In this episode, Jo & Vicky sit down to discuss all things strategy. They explain what a proper business strategy looks like, how to break that down into steps, choose the right tactics to achieve each step and implement them successfully.
Jo & Vicky discuss the most common errors that business owners make when working out their strategies and share highly effective ways to make sure you do not make the same mistakes.
KEY TAKEAWAYS
Your strategy is where you want your business to be. Tactics are how you get there.
Without a strategy your chances of succeeding are low.
Be realistic about your strategy. If you want to achieve £10k a month, how many £35 sessions do you need to sell, can you really do that? If not, review your strategy.
When you are sure of what you want to achieve, you choose the right tactics, so that you don´t waste time doing things that won´t work.
Thinking only about the next step makes it more likely you will head in the wrong direction.
When you run a workshop, work out what the next step for those clients could be and set them up to take it with you. That way you retain them.
You have to take consistent action and be persistent.
Be realistic about the effectiveness of each tactic e.g. Using social media for marketing is a good tactic, but because of the algorithm if you post only once you won´t get clients.
Don´t give up too soon on a tactic that is working for others. Try it, analyse it, then tweak things.
As you do things, ask yourself why am I doing this? This helps you double check that you are doing things that fit in with your strategy.
Don’t use a tactic just because others are doing it. Double check that it is a good fit for you.
Continue to learn but be wary of getting distracted from the path you have chosen.
Constantly review, reevaluate and tweak your business strategies and tactics.
Your strategy and tactics depend in part on what stage your business is at.
BEST MOMENTS
“There´s so many different ways to look at strategy.”
“Some people blur strategy with tactics.”
“You have to take action.”
“We're forever tweaking our strategy.”
“With a brain dump, you can just see all your ideas.”
“You are constantly reassessing and re-evaluating all of the different tactics.”
“With strategy mindset is linked to every single piece of it… It’s like connective tissue.”
EPISODE RESOURCES
hello@caninebusinessacademy.com
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/