Today, Sean engages in a discussion with Tiffany Anderson, a community engagement strategist and networking expert, focusing on the art of effective networking for early-stage entrepreneurs. Tiffany shares valuable insights on how to approach networking with a strategic mindset, emphasising the importance of building genuine connections rather than merely transactional interactions. She discusses the significance of preparation before attending networking events, the power of shared values in fostering relationships, and the concept of leaving a positive "echo" that enhances one's personal brand.
KEY TAKEAWAYS
Simply showing up to networking events is not enough. Entrepreneurs need to approach networking with a clear strategy, treating it with the same importance as other business activities.
Successful networking is about making meaningful connections rather than just transactional interactions. Establishing rapport and shared values can lead to long-term relationships that benefit both parties.
Before attending an event, do your research on the organisation and its members. Prepare a few key points about yourself and questions to engage others, which can help ease nerves and facilitate conversations.
The impression you leave on others is crucial. Your reputation and the way people talk about you after the event can significantly impact your networking success. Aim to create a positive echo that resonates beyond the initial meeting.
Not every connection will be an ideal fit, but every interaction can lead to new opportunities. If a conversation doesn’t align with your current goals, consider how you can connect that person with someone else in your network, keeping the door open for future possibilities.
BEST MOMENTS
"Showing up is no longer the end goal. Showing up is step one in a list of best practices."
"It's not about only the people in the room. It's about every single person that they're connected to."
"If you don't know what your values are as a business, you need to start there."
"The echo that you leave behind, and the way that people talk about you, matters."
"If you're treating networking like an extra thing, that's exactly what it's going to be."
HOST BIO
Meet Your Host: Sean O’Hara, MBA – Entrepreneur, Sales Strategist, and Relentless Business Optimist.
With over 20 years in the entrepreneurial trenches—guiding scrappy startups and Fortune 1000 giants alike—Sean brings a rare mix of strategic insight and real-world experience to every conversation. Known for his sharp sales acumen and down-to-earth style, he doesn’t just talk business—he lives it.
Sean’s superpower? Asking the right questions, then stepping back to let the wisdom flow. His curiosity-driven interview style unlocks actionable insights, powerful stories, and the kind of truth today’s entrepreneurs actually need.
If you’re serious about building a business that lasts, Sean’s the guide you’ll want in your corner.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/