Online Discrimination Is NOT OK

It’s always ‘just a joke’ - until it’s not

Darren has spent decades as a member of the Transformers community, which is often regarded as one of the most inclusive of its kind in the UK.

But in this episode of The Engaging Marketeer, he reveals how one Facebook post exposed a type of casual discrimination that’s often ignored - even in spaces that pride themselves on acceptance.

What started with a “joke” about deodorant turned into something much uglier. You might think this episode isn’t about marketing - but the way you treat people online says more about you than anything you put on your website. One comment could ruin your brand’s entire reputation.

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.