DESCRIPTION
For this episode, you get to benefit from one of the pod classes that the members of the Canine Business Academy have access to. This is an in-depth discussion with Adam Ashburn, the co-founder of Test Tube Marketing. They help businesses to generate more sales.
Adam explains how to layout your sales pages and write content that holds the attention of the customers you want; make it clear you understand their pain points and can be relied upon to solve their problem. His surprisingly simple 17 step sales page checklist, which can be implemented gradually, is sure to significantly boost your sales.
To get access to more pod classes, go to https://www.caninebusinessacademy.com/the-membership and sign up for a 7-day free trial. Once you know the academy is a good fit for you, the cost is just £27 +VAT per month and you can cancel at any point.
KEY TAKEAWAYS
A sales page is very different from other types of webpages.
Talk directly to the type of customer you are there to help. Focus on what you can do for them.
Stop talking about yourself, your years of experience, etc. It switches people off.
You don´t need to constantly justify yourself. Use testimonials and case studies to do that.
Don´t over complicate things. Just demonstrate that you understand the problem, know how to resolve it and can be trusted to help.
Some people read every word; others skim read. Adam explains how to engage both types of readers.
Avoid jargon so Joe Public can understand.
The more generic your sales page is, the less impactful it will be. To avoid this, create detailed customer avatars.
Outline your promise, be clear who it is for, what problems you are promising to solve and how your fulfilling that improves your customers´ future life.
Think about how the person you are speaking to feels now, and how you want them to feel after you´ve helped them.
Anticipate and address objections.
Create a sales page for each service.
Tempt people onto your mailing list so you can convert them into customers later.
BEST MOMENTS
“As soon as you start talking about you, then, you are switching people off.”
“It is impactful because people feel you are talking to them directly.”
“Showing not telling is best.”
“As a consumer …. I just want to know what you can do for me and what I need to do next.”
“A good sales page makes the price less important.”
“Simple is smart, complicated is stupid.”
“The simpler the language is, the simpler it is to navigate, the better results you'll get.”
EPISODE RESOURCES
Access the free 17P´s Sales Page Checklist - https://www.instagram.com/testtubemarketing
https://hemingwayapp.com
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.