With the rise of artificial intelligence (AI), search engine optimization—or at least SEO as we know it—has been effectively kicked out of the party. And it's a “reality” that the travel sector is being forced to confront.
Mario Gavira, vice president of growth and brand for Kiwi.com, who has been vocal about the future as it relates to AI and agentic AI, said the industry has to adapt.
“Our content strategy, linking strategy has to change to adapt to the new reality,” Gavira said. “But that's the first step. Now we have to test—will these AI agents really become a new acquisition channel? Will it be only search? Will it be end-to-end transactions? Will people be willing to allow the agent to actually finish a transaction on behalf of the customer?”
What brands need to focus on is how to become visible in those results.
Amanda Moore, vice president of performance marketing for Preferred Travel Group, added that with the changing environment and the decline of SEO, public relations and personas are back on the table. But it remains to be seen how paid search will be factored in going forward.
“I think the way we think of paid search is just going to evolve in terms of its definition,” Moore said.
The two also opened up about how their roles have changed in recent year as technology has advanced, with AI having a profound impact on their workflows. Further, they touched on travel’s commercial model, the resurgence of public relations and more.
All episodes: https://www.phocuswire.com/in-phocus
See omnystudio.com/listener for privacy information.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.