From Passion to Profit: How Jo Scaled Her Dog Training Business

DESCRIPTION In this episode, Jo shares her dog training success journey. At the age of only 29, Jo was an advertising account manager responsible for some huge brands including Skoda. She had a great life, but getting and training her Husky prompted her to change direction and become a dog trainer. In her 1st year Jo earned £30k and soon scaled up to achieve monthly earnings of £25k. She did all of this despite Covid and personal setbacks.   Jo explains how she achieved this high level of success in such a short time. She also shares her experiences of various dog training courses, including The Kennel Club, Bark Busters, CPD, The UK Dog Whisperer, Sarah Whitehead , Elite Closing Academy and compares some of the techniques she learned.   KEY TAKEAWAYS   Continuous learning fuels success. It keeps you current, develops new skills, boosts your enthusiasm and can be used to attract more clients. Investing in yourself only pays dividends if you take action.  Make sure the training is of good quality e.g. The course includes practising what you learn. Business training is vital. You progress so much faster when you run your business properly from the start. Don´t underestimate how much you can learn from books. Be willing to step out of your comfort zone. The right mentor will motivate you as well as provide advice that will transform your business very quickly. Big goals are motivating but also having smaller goals that are like steps to get you there works best. See everything you do as an opportunity to learn. Learning to adapt and make the most of the tools and resources you have available ensures you make progress even during the tough times. Joe did this during CoVid. Surround yourself with the right people. Respect your business partner and the fact that their experience gives them a different perspective on things. Always be open to new opportunities. BEST MOMENTS “The opinion was, don't get a husky for your first dog, you idiot, they are not pet dogs.” “I thought, ‘I want to make money off of dog training. I want to make really good money doing something I enjoy.” “If you're not going to do it, what's the point? don't invest, save your money.” “I will never be able to put into words the power that the community gave me.” “What work are you willing to put into this to make it work for you? ” “Step into the unknown and see where it leads.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/   Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705   Email [e-mail] ABOUT THE HOSTS   Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.   This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/