All Episodes

January 4, 2025 13 mins

What compels an individual to transform a love for coffee into a thriving community hub?

Oscar Gushiken's journey from childhood exposure to rich coffee cultures in Mexico to opening Dulcedo Coffee is fueled by passion and resilience. Despite facing significant challenges like the COVID-19 pandemic, he persevered by balancing his full-time job with his entrepreneurial dream. His story highlights not just a dedication to coffee, but a commitment to fostering human connections and community.

Learn more HERE.

Subscribe to Cruz through HTX HERE

Key Takeaways

  1. Understanding the basics of making a latte and the importance of balancing coffee with milk. It emphasizes the initial steps in coffee preparation, such as smoothing out coffee grounds to ensure even water dispersion.

  2. Different roast levels (light, medium, dark) affect the flavor and caffeine content of coffee. Medium roast is favored for its balance, and the roasting process involves significant scientific principles similar to those in food processing.

  3. Entrepreneurship, especially in the food and beverage industry, requires immense resilience and determination. The significance of "grit" is highlighted, showing the necessity of persistence even in the face of adversity such as the COVID-19 pandemic.

  4. The human connection is a crucial element of running a successful coffee shop. Creating a welcoming environment where people can gather, work, or socialize contributes significantly to the business's success and the owner’s personal satisfaction.

Timestamped Overview

00:00 Cortado: espresso and steamed milk, perfectly balanced.

04:51 Dark roast coffee: fewer beans fit cup.

08:34 Desire and grit required for low-margin success.

10:44 Informed optimism empowers overcoming future challenges.

13:25 Enjoyed reconnecting and shooting a video together.

 

Support the show: https://cruzthroughhtx.com/

See omnystudio.com/listener for privacy information.

Mark as Played

Advertise With Us

Popular Podcasts

Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.