‘Give them 5 minutes and listen’: Ken Amaro on what it means to be an advocate

For decades, Jacksonville knew Ken Amaro as the bow-tied crusader of consumer journalism—the man behind “I’m Telling Ken.” But his behind-the-scenes persona is more nuanced: passionate music fan, volunteer mediator, ordained pastor. Now, he’s taken his advocacy from the world of television into the fishbowl of politics. But does he have more power as a Jacksonville City Councilmember than he did as a reporter? 

In this episode, Amaro reflects on his journey, from a childhood in St. Croix to a trusted voice in Jacksonville, exploring how journalism has changed, and the frustrations and realities of working inside the system instead of reporting on it.

Kingpins & Catalysts was executive produced by Letisha Bereola and Anne Schindler. It was directed by Brady Corum and produced by Stacey Bennett, who also composed the music. Graphic design by Bonnie Zerr.

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