One of the worst things you can waste your money on as a small business owner is outsourced marketing. And the two biggest sucks of money are often SEO and social media marketing.
Before all those offering those services come at me, I do often recommend outsourced help to small business owners. I’m not opposed to people getting help at the right stage.
But what makes my nose crinkle up in distaste and I let out a deep sigh of frustration is the number of times I’ve worked with a small business owner who’s laid out a heap of money with little to no impact.
Sometimes it’s worse. The content is so far removed from the business’ values, voice and offer that it’s doing the opposite of what’s intended.
When people approach me for marketing, they often say they want help with “learning how to do my social media”
I know I could make money doing just that. But I know that there is stuff we need to check and sort first. Because I can train anyone on “how” to use social media, and what to post. But what I really care about is “will it make your business grow?”
Today we’re walking through the areas I look at with my one on one clients, before we go anywhere near social media. If you know you need to get better results from your social media - or work out why that outsourced solution isn’t getting you the results you need, then this episode is for you.
In this episode we cover:
- Why it’s not enough to just “get help with social media”
- What you need to be able to explain about your own business
- Why you need to make sure your business is ready for marketing
- What questions you can walk through so you or someone else can get better results on your social media
Important Links
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Buy your copy of Be a Spider, Build a Web
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