Algorithm Alchemy: Outsmarting our digital gatekeepers

The almighty internet algorithm, we know it's out there, dishing out content it thinks we care about most, but how does it really work? As communications pros, it’s easy to feel powerless in the face of tech giants who get to pick and choose what lights up our screens. But there’s a way to become active participants in these systems, rather than just passive users. 

 

In this episode, Cameron Hickey, CEO of the National Conference on Citizenship, walks us through the payoffs and pitfalls of content filtering. We also have algorithmic puppet master extraordinaire Gretchen Andrew, who shares how she tricked Google’s search engine into showing people her art instead of presidential election results. 

Join host Brian Tomlinson as guides us through practical tips on how we can work WITH algorithms to bridge the gap between humans and computers.