Handpicked with Naomi Simson

Venkatesh has been in business for almost a decade and he is really wanting to scale. I ask him to consider the constraints of the business and what is holding him back. He wants to know if being boutique is good and how to appeal to larger customers - as a twist at the end I ask him to dream about what his business will look like in five years time. Do you dream about what is possible?

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In this episode a give a reality check to this pre-revenue founder. I think it is important to ask challenging questions, to hold up the mirror but also to offer some alternatives. There are althernative sources of money, as I always say debt is cheaper than equity. I talk about customer funded business models, joint marketing and proof of concept. 

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Great conversation on where and how tocreate authority How to look at your business model to create more consistent revenue and also how to align your social contribution to your purpose statement. I even create a purpose statement on the fly. Bill has big aspirations and with these simple inexpensive activities he and his partners are well on their way to achieve their business aspirations.

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Growing a team as a startup can be difficult - where do you find talent I offer some suggestions on how to attract like minded people. We discuss how to find funds for captial infrustructure. Andrew shares some of his successes and I asking him about his super power and where he needs to spend his most valuable resource - his time.. Would partnerships work? His vertical farming is such a great concept this is a gerat episode on a s...

This is much more than a life style business, Bethany has a clear sense of purpose, is getting great traction and now she is set to fly, however she needs to make it work for her. We talk about her playing to her strengths, how she finds team members and also whether franchising is an option.

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Building brands in service businesses can be a challenge - but when you get it right then you will be speaking with the right people at the right time - and it can become very cost effective. Maria's questions are great and will help any business owner looking to build sales as well as inspire the team around you.

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Matt has one of the most compelling customer promises that I have heard. We have a great conversation about growth, finding more customers, competing against faceless online portals and building an entry level product. This is an inspiring episode that will help any business owner think through growth opportunities.

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Anthony has a great looking coffee brand primarily pitched to millenials, he wants to know how to stand out in the competitive digital landscape. And I provide some different ideas that would be very cost effective. I talk through alternatives to paid media and I make suggestions on how to build a tribe around the brand. I help Anthony work through the idea of what a partnership might look like and where he could find on. It is an ...

In this episode our energetic founder is on to a great idea, but Joanne needs the insight to understand what are the most effective marketing channels for her. I give lot's of 'silver bullets' of great ideas for her to to try. I talk about building owned media channels, and building real relationships with customers.

Don't forget to rate, review and refer Handpicked. 

Thanks to our season sponsor - BIZCOVER , see the link https://w...