43: How delivery drivers fuel online grocery

This week, Delivery Drivers Inc (DDI) CEO Aaron Hageman joins us on The Digital Grocer podcast. As the pandemic sparks continued growth in the grocery delivery industry, Aaron shares how grocers can quickly and easily scale their own delivery service and how DDI can help.

The need for contactless grocery services has caused a growing demand for delivery. As retailers handle record-high order volumes, many have relied on third-party providers like Instacart to scale up quickly. And even grocery giants like Albertsons have made the decision to replace their drivers with gig economy workers through these third-party apps.

So with a rapidly growing gig economy in the delivery industry, Aaron Hageman joins us to share how retailers can own their delivery experience and benefit from a provider who can quickly scale a quality fleet of delivery drivers. 

DDI helps grocers achieve this through:

1. Strategic Planning: looking at data, analytics, resourcing and predicting market trends.
2. Technology: automation, speed an accuracy
3. And acquisition Tactics: 

“It's not as simple as running an ad on Craigslist, or Indeed, or these types of things. So it's a multi-pronged approach, one driven by a lot of things we might associate typically with marketing campaigns, SEO, search rates, and pay-per-click campaigns, and going to social media for driver recruiting, the same way we may take some of our businesses to social media to buy customers.”

When it comes to ensuring delivery drivers are upholding grocers’ brand experiences, Aaron emphasizes the importance is not in drivers wearing branded uniforms, but instead that drivers are upholding how grocers communicate with shoppers and that the quality of experience is maintained.

Tune in to the full podcast to learn more about how Delivery Drivers Inc helps grocers scale up an owned delivery experience and what key questions retailers are asking.

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