Confident Content: What We're Looking At When We Use Psychographics in Marketing (Part 1)

This topic was decided upon after I got myself into a wee argument with an anonymous account on Tiktok.

I’ve been creating some content around thriving during the recession as a small business owner and this person made the comment that “all anyone needs to do is focus on selling to Boomers”

Well if only marketing was that simple! 

Yes, it’s true that some people in the Boomer generation are well placed to spend money. But there’s money to be found in every generation. 

I’m not a fan of marketing to straight demographics - and have talked about that before.

This is part one of a series on using Psychographics to determine your ideal audience. We’re going to talk about how to choose the right ones in a future episode, but today we’re digging deep on what areas you can look like, with real examples you can note down and look at

This episode focuses on Lifestyle, Hobbies and Interests. (Our next episode drills down on personality traits and values) All of these are important elements to cover. 

If you’re a new business, I recommend just working through this list and making a stab in the dark guess. You can change or adapt it as you go, grow and determine where it’s not sitting right

Using the categories we discuss in this podcast can help you determine your content, pulling out commonalities in your ideal customer’s interests and curating content around this. 

Essentially, we tap into finding common ground which goes far beyond “we’re the same age” or “we live in the same city”

Grab a pen and pencil and take notes as we break down how to determine who your target ideal customer really is

In this episode we cover:

• The lifestyle factors you can explore to create a clear picture of your idea audience. 
• The scope and range of hobbies and interests your ideal clients may have
• Why it’s a good idea to use this on yourself as a small business owner
• What interests you might be able to dig deep and connect with
• Why it’s so important to take time to do this 

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