Flex Your Hustle

Ever wondered what the secret of a successful hustle is? Hard work, obsession, and infinite energy to test and learn if our next guest is anything to go by! 

In this episode of Flex Your Hustle, Michelle Lomas speaks to Anthony Nappa, CEO/Chief Customer Officer of Oz Hair & Beauty. Oz Hair and Beauty started as a family business hair salon 35 years ago, and is now one of the largest Omni channel hair and beauty retailer...

If trusted referrals are a consumers number one channel for making a purchase decision, how do we tap into the scale of that influencer to be a brands number one marketing channel too? 

In this episode of Flex Your Hustle, Michelle Lomas speaks to Joel Leong, Co-Founder of ShopBack. ShopBack is the leading shopping rewards and payment platform in Asia-Pacific, with over 38 million shoppers across ten markets. The ShopBack pr...

Sometimes in business, we need to pivot fast. If you wait too long, you might lose your chance. But if you move too quickly, are you seeing the whole picture? What makes a founder confidently move when they know their entire business is on the line? 

In this special double episode of Flex Your Hustle, Michelle Lomas speaks to Irene Falcone, Founder of Sans Drinks. This is not the typical Flex Your Hustle episode. Michelle caugh...

Been thinking about using podcasts as a marketing tactic to scale your business? Ever wondered what a podcast that works as a lead gen or a lead closing tool sounds like?

Well you're in luck -- we've recorded a bonus episode of the Flex Your Hustle podcast that asks "the client" why they made their podcast, Flex Your Hustle. If you hadn't worked it out - Flex Your Hustle podcast is paid for by Commission Factory and the reason it ...

Want to know what's next in digital media, affiliate marketing and performance marketing? Well this is the episode for you.

In the season finale of Flex Your Hustle, Michelle Lomas speaks to Gai Le Roy, CEO of IAB Australia. The IAB is is the peak trade association for online advertising in Australia. In their own words, their role is “to support sustainable and diverse investment in digital advertising across all platforms...

Pandemics, recession, inflation.... let's face it - anything could happen with the economy next! That's why being prepared is important, and having strategies that can bend and flex as the market does.  

Listen in to this special 'Podinar) as James Taylor from Particular Audience discusses how to keep growing when the marketing around you is in flux.  Particular Audience's serviced AI software increases revenue for online retailer...

TikTok marketing feel like a mystery to you? Why does some content work so well, while others fail spectacularly?  Well this may be the episode for you. 

This week, Michelle Lomas sits down with Kahrissa Bell, Chief Brand Officer at pre-made cocktail mixer brand Mr. Consistent to talk about successful marketing to the Gen Z audience - when you are Millennial.  They talk about breaking down gender stereotypes, brand collaborations ...

Looking for a new model to market to influencers that is performance based but fair to all? Meet Stylink. 

Stylink was founded in 2017 and has since become one of the largest end-to-end content monetisation platforms worldwide during the past few years. They are an online affiliate influencer platform that connects online shops and content creators. Stylink is empowering more than 130,000 influencers across Germany, Austria, Switz...

Why are personalised deals are so important? What kind of brand loyalty can it generate? Are consumers becoming more willing to share their data in exchange for tailored experiences?

In this Flex Your Hustle Podinar, the team at Revlifter will examine these questions and more. RevLifter is on a mission to make every eCommerce deal intelligent. Its technology enables brands to make sense of anonymous site visitors by using real-tim...

Does Marketing with purpose really work? And what does it really take to become a true brand for good? 

This week Michelle Lomas sits down with Elliot Midalia, the Co-Managing Director of Boody to discuss just this. Boody is a global powerhouse with sales in over 15 markets worldwide, and Australia's first B-Corp certified underwear brand.  But it has hardly been an overnight success. There is a lot to tell in the Boody story. Why...

Ever wondered what it takes to create a cult following with a beauty brand? 

In this episode of Flex Your Hustle, Michelle Lomas sits down with Sam Brett, the founder of cult sun care brand Naked Sundays. Sam is the founder of the business and author of two books as well as being an ex-Sunrise (Seven Network) reporter with a high profile within media circles. She developed and launched Naked Sundays in 2021, and very soon after la...

The coupon code is a well-known marketing tool, but it’s had a bad rep in the past. It’s been perceived as not delivering value, eating into profit margins and cheapening brands. But can’t that be true of any marketing channel when not used optimally? 

What if we thought about coupons more creatively? Imagine using coupons to solve a business problem, like reducing your overheads, or enriching your customer experience by unlocking...

When a fantastic business idea is fuelled by an ardent purpose, you have something pretty special. But what do you do when consumers tune out your message? You pivot. 

Join Michelle Lomas as she sits down with Super Rewards founder Pascale Helyar-Moray to talk about a cashback rewards program that is changing people's super. Pascale, a passionate and committed advocate for women equity, founded Super Rewards to address the issues ...

What's the best way to get your product seen and trialled? Through trusted recommendations.  But what happens when you can't afford the lengthy and costly PR programs to generate the editorial coverage you need? 

Meet Linkby who are merging traditional publisher referrals with performance for more accountable editorial placement. Linkby is a global platform that helps brands generate more editorial coverage across global pre...

It is every brands goal to become a more data-driven organisation, but true organisational change requires a shift in mindset and process, not just the introduction of new products. 

This episode, Michelle Lomas is joined by Ashleigh Gardiner, the Head of Data of meal delivery success-story My Muscle Chef.  A change in mindset in 2018 to move from being a food company using traditional marketing strategy, to being a data-driven cu...

Ever wondered how Lovehoney became the number one sex toy retailer in the country, without paying a single cent in Facebook marketing? 

This week, Michelle Lomas sits down with the highly-awarded and respected Rob Godwin, the Director and Head of Operations at Lovehoney. Lovehoney is a $1.2 Billion global business and one of the fastest-growing sexual wellness retailers in Australia. They ship on average 600,000 orders of sexual w...

Driving performance through content requires a strong understanding of your audience, not just a great product. 

Join us on our very first episode as host Michelle Lomas sits down with Jody Allen, founder and Editor in Chief of publishing powerhouse Stay At Home Mum.  With over 1 Million+ Australian parents heading to the Stay At Home Mum website each month, Stay At Home Mum has firmly established itself among the Australian Mum c...

We know why you are here. You think some of the ideas out there in modern-day marketing land are a bit flat, a bit dull, and you are looking to hear something different, something original, something with a bit of passion and soul. Well, we have just the group of people for you in this series.

Where creativity used to dominate, it just feels… well… kinda predictable. Ads have lost their jazz, data drives creative and media plans… ...