DESCRIPTION
In this eclectic episode, Jo & Vicky discuss the importance of mindset and the role it plays in getting the most out of working with a business coach, growing your business, coaching others and dog training. They also talk through why using a cookie cutter approach rarely works for your clients or for you. Jo & Vicky provide you with an effective way to uncover your clients´ past training experiences, motivation and challenges so you can tailor what you provide to meet their needs.
They also discuss how to avoid letting your own mindset and biases negatively impact your ability to coach others or recognise where you need to change.
KEY TAKEAWAYS
If you are not spending the time understanding your customer and your audience, you are going to fail.
When things are not going well, don´t immediately blame the client. First, ask yourself what role you may be playing in that failure and what you can do to improve the situation.
If you have a lot of negative thoughts about your clients, it will come through in how you teach, so change that. Jo & Vicky explain how.
Negativity is toxic, it drastically slows down growth.
A lot of dog trainers are putting their clients in a box, and they're expecting them to ask no questions.
Every dog owner and dog is different, which is why you have to offer them a personalised service that is tailored to them.
Every business is different, so, never work with a mentor that only offers you cookie cutter solutions.
Often, using a cookie cutter strategy will lead to you doing things that you are not 100% comfortable with and are, therefore, not fully committed to.
A good mentor will push you but also know when to hang back and let you move forward in your own way.
Timing is important when you are being mentored. If you are pushed too hard too soon the chances of failing are higher, which can lead to your giving up.
BEST MOMENTS
“We forget that we are dealing with sentient beings, both dog and human, and we all have different behaviours, perceive and consume things differently.”
“I genuinely don’t think you can separate yourself from your business.”
“You are calling the shots, and you are making the decisions, where are you making those decisions from? From the business mindset or from your mindset? “
“A brain is a bit like Spaghetti Junction … learn how to work through those barriers, blockers and limiting beliefs.”
“Ask as many questions as you can to figure out how that person actually feels.”
“If you're surrounding yourself with negativity, you’re going to be dragged down in two seconds.”
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.