Spreek je potentiële klanten met ‘u’ aan? Reken je kosten voor het opstellen van een offerte en moet je transparant zijn over je marges? Om Eva en Nicky te helpen bij de verkoop van hun eerste workation krijgen ze hulp van b2b-salesexpert Thijs van der Zande. Volgens hem mag het duo best informeel zijn in de communicatie, zolang de inhoud zakelijk is. ,,Anders komen jullie over als een ‘bedrijfje’ met een leuk ‘uitje’. Je moet jezelf serieus nemen.”
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