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July 2, 2025 94 mins

To learn more about Breakthrough Academy, click here: https://trybta.com/EP224


As entrepreneurs, we’re constantly learning how to lead others. How to manage people, set direction for our business, and implement systems with our team.


But how often do we take the time to learn how to lead ourselves?


Today, we're talking to special guest Keith Mercurio.


Keith is a plumber turned speaker and executive coach. He is the CEO and Founder of Ethical Influence Global and does significant coaching work with our friends at Service Titan.


As a leader of leaders, Keith knows that our ability to serve others is rooted in our ability to understand ourselves. Our egos, our vulnerabilities, and our needs.


In this episode, we unpack strategies for self-leadership—self awareness, spirituality, and showing up without ego in our daily lives.


We really loved our conversation and learned a lot myself, and we hope you do too.


Episode Highlights:

  • Understand the importance of self-leadership to being an effective person in business and in life.
  • Learn how to show up without ego by bringing awareness to what your mind, body and spirit need in everyday life.
  • Listen in as Danny and Keith reflect on how childhood experiences continue to impact how they respond to situations as adults.


00:00 - Intro

02:24 - About Keith

10:09 - What it's like working with the ServiceTitan exec team

14:20 - The importance of staying open

34:00 - How our past experience influences our present behaviour

56:19 - About Ethical Influence

01:22:47 - What does it mean to "learn how to breathe?"



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