We sit down with Tiffany Bartlett, an email marketing specialist, or as she likes ot say, a "Welcome Sequence Scientist." Tiffany shares her journey from the science field to mastering email marketing strategies for service-based businesses. We explore why first impressions in email marketing matter, the elements of a strong welcome sequence, and how to create lasting connections with your audience through thoughtful email design.
What You'll Learn in This Episode:
- Why every small business needs a well-crafted welcome/nurutre sequence.
- The importance of consent and why Tiffany is selective about her email lists.
- How email welcome sequences mimic natural human interactions.
- Strategies for creating 4-6 email sequences that build trust and authority.
- The biggest mistakes to avoid in email marketing, including overly complicated formats and poor mobile design.
- Why click-through rates matter more than open rates in today’s email landscape.
- Tips for building trust with your audience through authenticity and consistent communication.
Tiffany's Top Insights:
- On Email Consent: "I don't want people on my list unless they want to be there. Building trust starts from the first opt-in."
- On Welcome Sequences: "Without a welcome sequence, it’s like leaving a visitor at your front door without saying hello."
- On Simplifying Emails: "Short emails can be impactful if they’re well-crafted and focused on one goal."
Are your emails making a great first impression? Reflect on your own welcome sequences and think about how they can better align with your brand voice and audience needs.We’d love to hear your thoughts on this episode. What was your biggest takeaway? Let us know in the comments, and make sure to subscribe for regular support, information and advice about effective marketing strategies.
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