Jo & Vicky are joined by Kane Baron who runs Disruptive Media (formerly Progressive Media), the UK’s largest podcast agency. They specialise in branding and monetising content for commercial purposes, particularly podcasts and long form content. Kane learned his trade when Rob Moore, a serial entrepreneur who has clocked up billions of views across multiple media channels and has millions of followers, made him his business partner.
To say Kane knows a thing or two about branding, marketing and building a business is an understatement. You can be sure that the advice he shares in this episode will be invaluable for you and your business.
If this episode leaves you hungry for more from Kane, why not join the Canine Business Academy - Kane is one of the mentors that delivers our pod classes - https://www.caninebusinessacademy.com/the-membership
KEY TAKEAWAYS
Business opportunities are everywhere. As a 5-year-old, Kane made £30 to £40 fetching drinks for guests at his parents´ wedding and being allowed to keep the change.
Be curious, ask people about their businesses. When you do, you will see new opportunities for your own business.
When you experience bad times, which you will, just keep going.
Finding a good mentor is your shortcut to success.
Because of their experience, your mentor will see potential in ideas you would otherwise dismiss.
Listen to your customers’ moans, they tell you what they desperately need from you. Your USP, unique selling point.
Productise yourself and your offering. When you do, making sales is far easier.
Sell outcomes – tell the customer what they will get out of your product.
If you don´t sell packages of lessons your customer won´t be with you long enough to see results.
Don´t undervalue your product, it´s better to start high and maybe bring your price down a bit, than it is to start low.
If you don´t reinvest you will stop growing.
BEST MOMENTS
"My speciality is branding (and monetising) content for commercial purpose."
"Said with love...suck it up. It's kind of what you signed up for."
"If you want to get incredibly successful in your business, go find a mentor.. it´s the shortcut."
"If you´ve started a business, you are now a salesperson, we all have to become salespeople."
“Investing in yourself is the best thing you could ever do .”
“You don’t ever want to sell to the low end of the market. You always want to be reassuringly expensive.”
“Productise yourself and your offering… that’s what allows you to up your prices.”
EPISODE RESOURCES
https://www.linkedin.com/in/kane-baron-064b0a178/
@thekanebaron
SOCIALS AND IMPORTANT LINKS
Take our business brain quiz now for FREE - http://quiz.caninebusinessacademy.com/
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
www.caninebusinessacademy.com
https://www.facebook.com/groups/caninebusinessacademycommunity/
Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
hello@caninebusinessacademy.com
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/