendar to tell you
(06:22):
to put in the future, to create for you the
moments of change. So let's say right now you do
not work out. You are not somebody who consistently goes
to the gym. Summer is coming. You are sick and
tired of your own BS and your own excuses as
to why you don't look the way that you want
to look. Rocking a swimsuit next to the pool. Okay, great.
This is what you're gonna do. You're gonna use your calendar,
(06:42):
and for 4 to 5 days a week, you're going
to no longer sleep in until 730. You're actually gonna
get up at 530 so that you can make it
into the gym, and you're going to put that time
in your calendar. The hack on that would be to
spend your money, invest your hard earned dollars into that time,
because if you had a trainer that you knew you
were paying $100 an hour to at 6:00 in the
(07:06):
morning for five days a week. I can very confidently
say that you are not going to blow that person off.
You're going to use money in order for you to
force yourself to show up, and to pay attention to
the fact that you're now actually going to get your goals.
You're going to have that dream body walking down the
beach feeling so great about yourself for all the great
decisions that you made. The fastest way for you to
rebrand is to track your activities, using your calendar to
(07:28):
understand where you are really spending your time doing things
like sleeping, eating, doing work, working out. If you use
your calendar and think of it as your new bestie,
it's probably going to be your bestie. For the rusty,
you're gonna make change rapidly because you're planning ahead of time.
You are forcing behavior change instead of just letting your
existing habits take over your life. Step five is next,
(07:51):
and this is a hard one. You need to surround
yourself with people you want to be like. I know
this is so hard to hear, but it's challenging to
rebrand yourself while still holding on to people who want
you to stay the same, and potentially even want you
to do worse. This is one of the most challenging
things that I've had to confront over the course of
(08:13):
my life, because it's so easy to think, oh, I
want to have friends who have been with me since
middle school and who are my ride or dies and
have had all of this extended history with me, or
I grew up watching sex and the city. Don't tell
my mom. And I always looked up to these four
women who supported each other and who were with each
other through thick and thin, and then I compared those
(08:33):
friends to my friends. And to be honest with you,
most of my friends were not excited for me to change.
They were not rooting me on. As I tried to
figure out this rebrand in my life. In fact, I
was met with a lot of criticism and snickers and
snide remarks that made me feel less than. And if
I wouldn't have disassociated myself, I promise you I would
(08:54):
not be talking to you like I am right now,
because I wouldn't have the confidence that I have today.
I had to remove myself because I was so clear
on where I wanted to go, and I recognized, thankfully
in that moment that I just needed to be by
myself for a bit. I needed to not have the
friends and potentially sever some ties. That had always been
something that I'd wanted and that I'd looked up to,
(09:16):
and I'd thought, oh man, I'm gonna take all of
these friends with me through the rest of my life.
And it was really difficult for me to actually confront this.
But when I finally did confront the fact that the
people that were successful that I wanted to be like,
wouldn't be even bothered by the fact that my current
friends didn't like those people. It's like, oh, I have
this backwards, I have this mixed up. And I found
Elena Cardone on the internet, and I Instagram stalked her
(09:40):
for many, many months. And I just kept asking myself
this question, who would Elena Cardone be friends with? And
how am I different from the type of person that
she would be friends with? And I made a full
list about the things that I knew I would need
to do in order to make Elena Cardone, my friend,
and I had a really fun moment just last night
where I went out to dinner with Elena and she
was so sweet and so kind. We've now been friends
(10:03):
for a handful of years now, but back in the day,
she wouldn't have wanted to be my friend. And that's
because I didn't act back then the way that I
do now. The hack for success is to get in
the room with people who you want to be like,
but if you can't get in the room, get as
close as you can to them online through the content
that they create, through the books and the videos and
the podcasts and the social media posts, and have that
(10:24):
positivity and that great influence replace the people who are
likely telling you that your dreams are silly and that
you shouldn't rebrand, or might even laugh at some of
the physical changes and the new looks that you're going
to be serving might create an extra little hack on.
This is start communicating with the people that you admire
and the people that you want to be like. People
are very accessible and they see you in their comments
(10:46):
and their DMs. You being able to say, hey, I
admire you. I look up to you, I'm watching you,
and I appreciate what you're putting out there. That is
you putting out into the physical universe the person that
you are going to become and the person that you
are becoming because you're supporting and bringing more of what
you want into your life today. Step six is next,
which is that reinventing yourself publicly is the best thing ever.
(11:09):
My biggest rebrand was from high school going into my
freshman year of college, so I didn't have a lot
of the fun moments that I feel like a lot
of high schoolers experience, because my parents were pretty strict.
So going into college, I wanted to be this fun person,
this cool person, and I didn't know how to be
the fun and cool person because I'd never been the
fun and cool person. And when I walked into college,
(11:30):
I recognized that I just needed to be this new
version of me, even though that was not who I
was yet. I was not normally the person that went
around all the different dorms and met everybody and created
like a fun, cool environment. That wasn't me at all
in high school, but that's what I did my freshman
year of college. I literally went from dorm to dorm
to dorm while everybody was meeting each other, and I
just pretended like I had always been there, like I
(11:52):
knew what was going on. I was going to be
this gregarious, outgoing person. And guess what? It worked. I
made a lot of friends in college, and I became
the person who, at the party just like, wasn't shy.
I was talking to people I knew people, and it's
exactly who I wanted to be. And luckily when I
was going to high school, I didn't have Instagram. So
I didn't have all of this history that somebody could
(12:13):
go look back on to see that maybe I was lame.
You don't have to keep all of the existing content
that you don't want the new friends to see. You
can just create a new account and you can start
creating content on that new account. You don't have to
keep all the old stuff. Archive it. It's already in
your phone. You have the pictures, the videos you already
experienced that put it to bed, let that person die.
(12:35):
Become a new person, rebrand yourself and you can do
that quite easily through the way that you show up
and interact with somebody, and maybe just faking it till
you make it for just a minute. If it's deleting
all the content, just delete it. You just have to
be relentless about this new identity. Once you decide exactly
what it is, keep your head down for 90 days
and focus on this identity. Social media is such a
(12:56):
great place to start because you can reinvent yourself at
any time. Lastly, number seven, the best part of your
journey is looking back and seeing how far you've come. Now,
when I say document, I don't mean that you have
to post everything if you are on the down and
the out, you do not have to post the down
and the out right now. Keep it and talk to
yourself as if you're journaling your process, because you are
(13:18):
going to become the person that you want to be.
You have to have that confidence. You have to make
that decision. If you're not that confident and you haven't
made that decision, let's go back and start there. But
once you have made that decision, it doesn't matter that
it's embarrassing where you're at right now. It's okay that
it's embarrassing. You should actually feel all of that embarrassment,
all of that frustration, all of that disappointment. Let it
(13:40):
wreck you. But document it. You can cry. You can
have a conversation with yourself. Talk to your future self.
Some of my favorite videos are those moments that I recognize.
I'm making a big, bold move right now, and this
is terrifying. But I know where I'm going and I
cannot wait to watch this and think, wow, I cannot
believe you did that. You were so strong. You were
(14:02):
so bold. But the thing is, I don't really post
those videos. I have many of them and they're not
for the world to see. They're for me to see.
And it makes me so proud of myself. So remember
that you can still be proud of who you are today.
You don't have to entirely erase your life, because everything
that you've done, every decision that you've made, your brand
that you have today is you. And it's never not
(14:24):
going to be you. And you don't have to be
ashamed about that. You don't have to be embarrassed by it.
You should keep it, and you should document it for
yourself so that you do have this catalog, and you
do have this journey of your process. And at some
point in the future that can inspire somebody else. And
there's nothing better through a rebrand than being able to
actually impact other people's lives. Because you said, I remember
(14:44):
when I was in your shoes, and maybe at that
point you can share those videos and those stories to
actually give proof to somebody that you know what they're
experiencing and they're going through. So you have to document
the bad things too. Like right now you could stop
watching this video and you could say, hey, I just
watched this YouTube video and I'm gonna change my life,
and I'm excited about this person that I'm becoming. And
(15:05):
you just talk to yourself through the process, make it real,
get your thoughts from out of your head and all
these ideas of a rebrand and make it real, because
the mistakes you make and your journey is relatable. People
do not want to take advice from perfect people. So
during this 90 day period, remind yourself that this is
your story to use when you're the future version of you.
(15:27):
If you follow these steps in just 90 days, you
will wake up a completely different person, more confident, more disciplined,
and completely unrecognizable from who you are today.
S1 (15:36):
If you enjoyed this podcast, you are going to definitely
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am obsessed. Every single week in your inbox, I'm going
to send you business. And which is exactly what it
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other things in your life so that you are up
(15:57):
to speed on fashion, beauty, wellness, all things that really matter.
If you want to subscribe and get this special gift
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Welcome to business and the podcast for people making it
all happen. Running a successful business completely takes over your life,
but I'm a believer that there is still room for
some ands like health, wealth, beauty, and maybe even some fashion.
On this podcast, I'll share with you what's working for
scaling my nine figure business while keeping you up to
date on the latest trends, news and fun finds. This
(00:23):
is a place for business and let's dive in!
S2 (00:26):
This is exactly what you need to do to become
unrecognizable and change your life in the next 90 days.
You see, I used to be miserable and a job
that I hated making $55,000 a year. And after rebranding myself,
I'm now a multi-million dollar business owner and married to
the man of my dreams. So if you want to
completely rebuild your life and accomplish your dreams, these are
(00:48):
the seven steps that you can start doing today to
become unrecognizable. Step one is a harsh reality check. You
have to be brutally honest about who you are right
now and what you desperately want to change. You see,
when you look at your life and you're really honest,
you can start to understand what you don't like. Instead
of just pretending like you love your life and making
(01:09):
it seem so pretty on Instagram and TikTok. What I
recommend you do is take a step back and make
a list with these three columns. Now, column one can
be a little bit challenging because when you really take
a hard look at your life, how many things do
you love about your life that you don't want to
necessarily improve? To be honest with you, when I think
about the things that I love in my life, it
(01:30):
actually required me to move on to column two. In
order to recognize that at one point, these items that
I now like today actually used to suck. So column
two is what sucks about your life. Now, this can
be a whole variety of things, and feel free to
not hold back when you're really, honestly auditing your life.
It's okay to say, hey, I don't really love how
(01:51):
my family treats me. I don't love the friends that
I have. I want to have cooler friends who are
doing more interesting things who are supporting me. I'm not
happy with the amount of money that I make. I
don't like the way that my body looks. It's terrifying
that summer is coming up and I'm not excited to
be in a swimsuit. Whatever it is that you don't
like about yourself, just be honest and put that in
column two. Column three is about an audit of your life.
(02:13):
Should produce the exact things that you want to be
different about your life. What's working now? What's not working now,
and what do I want to specifically change? If you're
not specific about what you want to change in your life,
it's going to be hard to change those things because
you don't know you're just going to stay doing what
you're doing. You're gonna be disappointed. Avoid the broad, overwhelming
(02:34):
goals and zoom in onto what truly needs to shift
over the next 90 days. Get super clear on your
vision and decide who you want to be known as
in 90 days from now. What's so cool about this
is you can literally change every single thing about your
life in 90 days. You do not have to be
the same person. And to be honest with you, remembering
(02:54):
that is part of what makes this so much fun
and actually easy. Next up is step number two, which
is that you cannot upgrade your life if you are
still carrying around with you all of your old baggage,
you have to become a purger. Declutter your life. Declutter
your actions and the current habits that you have. When
(03:14):
you look at your environment with a fresh set of eyes,
it becomes a little eye opening to see what can change.
The easiest place for you to start as it relates
to cleaning up your habits, is actually cleaning out your
physical spaces like your kitchen, your pantry, your car, your closet.
Get rid of the old things. And my challenge for
(03:35):
you over this next 90 days is to also get
rid of the things that you are doing that you
used to use as an avoidance or reason not to
handle your physical environment. So let's say you love to
scroll on TikTok. You are a doom scroller. You look
at your screen time right now and you find that
on average, you spend three hours a day looking at
(03:55):
other people's lives. Instead of doing that, you're going to
work on your actual environment and you are going to
feel so much better about your life. This rebrand starts
with your space. That brings us to my personal favorite,
step three, which is you gotta upgrade your look. I've
rebranded myself countless times, and when I think back to
these decisions that I've made, the fastest way to actually
(04:15):
make this pivot, to become this next version of myself,
has always been first to change something about myself physically.
And one of my favorite rebrands was when I decided
that I was no longer wearing any color besides black
and a touch of white, because when I made this decision,
it clarified who I was becoming. I no longer wanted
to be this young girl who was buying all sorts
(04:37):
of random things and never looked put together. I decided
I'm always going to look put together. I'm always going
to have my nails done. And I always attributed chic
and elevated to wearing black because it always matches. Nobody
ever looks bad in black. It's slimming and it's just
really easy to buy. All the best things come in black.
So in 2018, I made this decision. I was no
(04:57):
longer going to buy anything colored. You see, I was
changing in the physical universe before I had actually made
the change. To be a more put together person. You
don't have to wait the full 90 days in order
to actually make the change that you're wanting to make.
The challenging part of a rebrand is getting everybody else
to start seeing you the way that you now see yourself.
(05:18):
And so when you choose to change something physical about you,
if that could be your hair, your lipstick, the way
that you dress all of a sudden you're sending a
signal to everybody else that something is different, that you
are no longer the same person. And this helps you
get to that actual behavior change. Because without the signals,
everybody thinks that you're the exact same. There's nothing different.
(05:39):
So why would they treat you differently? Why would they
have different expectations of you? I hate to be the
bearer of bad news, but the people around you either
have to get on board with this rebrand, or they
have to get out of your life. And we're going
to get to that in a couple points in just
a second here. Next up is step number four, which
is getting to know your new best friend, your calendar.
Think of the next 90 days as a sprint. You
(06:01):
are going to be a different person. You're going to
act different. You're going to be different for the next
90 days. And in order for you to take different actions,
you have to plan them in advance. You cannot act
like the old version of you if you are trying
to create a new version of you. Sounds really simple,
but your calendar becomes your best friend because you can
open your calendar and use your calendar to tell you
(06:22):
to put in the future, to create for you the
moments of change. So let's say right now you do
not work out. You are not somebody who consistently goes
to the gym. Summer is coming. You are sick and
tired of your own BS and your own excuses as
to why you don't look the way that you want
to look. Rocking a swimsuit next to the pool. Okay, great.
This is what you're gonna do. You're gonna use your calendar,
(06:42):
and for 4 to 5 days a week, you're going
to no longer sleep in until 730. You're actually gonna
get up at 530 so that you can make it
into the gym, and you're going to put that time
in your calendar. The hack on that would be to
spend your money, invest your hard earned dollars into that time,
because if you had a trainer that you knew you
were paying $100 an hour to at 6:00 in the
(07:06):
morning for five days a week. I can very confidently
say that you are not going to blow that person off.
You're going to use money in order for you to
force yourself to show up, and to pay attention to
the fact that you're now actually going to get your goals.
You're going to have that dream body walking down the
beach feeling so great about yourself for all the great
decisions that you made. The fastest way for you to
rebrand is to track your activities, using your calendar to
(07:28):
understand where you are really spending your time doing things
like sleeping, eating, doing work, working out. If you use
your calendar and think of it as your new bestie,
it's probably going to be your bestie. For the rusty,
you're gonna make change rapidly because you're planning ahead of time.
You are forcing behavior change instead of just letting your
existing habits take over your life. Step five is next,
(07:51):
and this is a hard one. You need to surround
yourself with people you want to be like. I know
this is so hard to hear, but it's challenging to
rebrand yourself while still holding on to people who want
you to stay the same, and potentially even want you
to do worse. This is one of the most challenging
things that I've had to confront over the course of
(08:13):
my life, because it's so easy to think, oh, I
want to have friends who have been with me since
middle school and who are my ride or dies and
have had all of this extended history with me, or
I grew up watching sex and the city. Don't tell
my mom. And I always looked up to these four
women who supported each other and who were with each
other through thick and thin, and then I compared those
(08:33):
friends to my friends. And to be honest with you,
most of my friends were not excited for me to change.
They were not rooting me on. As I tried to
figure out this rebrand in my life. In fact, I
was met with a lot of criticism and snickers and
snide remarks that made me feel less than. And if
I wouldn't have disassociated myself, I promise you I would
(08:54):
not be talking to you like I am right now,
because I wouldn't have the confidence that I have today.
I had to remove myself because I was so clear
on where I wanted to go, and I recognized, thankfully
in that moment that I just needed to be by
myself for a bit. I needed to not have the
friends and potentially sever some ties. That had always been
something that I'd wanted and that I'd looked up to,
(09:16):
and I'd thought, oh man, I'm gonna take all of
these friends with me through the rest of my life.
And it was really difficult for me to actually confront this.
But when I finally did confront the fact that the
people that were successful that I wanted to be like,
wouldn't be even bothered by the fact that my current
friends didn't like those people. It's like, oh, I have
this backwards, I have this mixed up. And I found
Elena Cardone on the internet, and I Instagram stalked her
(09:40):
for many, many months. And I just kept asking myself
this question, who would Elena Cardone be friends with? And
how am I different from the type of person that
she would be friends with? And I made a full
list about the things that I knew I would need
to do in order to make Elena Cardone, my friend,
and I had a really fun moment just last night
where I went out to dinner with Elena and she
was so sweet and so kind. We've now been friends
(10:03):
for a handful of years now, but back in the day,
she wouldn't have wanted to be my friend. And that's
because I didn't act back then the way that I
do now. The hack for success is to get in
the room with people who you want to be like,
but if you can't get in the room, get as
close as you can to them online through the content
that they create, through the books and the videos and
the podcasts and the social media posts, and have that
(10:24):
positivity and that great influence replace the people who are
likely telling you that your dreams are silly and that
you shouldn't rebrand, or might even laugh at some of
the physical changes and the new looks that you're going
to be serving might create an extra little hack on.
This is start communicating with the people that you admire
and the people that you want to be like. People
are very accessible and they see you in their comments
(10:46):
and their DMs. You being able to say, hey, I
admire you. I look up to you, I'm watching you,
and I appreciate what you're putting out there. That is
you putting out into the physical universe the person that
you are going to become and the person that you
are becoming because you're supporting and bringing more of what
you want into your life today. Step six is next,
which is that reinventing yourself publicly is the best thing ever.
(11:09):
My biggest rebrand was from high school going into my
freshman year of college, so I didn't have a lot
of the fun moments that I feel like a lot
of high schoolers experience, because my parents were pretty strict.
So going into college, I wanted to be this fun person,
this cool person, and I didn't know how to be
the fun and cool person because I'd never been the
fun and cool person. And when I walked into college,
(11:30):
I recognized that I just needed to be this new
version of me, even though that was not who I
was yet. I was not normally the person that went
around all the different dorms and met everybody and created
like a fun, cool environment. That wasn't me at all
in high school, but that's what I did my freshman
year of college. I literally went from dorm to dorm
to dorm while everybody was meeting each other, and I
just pretended like I had always been there, like I
(11:52):
knew what was going on. I was going to be
this gregarious, outgoing person. And guess what? It worked. I
made a lot of friends in college, and I became
the person who, at the party just like, wasn't shy.
I was talking to people I knew people, and it's
exactly who I wanted to be. And luckily when I
was going to high school, I didn't have Instagram. So
I didn't have all of this history that somebody could
(12:13):
go look back on to see that maybe I was lame.
You don't have to keep all of the existing content
that you don't want the new friends to see. You
can just create a new account and you can start
creating content on that new account. You don't have to
keep all the old stuff. Archive it. It's already in
your phone. You have the pictures, the videos you already
experienced that put it to bed, let that person die.
(12:35):
Become a new person, rebrand yourself and you can do
that quite easily through the way that you show up
and interact with somebody, and maybe just faking it till
you make it for just a minute. If it's deleting
all the content, just delete it. You just have to
be relentless about this new identity. Once you decide exactly
what it is, keep your head down for 90 days
and focus on this identity. Social media is such a
(12:56):
great place to start because you can reinvent yourself at
any time. Lastly, number seven, the best part of your
journey is looking back and seeing how far you've come. Now,
when I say document, I don't mean that you have
to post everything if you are on the down and
the out, you do not have to post the down
and the out right now. Keep it and talk to
yourself as if you're journaling your process, because you are
(13:18):
going to become the person that you want to be.
You have to have that confidence. You have to make
that decision. If you're not that confident and you haven't
made that decision, let's go back and start there. But
once you have made that decision, it doesn't matter that
it's embarrassing where you're at right now. It's okay that
it's embarrassing. You should actually feel all of that embarrassment,
all of that frustration, all of that disappointment. Let it
(13:40):
wreck you. But document it. You can cry. You can
have a conversation with yourself. Talk to your future self.
Some of my favorite videos are those moments that I recognize.
I'm making a big, bold move right now, and this
is terrifying. But I know where I'm going and I
cannot wait to watch this and think, wow, I cannot
believe you did that. You were so strong. You were
(14:02):
so bold. But the thing is, I don't really post
those videos. I have many of them and they're not
for the world to see. They're for me to see.
And it makes me so proud of myself. So remember
that you can still be proud of who you are today.
You don't have to entirely erase your life, because everything
that you've done, every decision that you've made, your brand
that you have today is you. And it's never not
(14:24):
going to be you. And you don't have to be
ashamed about that. You don't have to be embarrassed by it.
You should keep it, and you should document it for
yourself so that you do have this catalog, and you
do have this journey of your process. And at some
point in the future that can inspire somebody else. And
there's nothing better through a rebrand than being able to
actually impact other people's lives. Because you said, I remember
(14:44):
when I was in your shoes, and maybe at that
point you can share those videos and those stories to
actually give proof to somebody that you know what they're
experiencing and they're going through. So you have to document
the bad things too. Like right now you could stop
watching this video and you could say, hey, I just
watched this YouTube video and I'm gonna change my life,
and I'm excited about this person that I'm becoming. And
(15:05):
you just talk to yourself through the process, make it real,
get your thoughts from out of your head and all
these ideas of a rebrand and make it real, because
the mistakes you make and your journey is relatable. People
do not want to take advice from perfect people. So
during this 90 day period, remind yourself that this is
your story to use when you're the future version of you.
(15:27):
If you follow these steps in just 90 days, you
will wake up a completely different person, more confident, more disciplined,
and completely unrecognizable from who you are today.
S1 (15:36):
If you enjoyed this podcast, you are going to definitely
not want to miss out on my new newsletter. It
just dropped. I just started creating this content and I
am obsessed. Every single week in your inbox, I'm going
to send you business. And which is exactly what it
sounds like. How do you fit business and all the
other things in your life so that you are up
(15:57):
to speed on fashion, beauty, wellness, all things that really matter.
If you want to subscribe and get this special gift
and weekly treat in your inbox, go to carpenters.com.
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