This week on Between2Beards, Sylvain and Mark talk about Publicis Groupe, one of the largest marketing and communications companies in the world, announcing it will acquire CitrusAd, an Australian retail media company, and place it within the Epsilon data business. What are the implications for other retail media companies like Criteo, Quotient, Inmar and Instacart as they look to build their own digital advertising solutions? In the past few months, CitrusAd has announced that its technology will power new ad platforms launched by Target, Tesco, the British grocery giant, and the ecommerce fulfillment company GoPuff. CitrusAd is also partnered with Mercatus and powers CPG sponsored ad placements on the Mercatus grocery eCommerce platform for retailers like Weis Markets, Smart & Final and soon Stater Bros. Markets, among others.
See omnystudio.com/listener for privacy information.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.