India is YouTube’s fastest-growing market home to a young, ambitious generation that’s transforming from viewers into global creators. In this conversation, host Anirban Chowdhury talks to Gunjan Soni Country Managing Director of YouTube India to break down how the platform is powering this shift. She talks about the explosive rise of Shorts, the growing influence of connected TV, and how linguistic diversity and AI are opening new frontiers for creators. Soni also dives into YouTube’s evolving monetization ecosystem from ad revenue and fan funding to affiliate models and how Indian creators are turning content into thriving businesses. The discussion doesn’t shy away from the tough issues: burnout, platform dependence, algorithm myths, and the guardrails around AI-generated content.
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