Travel is all over social media — and it’s continuing to play a big role in travelers’ decisions while planning and booking their trips, according to research from Phocuswright.
But misconceptions around how travel brands should be using social media remain, according to experts.
“Travel brands are seeing social media as a category of the internet still when it's increasingly becoming the way millennials and Gen Z access the internet altogether,” said Konrad Waliszewski, co-founder and CEO of @Hotel.
“Even Google admits now that most millennials and Gen Z search on Instagram and Tiktok before going to Google search for just about everything … I think it really has become the new search engine. People want to see videos. People want to see social proof,” he said.
David Armstrong, co-founder and CEO of HolidayPirates, discussed why it’s hard for brands to understand the value.
“I think the comparison to traditional search … paid search and the immediate return on investment [ROI], that's a mistake that many brands do [make] comparing the performance of social media with,” Armstrong said.
ROI in social media marketing is a longer term play, he said.
All episodes: https://www.phocuswire.com/in-phocus
See omnystudio.com/listener for privacy information.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.