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September 18, 2025 11 mins

The secret to more reach on LinkedIn? Post content people actually care about!

Darren's off on another rant... but believe it or not, it's not just about car park drama. It’s about what gets people talking online.

It's about why you should be posting content that is actually interesting. Stuff people want to comment on. Stuff they’ll like, share and keep coming back to.

When you do that, LinkedIn rewards you. Your reach grows - and when you finally post something about your business, far more people see it.

This week’s episode of The Engaging Marketeer is packed with insights (and a few parking-related tangents) on how to use everyday stories to fuel your brand growth.

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

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