The coupon code is a well-known marketing tool, but it’s had a bad rep in the past. It’s been perceived as not delivering value, eating into profit margins and cheapening brands. But can’t that be true of any marketing channel when not used optimally?
What if we thought about coupons more creatively? Imagine using coupons to solve a business problem, like reducing your overheads, or enriching your customer experience by unlocking access to new products.
In the first Podinar of the series, the team at Uniqodo share how advertisers can go beyond discounting to use coupons to serve their business goals. Uniqodo are the team that coined the term 'promotions experience'. The combine the performance of advanced promotions with great customer experience to supercharge conversion and engagement, and Uniqodo’s Promotion Experience Platform helps to target the right people in the moments that matter, with incentives that motivate and online experiences that inspire action. Find out more about Uniqodo here: https://www.uniqodo.com
Flex Your Hustle is proudly brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.
Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au
Hosted: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy & Development: Michelle Lomas
Development Producer: Brittany Frappell,
Audio Editor: Justin MCarthur.
Director of Audio Production: Stuart Buckland.
See omnystudio.com/listener for privacy information.
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