All Episodes

December 24, 2024 • 23 mins

Everyone has their own unique way of saving money. Join Canna Campbell - a financial planner for 20 years - and Fear & Greed's Michael Thompson as they go through a dozen different savings hacks and tips - some supplied by listeners, and others tried and tested by Canna and Michael themselves.

See omnystudio.com/listener for privacy information.

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to How Do They Afford That, the podcast that
peaks into the financial lives of everyday Australian. So I'm
Michael Thompson. I'm a writer and the co host of
the podcast Fear and Greed business news. As always, I'm
with Canna Campbell, financial planner, founder of Sugar Mummer TV,
the financial literacy platform that is on podcasts like this
one obviously, and books and Instagram and YouTube threads and

(00:22):
TikTok and more. Hello, Canna, Merry.

Speaker 2 (00:24):
Christmas, Merry Christmas.

Speaker 1 (00:26):
This is very exciting. We have a basically in the
spirit of the season. It is Christmas, Christmas Day. Today's
episode is all about the gift of savings. Doesn't that
sound merry?

Speaker 2 (00:41):
I'm filled with joy.

Speaker 1 (00:42):
Is what everybody wants for Christmas, isn't it. We are
putting together the ultimate savings hack Bonanza. We've got a
whole bunch of ideas and tips and tricks and things
that you can use to save a little bit of money. Now,
these have come from all over the place, these ones
that have been suggested by listeners who have sent them on.
They've come from our own lives. They've come from your vast,

(01:04):
vast personal bank of frugal habits. If you have your
own idea that you would like to share with this,
then please for next time send them on through via Ya, Instagram,
or via any of the social media platforms you can
go to fear and Green dot com, dot or you
as well, Canna. Do you want to kick us off
with your first tip. It's a bit of a savings hack,

(01:29):
free for all, so just chuck it into the mix.
It's like the it's you know what this is like? Actually,
this is like Christmas lunch where it is just a
free for all. You've got kind of thirty relatives all
going for it on the same kind of table, everyone
just reaching for the different plates. If you've got a tip,
just throw it into the middle and then we can
all feast upon it. All right. That's a bit of

(01:50):
a mixed Christmas metaphor, wasn't it?

Speaker 2 (01:52):
Go on?

Speaker 1 (01:53):
Get us going all right?

Speaker 2 (01:54):
Zifft So this is like Google shopping. It's an online
shopping comparison tool and it goes across I think fifty
thousand different online retailers and it can help you find
the most competitive price.

Speaker 1 (02:06):
What's it called? Zift zift z yft zyft and you
just it's an app or a website.

Speaker 2 (02:12):
It's extension, so you have to download it on your
computer and niculd so when you're using it, you can search.

Speaker 1 (02:17):
Oh, it's an extension of Google.

Speaker 2 (02:20):
No, no, it's called Zift. It's like Google shopping.

Speaker 1 (02:23):
Oh okay, all right, I'm sounding so backwards with technology,
so you're saying it it's like the internet, right, So
it's okay. So you download it and you can use
that to search across a whole bunch of retailers.

Speaker 2 (02:35):
And find if you want to buy a particular gadget,
you can use it to find the most competitive price.

Speaker 1 (02:39):
Do you use it?

Speaker 2 (02:40):
I've just started using it. I've downloaded the extension and
I am still playing around it. But I think it's
so far I'm impressed.

Speaker 1 (02:47):
Oh that's really handy, especially if you do a lot
of online shopping. It's just as people do these days.

Speaker 2 (02:52):
You go to the shops, they'd barely have anything there.

Speaker 1 (02:54):
Yeah, that's a great idea. All right. My next one, well,
my first one comes from Teresa who's in via Instagram,
and she said, I thought this is interesting. If you
have Medibank Private Health, you can earn points through exercise
and the points you earn you can use to redeem
for shopping vouchers. You can use it to help reduce
the cost of your policy cover. You can use it

(03:15):
by Apple products. She says, I have forty thousand points
now I could have a full year of policy cover
paid off, or AirPod pros a bunch of other different products.

Speaker 2 (03:26):
Is brilliant. I love that.

Speaker 1 (03:28):
I like it because it's also geared towards making you
fitter and healthier as well. So you are feeling better
about yourself and about your fitness and your long term health,
and you are earning points, which are kind of the
equivalent of money anyway.

Speaker 2 (03:45):
Well, it also investing in prevention is so much better
for our medical system and the hospitals rather than obviously
having to treat people who are sick.

Speaker 1 (03:55):
Having said that, it's Christmas Day, I'm sure the last
thing everyone's thinking about right now is getting out there
exercising and getting super fit afternoon nap. That's a good point,
but depends if you're listening to it on Boxing Day
or approaching New Years, because maybe maybe this is kind
of what you are thinking about right now. What's your
next one?

Speaker 2 (04:12):
Will worse everyday rewards. I know everyone talks about this,
but it is so good. Like for Christmas, I banked
up all my everyday rewards. I had almost two hundred
dollars saved up, which I was able to use to
do our Christmas shopping.

Speaker 1 (04:26):
That's good. Yeah, and similar to I do both you worst,
and but I'm a big fly by span By.

Speaker 2 (04:33):
I signed up to five bays off the back of
your recommendation.

Speaker 1 (04:35):
Well, great, because you can just build up so many
points and you don't need to do anything extra for it.
It's just with your normal shopping. But if you are
a little bit smarter with the way that you do it,
and you can go to the products that have bonus
points and you buy two of these or one of
these and things and you can get kind of an
extra hundred points or something like that boost away. Yeah,
and if there are things that you would be buying anyway,

(04:57):
then hey, why not buy it this week instead of
next week? Get the hundred bonus points. And all of
a sudden, I'm they're doing the groceries. And I'd say
they're doing the groceries, but on the occasion that I'm
actually there in the shop, and all of a sudden
it pops up on the screen. Do you want to
take ten dollars off the cost of this shop right now? Okay?

Speaker 2 (05:15):
Why not?

Speaker 1 (05:15):
Yeah?

Speaker 2 (05:16):
Look it in Eddie?

Speaker 1 (05:17):
Yeah great? And okay, so will worst rewards points flybys?
That is great? Can I give you a slightly different one?
And this came from a listener who does not wish
to be identified, but they got in touch with me
via Instagram. You look very skeptical. Are you scared? Yes,
it's a good idea. This is a good one. Many

(05:39):
moons ago. You gotta love any message on Instagram that
starts with many moons ago. He or she says, many
moons ago, Tafe. Right, so, Tafe, we're keen to get
real projects for students to work on. The projects could
be anything from panel beating to fixing video players. And

(06:00):
this listener says, yes, I am that old that I'm
talking about fixing video players depending on what programs that
particular Tafe ran. I'm not sure if they do it anymore. However,
I do remember the only cost was for materials, and
although the quality was pretty good, everything was overseen by
the teacher. It did take a long time to complete.
There's a saying in the industry, there is speed, quality

(06:21):
and time, but you can only choose two. I did
a little bit of research then off the back of this, going, oh,
that is actually interesting. I wonder what you can get
done by tape students. So really kind of students who
are studying in all of these different kind of fields
and they need these real life examples. And I don't
want to use the word guinea pigs, but you do

(06:41):
need people to put their hands up to put forward
things to be fixed or if it's personal, stuff to
be worked on. And I can't see anything about panel
beating right, so that might be in history now. But
in New South Wales, for instance, you can get a
beauty services. They have like beauty service, beauty salon, treatments,

(07:03):
hair nails, all of those kinds of things, hairdressers and
barbers all kind of included in that. They've got restaurants
as well, where the people that are in that restaurant
are training in hospitality. Wow, and so you get kind
of it's essentially cheaper restaurant quality meals from people who
are learning to cook, training to be chefs, and people

(07:27):
who are training to be service staff as well. And
all you need to do is Google kind of tafe
and services for the community is how I found all
of these things. And it's just this wealth of ideas
on ways that you can help these people with kind
of their training, but you can get stuff at much
cheaper prices. I thought that was cool.

Speaker 2 (07:46):
That's brilliant.

Speaker 1 (07:47):
I love that you didn't need to be scared at all.

Speaker 2 (07:49):
No, I didn't. I didn't. I don't know why I was.

Speaker 1 (07:52):
I think it's just because sometimes when I'm relying on
things that I have not experienced myself, that sometimes there
are some left field suggestions.

Speaker 2 (08:00):
See I've done I've gone to a nail like I
guess beauty course and had my nails done when I
was in my twenties because I couldn't afford to get
it done, but I really wanted to get done for
a special occasion, and I got.

Speaker 1 (08:10):
Them done for free and good quality.

Speaker 2 (08:12):
You're not free. I think I p had like five
dollars or something.

Speaker 1 (08:14):
It was great. Well, there you go.

Speaker 2 (08:16):
It did take a while because obviously she was still learning,
But you're brilliant.

Speaker 1 (08:19):
I love that at that saying that there is speed,
quality and time, but you can only choose to so
in this particular case. You've got quality and it took time.

Speaker 2 (08:29):
Yeah, I love that. We write that down.

Speaker 1 (08:32):
Yeah, it's a good one. Okay, do you have one
more quick one for us and then we'll take a break.

Speaker 2 (08:38):
I do so the err I may so. They have
a membership program. It's five dollars a month, but it
gives you discounts. We can get discounts off fuel, food,
and accommodation and entertainment and save up to twenty five percent.

Speaker 1 (08:52):
Well, that's a good one. That's actually there are some
big savings. Yeah, and you jump onto the app and
the website, and then there are equivalent kind of things
with RACV and RACQ, et cetera, and you can see
all of these different savings and particularly kind of then
when you get to summer holidays and some are accommodation
and things, caravan parks and things. They are often really

(09:15):
good deals because they are run actually by some of
these organizations as well.

Speaker 2 (09:20):
I've got a little bit excited. You get a discount
of the cheesecake shop. I love a good cheesecake.

Speaker 1 (09:25):
It's random sometimes, isn't it, the places where you can
get discounts using these Okay, let's take it. We will
continue our savings hack bonanza. We'll take a very quick
break and if that was kind of entree and half
of Mainz of our Christmas luncheon, then we will come
back for the second half of Mainz and dessert. Does

(09:47):
that work?

Speaker 2 (09:49):
I'm just now hungry.

Speaker 1 (09:51):
It just feels like you have checked out. You are
dreaming of ham and turkey right now. All right, we'll
be back in a second Canna. In the spirit of Christmas,
we are talking all about savings, trying to give the
gift of money in your pocket to anybody who is
happening to be listening today on Christmas Day. But if

(10:14):
you're listening into the future on New Year's Day or
any day in January, or perhaps it might be April,
I don't really know. But it is all still good
advice to help you save a little bit of money. Okay.
So we've done Medibank private and earning points. We've talked
about Woolies and Flybys and Zift, We've talked about Taife
and Nroma. Can I mention one and it comes from

(10:37):
Shakir and he says to me, this is again via Instagram.
He goes the seven rewards app. Oh, yes, have you
seen this. This is amazing. These are all of them,
and look there, we don't have affiliations with these ones.
These are just kind of well, I don't. These are
people sending in their ideas and I just think they're
pretty cool. He goes, this is a free app. All

(10:59):
you need is an email address to register. You can
buy discounted gift cards, discounts on dining, shopping, and activities.
I personally use it for gift cards. They have discounts
of And this was current at the time that he
sent this in. It may not be current anymore. Three
percent for instance, for Coals, five percent for cotton On,
four percent for JB High Fi, four percent on JB
High Fi. Can actually save you a bit of money, yes.

Speaker 2 (11:21):
Because you know we spending quite a bit if you're
on there.

Speaker 1 (11:22):
Yeah, typically three percent for Amazon, ten percent for Rebel.
I've saved over two hundred dollars buying these gift cards
and using them then to shop in those stores. That's great,
it's a great idea.

Speaker 2 (11:31):
Yeah, that's brilliant.

Speaker 1 (11:32):
It's pretty clever. But he also sent in a second one,
the entertainment app. Now I remember this when it was
called the Entertainment Book. Do you remember that.

Speaker 2 (11:42):
I believe you may have stolen this one from me
from our budget battle.

Speaker 1 (11:46):
I did not did, No, you didn't, Pinocchio.

Speaker 2 (11:50):
Are you serious It's been published like.

Speaker 1 (11:53):
I don't remember this, and I will deny, deny it,
deny thief. It's not me. It's shick here helped me.
He says. This is a paid apph be kind. It
is Christmas and the spirit of Christmas. Ebenez are screwed
spirit Christmas.

Speaker 2 (12:11):
You don't steal.

Speaker 1 (12:13):
It is a gift. I'm stealing from you me.

Speaker 2 (12:17):
I should excorry about the entertainment app a while ago.

Speaker 1 (12:22):
Well, I'm sorry, but I am determined to share the
joy of Christmas with everyone, regardless of what you want.
You just want everybody to get cold. He says. This
is a paid app fifty five dollars per year. I
did check. It is now seventy dollars. You get similar
discounts like the seven rewards with gift cards, shopping and dining.
But here's also four percent for Woolies gift cards, five
percent for Dan Murphy's, three percent for Ampole fuel. And

(12:45):
when you couple that with the Dan Murphy's price match guarantee,
he has done his research, hasn't it. When you couple
it with your Dan Murphy's price match guarantee, you'll get
it for the lowest price always, plus the five percent
discount he goes. I have saved more than four one
hundred dollars subtracting the yearly fees this year alone shopping

(13:06):
with Woollies, Dan Murphy's and fuel.

Speaker 2 (13:09):
That entertainment app pays for itself within minutes.

Speaker 1 (13:12):
And this is the first I've heard of it.

Speaker 2 (13:15):
Seriously, Oh god, it's just it's.

Speaker 1 (13:19):
Just great to know that even.

Speaker 2 (13:20):
On Christmas, so ripped off.

Speaker 1 (13:22):
Christmas, it can still bait you into a good reaction.
That is good. But I mean I do remember it
as the entertainment book, and you would buy the actual
book of coupon to remember and it was like a.

Speaker 2 (13:32):
Little yeah, like a little phone book.

Speaker 1 (13:35):
Yeah, that was great.

Speaker 2 (13:36):
And you cut out tear out the vouchers. And it's
embarrassing showing someone as you're checking out of the black
Stump restaurant voucher.

Speaker 1 (13:45):
You're right, there is a little bit kind of a
but you need not be embarrassed about it because no shame.
In the end, it's not coming out of that person's pocket.
Serving you at the checkout. For most of these places,
it is a business. They have decided to take part
in this promotion. They want people to come into the shop.
They want people to use it because it means that
they're getting people through the door that they might not

(14:05):
have had previously. Exactly so there shouldn't be any shame
attached to it. What else have you got for us, Canna,
this was a bit cheeky, as cheeky as stealing someone's tip.

Speaker 2 (14:15):
Well, it's not stealing, it's lying.

Speaker 1 (14:19):
This is very Christmas everyone so far now dishonesty.

Speaker 2 (14:24):
And integrity of it's going down the toilet. So when
it comes to signing up to you know, a website,
like a online retailer, and they ask you for your
birthday because I said that would like to send you
a birthday gift or both that they bonus or discount.

Speaker 1 (14:39):
God, do you know where you're going with this? Maybe
not you.

Speaker 2 (14:43):
Put in it's a bit cheeky you put don't put
your real birth in. Put it in just a day
before Black Friday sales or the Boxing Day sales, all
basically any major sale time, because then they might send
you like a twenty dollar bouch for your next purchase
over say seventy dollars, right, and that happens to just
coincide with the massive sales kickoff.

Speaker 1 (15:06):
That is a genuinely good idea.

Speaker 2 (15:09):
So that is when we can't call it a white lie.

Speaker 1 (15:12):
Because it's just a it's a straight up life.

Speaker 2 (15:14):
Yeah yeah, but it's all in favor of saving money.

Speaker 1 (15:20):
Well done, that's actually that's a really good idea. I
did the other day did you.

Speaker 2 (15:26):
Yes? On a makeup website? I was like, you know what,
because it said we want to know your both because
we've got some perks for you. So I just typed
in about the tenth of November I think it.

Speaker 1 (15:37):
Was, and do you leave the year the same or
do you knock a few years off?

Speaker 2 (15:42):
I actually think I made myself younger too. I can't
remember the date I put in, but I was more
focused on the day and the month.

Speaker 1 (15:47):
Do you find it more confronting? Now? How far you
have to scroll down to Wheel.

Speaker 2 (15:51):
Of Fortune spinning that thing all the way back?

Speaker 1 (15:54):
Yeah, it's just that's probably the most confronting thing for me.
Just kind of scrolls, scrolls, scroll, scroll, scroll, scroll.

Speaker 2 (16:00):
Oh okay, all right, it's still not there yet.

Speaker 1 (16:01):
Yeah, there we go the passage of time. All right,
I've got one more, me too. Would you like to
go first? Or shall I you go next? Thank you?
So this one is something that we have done ourselves.
It is the Ikea sellback kind of they buy back
your furniture. I've heard of this, We've done it. Oh

(16:23):
tested it. I took one for the team and I
went there and sold back some of our Ikea furniture
because well, I was weighing up whether to sell it online,
to jump onto marketplace, and we know.

Speaker 2 (16:36):
How much you love selling things online.

Speaker 1 (16:38):
It can be a battle on occasion to trigger yeah
to some of those confrontations or discussions with potential buyers
can be a little bit aggressive. So take your used
Ikea furniture back into Ikea and they will buy it
off you. So you register it before you go right,
you jump onto the website and you pick out what

(16:59):
you've gotten. Because everything has a particular name, you can
find exactly what you've got if you've got the kind
of TV unit or you've got a bedside table or
something like that. We had a bunch of but probably
four different things that where you could have sold online.
It was easier though for us to do this, because
otherwise you're doing four individual ads online dealing with four
sets of people. Jump online. They give you a rough

(17:21):
valuation on the website of what it's going to be
worth based on kind of If you say it's in
good condition, great condition, it's had a bit aware, it's
not great, blah blah blah, you put it in there.
It tells you roughly what it's worth. They you then
take it in there, you go and get your ticket,
You sit down. You wait. I had to wait probably
half an hour for my turn. Take your furniture up.
They come out, inspect it, make sure that it matches

(17:43):
what you said it was online, and then they will
give you a gift card to the value of what
they are of what they're willing to buy it back
from Ikea. So you can just wander straight through and
buy something new, or you can keep it and I
think it lasts like three years or something in order
to to spend it. There are two other things to
keep an eye on here. Number one is the fact

(18:06):
that they occasionally have promotions where they will do double
value or they will add on twenty percent or forty
percent or fifty percent to the value of what it
was in order to so brilliant. Yeah. Yeah, And so
suddenly we had kind of something. We had some pieces
and we sold them back for like it's like one

(18:26):
hundred and fifty one hundred and eighty bucks or something,
and we had guessed that if we were going to
sell them online, we probably would have got maybe total
of one hundred and twenty dollars or something like that.
So much easier going into Ikea and doing it in there.
And the best part as well is that because I
was talking to the person in the shop about how
it all works, and they said, what we actually do

(18:47):
is we take this stuff right through. We will it
straight through that door over there and put it in
back on the shop floor right now, and we resell
those things. So they're not going to landfill. It's not
getting recycled or anything. It is being resold at the
exact same price that they just paid you for it.

Speaker 2 (19:07):
Oh wow, so they're not making anything.

Speaker 1 (19:09):
There is no marker. This is actually it's a sustainability initiative.
If it sounds like I'm on the ike at payroll, No,
I'm not never received a cent from them, but I
have used this service and I actually found it really good.
Takes all the hassle away from having to kind of
deal with people online, and it was just easier and faster.
And hey, it means that then people can buy that.
If the bedside table was kind of they gave you

(19:31):
twenty bucks for it, they will be selling it for
twenty dollars again, and someone else who may not be
able to afford to pay the eighty dollars or something
that it would be new, can get it for twenty brilliant.
I love that anyway. That's it. That's me. I am
now exhausted. I have no savings hacks left. Please give
us a nice, strong one to finish on.

Speaker 2 (19:48):
This is a good one, don't She is called Save.
Someone recently made me aware of this. What's it called save?
But it's spelt s a ive.

Speaker 1 (19:59):
Okay, I can see that would get a little bit confusing.

Speaker 2 (20:02):
So it is an AI generated platform that it actually
guarantees to find you the cheapest energy price.

Speaker 1 (20:09):
Oh I like that idea.

Speaker 2 (20:12):
So the first year is free. I can't remember the
top of my head how much you pay after that.
But if you can just cancel it anyway at anytime,
and you sign up and then you upload a bill
and it will search for you and find you the
best energy plan.

Speaker 1 (20:27):
That's a great tip, well, especially with you know.

Speaker 2 (20:30):
Somem air conditions, going fans, going school, holidays, TVs on
like everyone's home. I think it's.

Speaker 1 (20:40):
Brilliant and I love how quick that tip was compared
to my eighteen minute I or extravaganza. Yours is done.

Speaker 2 (20:45):
Questionionate you had a personal experience where I haven't used
this yet because it's still very new, but like and
it's guaranteed find you the best rate, and they had
like a ninety eight percent ninety bit of users have
been able to find a better plan.

Speaker 1 (20:59):
That is good, great results. All right, that's a good
that's a if. That was a Christmas lunch like we've
just had. We've had turkey, we've had ham, we've had crawns. Definitely,
we've maybe had some oysters. My ike one was definitely
the oyster of the Christmas lunch. Okay, so we had
ziffed the add on to try and the extension you

(21:20):
called it to help you with your online shopping. You've
got Flybys and Woolies and Medibank private and earning points
through exercise. We've got the TAFE related kind of industries
and getting cheaper restaurant meals and hairdressers and barbers and
beauty salons through there. We had the NRMA app or
the NRMA membership rather where you can get discounts at

(21:42):
the seven Rewards app, the entertainment app, which is a
paid stolen yes stolen, a stolen tip, Yes, that's right.
We had the IKEA sellback fantastic quality tip that one
from me. We've got save saive to get the best
possible energy price. And then cheeky little white lie of
changing your birth date when you're signing up to an

(22:04):
online retailer to make it very close to the Black
Friday sales so that they will send you about you
just when you get maximum bang for your buck. That's
a good cheeky tip, cheeky tip and a good overall
kind of range of tips.

Speaker 2 (22:20):
We go far and wide. We look out to help everybody.

Speaker 1 (22:24):
Look, I don't want to kind of blow our own
trumpet here, but I feel like we've just given a
fantastic Christmas gift so the listeners have had it there
for that.

Speaker 2 (22:34):
I feel like unconditional loving, saving.

Speaker 1 (22:38):
Tips in the spirit of Christmas, all right can if
anyone wants more information from you and wants to see
some of the savings tips that you do occasionally kind
of pepper throughout your social media feeds. Where do they
find you?

Speaker 2 (22:51):
Best place is Sugar Mama TV on Instagram.

Speaker 1 (22:55):
There we go, So you've already had got one foot
out the door. Christmas lunches call cold Champagne. Yep, it's
coming all right, and you can hear me every day,
including throughout Christmas and the New Year period, every day
with Sean Aylmer on fear and great daily business news
for people who make their own decisions. Thank you very
much for listening to How do they afford that? Remember
to hit follow on the podcast. The best thing you

(23:17):
can do is share the love. Send this podcast on
to somebody else, Share this episode, spread the word about
how do they afford that? Thank you very much for
your company. Join us again next week
Advertise With Us

Popular Podcasts

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.