Flex Your Hustle

Flex Your Hustle

Is it just us or.....is marketing getting a little dull? We are a bit over hearing the same old voices selling us the same old spin about how they’re going to drive awareness, build reach… but not doing anything for client business. Where creativity used to dominate, it just feels… well… kinda predictable. Ads have lost their jazz, data drives creative and media plans… Google, Facebook, Amazon, Linkedin - rinse and repeat. It’s time for marketing to get a hustle on .....and that is where the 'Flex Your Hustle' podcast by Commission Factory comes in! Hosted by marketing consultant, content expert and General Manager of Ampel Michelle Lomas, 'Flex Your Hustle' will introduce you to amazing marketers that you have probably never heard of. The ones who had zero marketing experience and managed to build multi-million dollar businesses by hustling. The little e-comm side hustle that made millions in their first year selling socks, or the local beauty brand who has just cracked the global market. How did they do it? What did they learn along the way? It’s all about the hustle. Join us each week to be inspired by these success stories who share one thing in common, they did marketing differently. FLEX YOUR HUSTLE - Brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk Flex Your Hustle is created and produced by Ampel. Hosted by Michelle Lomas Development Producer Brittany Frappell, Director of Audio Production Stuart Buckland. Executive Producer Josh Butt. Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory For content enquiries or feedback, please email Brittany at brittany@ampel.com.au For more information visit ampel.com.au or email us at info@ampel.com.au


September 12, 2023 25 mins

Can performance drive brand? And how can lower funnel tactics enhance the brand experience? 

In the final episode of the season, host Michelle Lomas  speaks to Verity Rowe, the Marketing Manager at Lululemon. They discuss how Lululemon has managed to build and grow their sales, without promotion or couponing - no easy feat in today’s climate. And how the brand continues to leverage affiliate marketing successfully, despite their s...

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In this special publisher spotlight episode of Flex Your Hustle host, Michelle Lomas sits down with Julie Stevanja, the co-founder of Wrapd.ai, formerly Her Black Book. Julie and her twin sister founded the original Her Black Book with a mission to make shopping easier and more personalised, and to help consumers discover new and exciting brands.  As the newly rebranded Wrapd, they hope to take this even further and open up the mar...

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Curious about what the future may hold for affiliate marketing and how to tap into this exciting channel to build customers and brand? 

In this episode of Flex Your Hustle host, Michelle Lomas sits down with Matthew Lloyd. Matthew has been working in the affiliate marketing space since the early 2000’s and has seen a lot when it comes to the evolution of affiliate marketing. Matthew has worked in businesses like MySale, Catch and ...

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In this special webinar of Flex Your Hustle, we feature a recent compelling panel discussion on the growth of Influencer marketing and how creators are impacting change in the way we shop - and the way we market our products. 

This panel is hosted by Danielle Lewis from Scrunch. She is joined by guests Isabella Cavallaro, who is a Key Account Manager at Commission Factory, and Jye Beckett, the Chief Marketing Officer at Elite Supp...

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Think you are up to date on ‘what’s next’ in business? How about creating a data-driven engine that powers your business, by anticipating customer demand at a local level to make an environmental impact and support the circular economy…

In this episode of Flex Your Hustle host, Michelle Lomas sits down with Sam Wood, the dynamic founder and CEO of Azura Fashion Group. Azura Fashion Group is a global fashion business that is redefi...

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Sometimes the customer journey is clear. Simple needs state, followed by quick research and then the decision is made. But what happens when the journey is not so clear, and the variables that make up a decision are too many to plan?

In this episode of Flex Your Hustle, Michelle Lomas speaks to Sam Viney, CEO at Lounge Lovers. The company was founded by Derek Kerr, with the mission to give customers access to great-looking ...

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Covid was a time of flux for every business. While some businesses flourished and scaled to new heights, others were landlocked (literally) by lockdowns. So how do you future proof a business, when the future is unclear? 

In this inspiring episode of Flex Your Hustle, Michelle Lomas speaks to Dave Simmons, Strategic Advisor at Jucy. Jucy was founded in New Zealand in 2001 by Tim and Dan Alpe, two brothers on a mission to ma...

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In this week's special publisher spotlight we profile one of the most exciting publishers making waves in affiliate marketing - PerformID. PerformID delivers frictionless card-linked shopping for leading financial institutions including American Express. Their world-first, award-winning fintech solution unifies customer loyalty with near real time financial rewards. 

Founder of PerformID Alex Short, joined Host Michelle Lomas in t...

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Ever wondered what the secret of a successful hustle is? Hard work, obsession, and infinite energy to test and learn if our next guest is anything to go by! 

In this episode of Flex Your Hustle, Michelle Lomas speaks to Anthony Nappa, CEO/Chief Customer Officer of Oz Hair & Beauty. Oz Hair and Beauty started as a family business hair salon 35 years ago, and is now one of the largest Omni channel hair and beauty retailer...

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If trusted referrals are a consumers number one channel for making a purchase decision, how do we tap into the scale of that influencer to be a brands number one marketing channel too? 

In this episode of Flex Your Hustle, Michelle Lomas speaks to Joel Leong, Co-Founder of ShopBack. ShopBack is the leading shopping rewards and payment platform in Asia-Pacific, with over 38 million shoppers across ten markets. The ShopBack pr...

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Sometimes in business, we need to pivot fast. If you wait too long, you might lose your chance. But if you move too quickly, are you seeing the whole picture? What makes a founder confidently move when they know their entire business is on the line? 


In this special double episode of Flex Your Hustle, Michelle Lomas speaks to Irene Falcone, Founder of Sans Drinks. This is not the typical Flex Your Hustle episode. Michelle caugh...

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Been thinking about using podcasts as a marketing tactic to scale your business? Ever wondered what a podcast that works as a lead gen or a lead closing tool sounds like?

Well you're in luck -- we've recorded a bonus episode of the Flex Your Hustle podcast that asks "the client" why they made their podcast, Flex Your Hustle. If you hadn't worked it out - Flex Your Hustle podcast is paid for by Commission Factory and the reason it ...

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Want to know what's next in digital media, affiliate marketing and performance marketing? Well this is the episode for you.

In the season finale of Flex Your Hustle, Michelle Lomas speaks to Gai Le Roy, CEO of IAB Australia. The IAB is is the peak trade association for online advertising in Australia. In their own words, their role is “to support sustainable and diverse investment in digital advertising across all platforms...

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Pandemics, recession, inflation.... let's face it - anything could happen with the economy next! That's why being prepared is important, and having strategies that can bend and flex as the market does.  

Listen in to this special 'Podinar) as James Taylor from Particular Audience discusses how to keep growing when the marketing around you is in flux.  Particular Audience's serviced AI software increases revenue for online retailer...

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TikTok marketing feel like a mystery to you? Why does some content work so well, while others fail spectacularly?  Well this may be the episode for you. 

This week, Michelle Lomas sits down with Kahrissa Bell, Chief Brand Officer at pre-made cocktail mixer brand Mr. Consistent to talk about successful marketing to the Gen Z audience - when you are Millennial.  They talk about breaking down gender stereotypes, brand collaborations ...

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Looking for a new model to market to influencers that is performance based but fair to all? Meet Stylink. 

Stylink was founded in 2017 and has since become one of the largest end-to-end content monetisation platforms worldwide during the past few years. They are an online affiliate influencer platform that connects online shops and content creators. Stylink is empowering more than 130,000 influencers across Germany, Austria, Switz...

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Why are personalised deals are so important? What kind of brand loyalty can it generate? Are consumers becoming more willing to share their data in exchange for tailored experiences?

In this Flex Your Hustle Podinar, the team at Revlifter will examine these questions and more. RevLifter is on a mission to make every eCommerce deal intelligent. Its technology enables brands to make sense of anonymous site visitors by using real-tim...

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Does Marketing with purpose really work? And what does it really take to become a true brand for good? 

This week Michelle Lomas sits down with Elliot Midalia, the Co-Managing Director of Boody to discuss just this. Boody is a global powerhouse with sales in over 15 markets worldwide, and Australia's first B-Corp certified underwear brand.  But it has hardly been an overnight success. There is a lot to tell in the Boody story. Why...

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Ever wondered what it takes to create a cult following with a beauty brand? 

In this episode of Flex Your Hustle, Michelle Lomas sits down with Sam Brett, the founder of cult sun care brand Naked Sundays. Sam is the founder of the business and author of two books as well as being an ex-Sunrise (Seven Network) reporter with a high profile within media circles. She developed and launched Naked Sundays in 2021, and very soon after la...

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The coupon code is a well-known marketing tool, but it’s had a bad rep in the past. It’s been perceived as not delivering value, eating into profit margins and cheapening brands. But can’t that be true of any marketing channel when not used optimally? 

What if we thought about coupons more creatively? Imagine using coupons to solve a business problem, like reducing your overheads, or enriching your customer experience by unlocking...

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