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Take Garrett's Money Persona Quiz here: https://garrettgunderson.com/quiz/
Are you building wealth, or just building a business?
Because for a lot of entrepreneurs, those aren’t the same thing.
Our guest today is Garrett Gunderson. He’s built and sold an Inc. 500 financial firm, authored multiple bestsellers like Killing Sacred Cows and What Would the Rockefellers Do?, and now teaches business owners how to challenge outdated financial advice and actually build lasting wealth.
In this episode, Garrett unpacks the myths (or “Sacred Cows”) keeping contractors stuck in survival mode.
Listen in to learn how to build a life you don’t want to retire from, all while taking care of your family for generations to come.
If you're looking to build more than just profits—this one’s a game changer.
Episode Highlights:
- Get a breakdown of the major financial myths (Sacred Cows) bestselling author Garrett Gunderson says are holding contractors back from building the life they deserve.
- Learn why the traditional approach to retirement often leaves entrepreneurs unfulfilled, and what to focus on instead.
- Hear Garrett’s advice on investing in your heirs—how to instill your values into kids that are growing up in a different reality than you did.
00:00 - Intro
01:12 - About Garrett
09:02 - What does "Killing Sacred Cows" mean?
13:35 - Dangers of blindly following financial advice
17:05 - Principle 1: Abundance vs. Scarcity
28:34 - Principle 2: The Retirement Myth
41:58 - Principle 3: Cash Flow Over Net Worth
49:24 - Principle 4: Investing in Your Heirs
54:14 - Lightning Round
55:30 - Wrap Up and Money Persona Quiz
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