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January 29, 2025 26 mins

Since its inception in 1847, Siemens has been recognized as a manufacturing powerhouse. But how is the company evolving to meet the demands of today’s digital-first world?  In this episode of Future Back Drinking, Dr. Athina Kanioura speaks with Roland Busch, President and CEO of Siemens, who brings over 30 years of experience to his role at the helm of the company’s digital transformation. Roland shares insights on Siemens’ vision for an Industrial Metaverse revolutionizing manufacturing and explores their bold initiatives to forge the next frontier of urban living. Don’t miss this fascinating conversation about innovation, transformation, and staying ahead in a rapidly evolving world.

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