Investment - With Christina Geist

How do we trust our decisions at pivotal points in life, learning to evaluate the short-term risk for long term gain?

This week, we sat down with Christina Sharkey Geist. Christina leaves a positive footprint on her corner of the world using the simplest of tools: her words. She is the founder & CEO of Boombox Gifts, a service that helps friends and families collaborate digitally to create an heirloom-quality memory box. In addition, she is co-founder of True Geist, a branding and design firm, and a New York Times bestselling picture book author. Christina is married to her high school and college sweetheart, Willie Geist, co-host of the TODAY Show. They live in New York with their children, Lucie and George. And - full disclosure - Christina is Erika's sorority sister from Vanderbilt University, so she may have to call her "Shark" during this conversation!

Join us as we explore the idea of investment through Christina's story as she navigated challenging life choices and sacrifices to invest in her future relationships and family.

What is 'Investment'?

Investment is defined as the outlay of some resource today - time, effort, money, or an asset - in the hopes of a more significant payoff in the future. 

In this episode, "Investment," is about the importance of meaningful relationships. We discuss the decisions we make in relationships, such as temporarily putting our career aspirations on the back burner to support our spouse's dreams, hoping that it strengthens our relationships and opportunities in the future.

Discussed in this episode: 

• True Geist: Branding and design firm co-founded by Christina Geist
• Boombox Gifts: Founded by Christina Geist
• Children’s Books by Christina Geist: Buddy’s Bedtime Battery, Sorry Grown-ups, You can’t go to School. 
• Learn more about Christina Geist at her website www.christinageist.com 
• Barefoot Contessa, Appearance on Ina Garten’s show. Season 1 Episode 2. 
• Vanderbilt University where Christina and Erika both studied and were sorority sisters.
  
  

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Executive Producer: Josh Butt
Head of Strategy: Michelle Lomas 

 

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