What if your brand had a signature scent that made clients feel exactly what you wanted them to feel — trust, luxury, energy, nostalgia?
In this episode of Future Fit Leadership, I sit down with doctors-turned-entrepreneurs Suji and Jeeva, co-founders of BrandScent, the game-changing business behind some of Australia’s most memorable branded fragrances. From maternity leave side hustle to Shark Tank and scent tech innovation, their journey blends science, storytelling, and serious startup grit.
We explore how scent influences behaviour, memory, and brand loyalty — and why scent might just be your most powerful (and overlooked) branding tool.
If you’ve ever said, “This place smells like success,” this episode is for you.
See omnystudio.com/listener for privacy information.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!